Brandwave

How popular isGousto?

In September 2026, people searched for Gousto by name about 135,000 times in the United Kingdom, a 22.7% increase from the previous year. These searches made up 48.2% of all United Kingdom recipe box brand searches, placing Gousto first out of six brands. When we asked both ChatGPT and Google AI Overviews about recipe box brands, Gousto appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Gousto is the most searched of 6 competitors and the most recommended in AI answers.

  1. GoustoShare of searches 48.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HelloFreshShare of searches 26.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Mindful ChefShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. SimplyCookShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Green ChefShare of searches 5.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top recipe box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gousto appeared in all five answers. Gousto is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gousto1st
  2. HelloFresh2nd
  3. Mindful Chef3rd
  4. Riverford4th
  5. SimplyCook5th
  6. Green Chef6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gousto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mindful Chef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riverford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SimplyCook2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Chef1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recipe box brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which recipe box brands compete with Gousto?

Gousto against recipe box brands in the United Kingdom, by month

Share of searches by month for Gousto, HelloFresh, Mindful Chef, SimplyCook, Green Chef. The figures are in the table below the chart.

View monthly share of searches table
MonthGoustoHelloFreshMindful ChefSimplyCookGreen ChefRiverford
Oct 202530.6%45.8%9.2%7.5%6.2%0.71%
Nov 202531.2%46.6%7.7%7.7%6.2%0.69%
Dec 202530.1%44.7%11%7.4%6%0.8%
Jan 202638.1%38.1%9.4%7.7%6.3%0.58%
Feb 202644.1%29.5%8.8%10.8%5.9%0.82%
Mar 202645.5%24.9%9.1%13.6%6.1%0.69%
Apr 202642.7%23.3%10.5%15.6%7%0.98%
May 202645.9%20.5%11.3%13.8%7.5%1%
Jun 202646%20.6%11.3%13.8%7.5%0.87%
Jul 202644.6%19.9%10.9%16.3%7.3%1%
Aug 202650.7%18.7%10.2%12.5%6.8%1.2%
Sep 202648.2%26.4%9.7%9.7%5.3%0.72%

  1. 1.Gousto

    48.2%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share -2.5 points.

  2. 2.HelloFresh

    26.4%

    Held 2nd. 74K estimated branded searches, +82.7% vs prior month. Share +7.8 points.

  3. 3.Mindful Chef

    9.7%

    Moved from 4th to 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.5 points.

  4. 4.SimplyCook

    9.7%

    Moved from 3rd to 4th. 27.1K estimated branded searches, 0% vs prior month. Share -2.8 points.

  5. 5.Green Chef

    5.3%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -1.5 points.

  6. 6.Riverford

    0.72%

    Held 6th. 2K estimated branded searches, -19.9% vs prior month. Share -0.4 points.

Compare popularity between Gousto and its closest rivals

Every comparison with Gousto

5 comparisons

How has branded search demand for Gousto changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gousto in the United Kingdom rose from 110K to 135K.
  • Across the 12 months ending September 2026, Gousto’s share of searches among recipe box brands in the United Kingdom increased from 30.6% to 48.2%.
  • Across the 12 months ending September 2026, Gousto’s share of searches among recipe box brands in the United Kingdom peaked at 50.7% in August 2026 and was lowest at 30.1% in December 2025.
  • Across the 12 months ending September 2026, Gousto rose from 2nd to 1st among recipe box brands in the United Kingdom.

How did search popularity change for United Kingdom recipe box brands in September 2026?

6 changes

  1. In September 2026, HelloFresh gained share of searches among recipe box brands in the United Kingdom, from 18.7% to 26.4%.

  2. In September 2026, SimplyCook lost share of searches among recipe box brands in the United Kingdom, from 12.5% to 9.7%.

  3. In September 2026, Gousto lost share of searches among recipe box brands in the United Kingdom, from 50.7% to 48.2%.

  4. In September 2026, Green Chef lost share of searches among recipe box brands in the United Kingdom, from 6.8% to 5.3%.

  5. In September 2026, Mindful Chef lost share of searches among recipe box brands in the United Kingdom, from 10.2% to 9.7%.

  6. Estimated monthly branded searches for Riverford in the United Kingdom fell 21.8% over 12 measured months, from 2.6K to 2K in September 2026.

How are Gousto’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Gousto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gousto

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How the Brand Demand Index is measured

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