How popular isRiverford?
In September 2026, people searched for Riverford by name about 2,010 times in the United Kingdom, a 21.8% decrease from the previous year. These searches made up 0.72% of all United Kingdom recipe box brand searches, placing Riverford sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about recipe box brands, Riverford appeared in three of the five answers and was the fourth most recommended of the six.
Riverford is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.
GoustoShare of searches 48.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HelloFreshShare of searches 26.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Mindful ChefShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
SimplyCookShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
RiverfordShare of searches 0.72%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Follow Riverford and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top recipe box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Riverford was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Riverford is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Gousto1st
- HelloFresh2nd
- Mindful Chef3rd
- Riverford4th
- SimplyCook5th
Green Chef6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gousto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mindful Chef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riverford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SimplyCook2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Green Chef1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recipe box brands
5 answers
Asked ChatGPT
“Which recipe box should I order in the UK?”
Asked ChatGPT
“What are the best recipe box brands in the UK?”
Asked ChatGPT
“What's the best recipe box in the UK for a family of four?”
Searched Google, AI Overview
“meal kits”
Searched Google, AI Overview
“recipe boxes”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which recipe box brands compete with Riverford?
Share of searches by month for Gousto, HelloFresh, Mindful Chef, SimplyCook, Green Chef, Riverford. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gousto | HelloFresh | Mindful Chef | SimplyCook | Green Chef | Riverford |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 45.8% | 9.2% | 7.5% | 6.2% | 0.71% |
| Nov 2025 | 31.2% | 46.6% | 7.7% | 7.7% | 6.2% | 0.69% |
| Dec 2025 | 30.1% | 44.7% | 11% | 7.4% | 6% | 0.8% |
| Jan 2026 | 38.1% | 38.1% | 9.4% | 7.7% | 6.3% | 0.58% |
| Feb 2026 | 44.1% | 29.5% | 8.8% | 10.8% | 5.9% | 0.82% |
| Mar 2026 | 45.5% | 24.9% | 9.1% | 13.6% | 6.1% | 0.69% |
| Apr 2026 | 42.7% | 23.3% | 10.5% | 15.6% | 7% | 0.98% |
| May 2026 | 45.9% | 20.5% | 11.3% | 13.8% | 7.5% | 1% |
| Jun 2026 | 46% | 20.6% | 11.3% | 13.8% | 7.5% | 0.87% |
| Jul 2026 | 44.6% | 19.9% | 10.9% | 16.3% | 7.3% | 1% |
| Aug 2026 | 50.7% | 18.7% | 10.2% | 12.5% | 6.8% | 1.2% |
| Sep 2026 | 48.2% | 26.4% | 9.7% | 9.7% | 5.3% | 0.72% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 135K | +22.7% | -2.5 points | |
| 2, held 2nd | 26.4% | 74K | +82.7% | +7.8 points | |
| 3, moved from 4th to 3rd | 9.7% | 27.1K | +22.1% | -0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.7% | 27.1K | 0% | -2.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.3% | 14.8K | 0% | -1.5 points | |
| 6, held 6th | 0.72% | 2K | -19.9% | -0.4 points |
1.
Gousto48.2%
Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share -2.5 points.
26.4%
Held 2nd. 74K estimated branded searches, +82.7% vs prior month. Share +7.8 points.
9.7%
Moved from 4th to 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.5 points.
9.7%
Moved from 3rd to 4th. 27.1K estimated branded searches, 0% vs prior month. Share -2.8 points.
5.3%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -1.5 points.
0.72%
Held 6th. 2K estimated branded searches, -19.9% vs prior month. Share -0.4 points.
Compare popularity between Riverford and its closest rivals
Every comparison with Riverford
5 comparisons
How has branded search demand for Riverford changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Riverford in the United Kingdom fell from 2.6K to 2K.
- Across the 12 months ending September 2026, Riverford’s share of searches among recipe box brands in the United Kingdom held steady, from 0.71% to 0.72%.
How did search popularity change for United Kingdom recipe box brands in September 2026?
6 changes
In September 2026, HelloFresh gained share of searches among recipe box brands in the United Kingdom, from 18.7% to 26.4%.
In September 2026, SimplyCook lost share of searches among recipe box brands in the United Kingdom, from 12.5% to 9.7%.
In September 2026, Gousto lost share of searches among recipe box brands in the United Kingdom, from 50.7% to 48.2%.
In September 2026, Green Chef lost share of searches among recipe box brands in the United Kingdom, from 6.8% to 5.3%.
In September 2026, Mindful Chef lost share of searches among recipe box brands in the United Kingdom, from 10.2% to 9.7%.
Estimated monthly branded searches for Riverford in the United Kingdom fell 21.8% over 12 measured months, from 2.6K to 2K in September 2026.
How are Riverford’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Riverford’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- riverford recipe box
- riverford veg box
Do you work for Riverford? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Riverford your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.