HelloFresh vs Mindful Chef:Which is more popular?
In September 2026, HelloFresh had more branded searches than Mindful Chef among recipe box brands in United Kingdom. HelloFresh had about 74,000 branded searches, while Mindful Chef had 27,100. HelloFresh made up 26.4% of all recipe box brand searches we track, and Mindful Chef accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about recipe box brands, both HelloFresh and Mindful Chef appeared in all five answers. HelloFresh was mentioned before Mindful Chef in every answer.
Who do people search for more?
HelloFresh, about 3 searches for every 1 for Mindful Chef
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
HelloFresh, named ahead of Mindful Chef in every answer
Follow HelloFresh vs Mindful Chef and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top recipe box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both HelloFresh and Mindful Chef showed up in all five answers. HelloFresh was listed before Mindful Chef in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Gousto1st- HelloFresh2nd
Mindful Chef3rd
Riverford4th
SimplyCook5th
Green Chef6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gousto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mindful Chef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riverford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SimplyCook2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Green Chef1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recipe box brands
5 answers
Asked ChatGPT
“Which recipe box should I order in the UK?”
Asked ChatGPT
“What are the best recipe box brands in the UK?”
Asked ChatGPT
“What's the best recipe box in the UK for a family of four?”
Searched Google, AI Overview
“meal kits”
Searched Google, AI Overview
“recipe boxes”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is HelloFresh or Mindful Chef more popular in search?
This chart shows how often people search Google for HelloFresh and Mindful Chef by name. Each line represents a brand's share of searches for all six recipe box brands we track, month by month, from searches in United Kingdom.
Share of searches by month for HelloFresh, Mindful Chef. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gousto | HelloFresh | Mindful Chef | SimplyCook | Green Chef | Riverford |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 45.8% | 9.2% | 7.5% | 6.2% | 0.71% |
| Nov 2025 | 31.2% | 46.6% | 7.7% | 7.7% | 6.2% | 0.69% |
| Dec 2025 | 30.1% | 44.7% | 11% | 7.4% | 6% | 0.8% |
| Jan 2026 | 38.1% | 38.1% | 9.4% | 7.7% | 6.3% | 0.58% |
| Feb 2026 | 44.1% | 29.5% | 8.8% | 10.8% | 5.9% | 0.82% |
| Mar 2026 | 45.5% | 24.9% | 9.1% | 13.6% | 6.1% | 0.69% |
| Apr 2026 | 42.7% | 23.3% | 10.5% | 15.6% | 7% | 0.98% |
| May 2026 | 45.9% | 20.5% | 11.3% | 13.8% | 7.5% | 1% |
| Jun 2026 | 46% | 20.6% | 11.3% | 13.8% | 7.5% | 0.87% |
| Jul 2026 | 44.6% | 19.9% | 10.9% | 16.3% | 7.3% | 1% |
| Aug 2026 | 50.7% | 18.7% | 10.2% | 12.5% | 6.8% | 1.2% |
| Sep 2026 | 48.2% | 26.4% | 9.7% | 9.7% | 5.3% | 0.72% |
How has the HelloFresh and Mindful Chef comparison changed over the last 12 months?
3 findings
- HelloFresh was ahead of Mindful Chef in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HelloFresh’s share of searches among recipe box brands in United Kingdom moved from 45.8% to 26.4%, and its estimated monthly branded searches moved from 165K to 74K.
- Across the 12 months ending September 2026, Mindful Chef’s share of searches among recipe box brands in United Kingdom moved from 9.2% to 9.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for United Kingdom recipe box brands in September 2026?
2 changes
In September 2026, HelloFresh gained share of searches among recipe box brands in United Kingdom, from 18.7% to 26.4%.
In September 2026, Mindful Chef lost share of searches among recipe box brands in United Kingdom, from 10.2% to 9.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HelloFresh’s and Mindful Chef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HelloFresh
1 branded search term
- hellofresh
Mindful Chef
1 branded search term
- mindful chef
Other head-to-heads among recipe box brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.