How popular isHelloFresh?
In September 2026, people searched for HelloFresh by name about 74,000 times in United Kingdom, a 55.2% decrease from the previous year. These searches made up 26.4% of all United Kingdom recipe box brand searches, placing HelloFresh second out of six brands. When we asked both ChatGPT and Google AI Overviews about recipe box brands, HelloFresh appeared in all answers and was the second most recommended of the six.
HelloFresh is the second most searched of 6 competitors and the second most recommended in AI answers.
GoustoShare of searches 48.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HelloFreshShare of searches 26.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Mindful ChefShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
SimplyCookShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Green ChefShare of searches 5.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top recipe box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HelloFresh appeared in all five answers. HelloFresh is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Gousto1st
- HelloFresh2nd
- Mindful Chef3rd
Riverford4th- SimplyCook5th
- Green Chef6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gousto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mindful Chef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riverford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SimplyCook2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Green Chef1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recipe box brands
5 answers
Asked ChatGPT
“Which recipe box should I order in the UK?”
Asked ChatGPT
“What are the best recipe box brands in the UK?”
Asked ChatGPT
“What's the best recipe box in the UK for a family of four?”
Searched Google, AI Overview
“meal kits”
Searched Google, AI Overview
“recipe boxes”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which recipe box brands compete with HelloFresh?
Share of searches by month for Gousto, HelloFresh, Mindful Chef, SimplyCook, Green Chef. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gousto | HelloFresh | Mindful Chef | SimplyCook | Green Chef | Riverford |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 45.8% | 9.2% | 7.5% | 6.2% | 0.71% |
| Nov 2025 | 31.2% | 46.6% | 7.7% | 7.7% | 6.2% | 0.69% |
| Dec 2025 | 30.1% | 44.7% | 11% | 7.4% | 6% | 0.8% |
| Jan 2026 | 38.1% | 38.1% | 9.4% | 7.7% | 6.3% | 0.58% |
| Feb 2026 | 44.1% | 29.5% | 8.8% | 10.8% | 5.9% | 0.82% |
| Mar 2026 | 45.5% | 24.9% | 9.1% | 13.6% | 6.1% | 0.69% |
| Apr 2026 | 42.7% | 23.3% | 10.5% | 15.6% | 7% | 0.98% |
| May 2026 | 45.9% | 20.5% | 11.3% | 13.8% | 7.5% | 1% |
| Jun 2026 | 46% | 20.6% | 11.3% | 13.8% | 7.5% | 0.87% |
| Jul 2026 | 44.6% | 19.9% | 10.9% | 16.3% | 7.3% | 1% |
| Aug 2026 | 50.7% | 18.7% | 10.2% | 12.5% | 6.8% | 1.2% |
| Sep 2026 | 48.2% | 26.4% | 9.7% | 9.7% | 5.3% | 0.72% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 135K | +22.7% | -2.5 points | |
| 2, held 2nd | 26.4% | 74K | +82.7% | +7.8 points | |
| 3, moved from 4th to 3rd | 9.7% | 27.1K | +22.1% | -0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.7% | 27.1K | 0% | -2.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.3% | 14.8K | 0% | -1.5 points | |
| 6, held 6th | 0.72% | 2K | -19.9% | -0.4 points |
1.
Gousto48.2%
Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share -2.5 points.
26.4%
Held 2nd. 74K estimated branded searches, +82.7% vs prior month. Share +7.8 points.
9.7%
Moved from 4th to 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.5 points.
9.7%
Moved from 3rd to 4th. 27.1K estimated branded searches, 0% vs prior month. Share -2.8 points.
5.3%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -1.5 points.
0.72%
Held 6th. 2K estimated branded searches, -19.9% vs prior month. Share -0.4 points.
Compare popularity between HelloFresh and its closest rivals
Every comparison with HelloFresh
5 comparisons
How has branded search demand for HelloFresh changed in United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HelloFresh in United Kingdom fell from 165K to 74K.
- Across the 12 months ending September 2026, HelloFresh’s share of searches among recipe box brands in United Kingdom decreased from 45.8% to 26.4%.
- Across the 12 months ending September 2026, HelloFresh’s share of searches among recipe box brands in United Kingdom peaked at 46.6% in November 2025 and was lowest at 18.7% in August 2026.
- Across the 12 months ending September 2026, HelloFresh fell from 1st to 2nd among recipe box brands in United Kingdom.
How did search popularity change for United Kingdom recipe box brands in September 2026?
6 changes
In September 2026, HelloFresh gained share of searches among recipe box brands in United Kingdom, from 18.7% to 26.4%.
In September 2026, SimplyCook lost share of searches among recipe box brands in United Kingdom, from 12.5% to 9.7%.
In September 2026, Gousto lost share of searches among recipe box brands in United Kingdom, from 50.7% to 48.2%.
In September 2026, Green Chef lost share of searches among recipe box brands in United Kingdom, from 6.8% to 5.3%.
In September 2026, Mindful Chef lost share of searches among recipe box brands in United Kingdom, from 10.2% to 9.7%.
Estimated monthly branded searches for Riverford in United Kingdom fell 21.8% over 12 measured months, from 2.6K to 2K in September 2026.
How are HelloFresh’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using HelloFresh’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hellofresh
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Is HelloFresh your brand?
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