Gousto vs HelloFresh:Which is more popular?
In September 2026, Gousto had more branded searches than HelloFresh among recipe box brands in United Kingdom. Gousto had about 135,000 branded searches, while HelloFresh had 74,000. Gousto made up 48.2% of all recipe box brand searches we track, and HelloFresh accounted for 26.4%. When we asked ChatGPT and Google AI Overviews about recipe box brands, both Gousto and HelloFresh appeared in all five answers. Gousto was mentioned before HelloFresh in four out of five answers.
Who do people search for more?
Gousto, about 82% more searches than HelloFresh
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Gousto, named ahead of HelloFresh in 4 of 5 answers
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Top recipe box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Gousto and HelloFresh showed up in all five answers. Gousto was listed before HelloFresh in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Gousto1st
HelloFresh2nd
Mindful Chef3rd
Riverford4th
SimplyCook5th
Green Chef6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gousto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mindful Chef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riverford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SimplyCook2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Green Chef1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recipe box brands
5 answers
Asked ChatGPT
“Which recipe box should I order in the UK?”
Asked ChatGPT
“What are the best recipe box brands in the UK?”
Asked ChatGPT
“What's the best recipe box in the UK for a family of four?”
Searched Google, AI Overview
“meal kits”
Searched Google, AI Overview
“recipe boxes”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Gousto or HelloFresh more popular in search?
This chart shows how often people search Google for Gousto and HelloFresh by name. Each line represents a brand's share of searches for all six recipe box brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Gousto, HelloFresh. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gousto | HelloFresh | Mindful Chef | SimplyCook | Green Chef | Riverford |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 45.8% | 9.2% | 7.5% | 6.2% | 0.71% |
| Nov 2025 | 31.2% | 46.6% | 7.7% | 7.7% | 6.2% | 0.69% |
| Dec 2025 | 30.1% | 44.7% | 11% | 7.4% | 6% | 0.8% |
| Jan 2026 | 38.1% | 38.1% | 9.4% | 7.7% | 6.3% | 0.58% |
| Feb 2026 | 44.1% | 29.5% | 8.8% | 10.8% | 5.9% | 0.82% |
| Mar 2026 | 45.5% | 24.9% | 9.1% | 13.6% | 6.1% | 0.69% |
| Apr 2026 | 42.7% | 23.3% | 10.5% | 15.6% | 7% | 0.98% |
| May 2026 | 45.9% | 20.5% | 11.3% | 13.8% | 7.5% | 1% |
| Jun 2026 | 46% | 20.6% | 11.3% | 13.8% | 7.5% | 0.87% |
| Jul 2026 | 44.6% | 19.9% | 10.9% | 16.3% | 7.3% | 1% |
| Aug 2026 | 50.7% | 18.7% | 10.2% | 12.5% | 6.8% | 1.2% |
| Sep 2026 | 48.2% | 26.4% | 9.7% | 9.7% | 5.3% | 0.72% |
How has the Gousto and HelloFresh comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Gousto took it in February 2026.
- Across the 12 months ending September 2026, Gousto’s share of searches among recipe box brands in United Kingdom moved from 30.6% to 48.2%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 12 months ending September 2026, HelloFresh’s share of searches among recipe box brands in United Kingdom moved from 45.8% to 26.4%, and its estimated monthly branded searches moved from 165K to 74K.
How did search popularity change for United Kingdom recipe box brands in September 2026?
2 changes
In September 2026, HelloFresh gained share of searches among recipe box brands in United Kingdom, from 18.7% to 26.4%.
In September 2026, Gousto lost share of searches among recipe box brands in United Kingdom, from 50.7% to 48.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gousto’s and HelloFresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gousto
1 branded search term
- gousto
HelloFresh
1 branded search term
- hellofresh
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