Mindful Chef vs Riverford:Which is more popular?
In September 2026, Mindful Chef had more branded searches than Riverford among recipe box brands in the United Kingdom. Mindful Chef had about 27,100 branded searches, while Riverford had 2,010. Mindful Chef made up 9.7% of all recipe box brand searches we track, and Riverford accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about recipe box brands, Mindful Chef appeared in all five answers and Riverford in three. Mindful Chef was mentioned before Riverford in every answer.
Who do people search for more?
Mindful Chef, about 13 searches for every 1 for Riverford
Who does AI mention more?
Mindful Chef, mentioned in every answer we collected
Who does AI recommend more?
Mindful Chef, named ahead of Riverford in every answer
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Top recipe box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mindful Chef appeared in all five answers. Riverford was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mindful Chef was listed before Riverford in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Gousto1st
HelloFresh2nd- Mindful Chef3rd
Riverford4th
SimplyCook5th
Green Chef6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gousto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mindful Chef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riverford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SimplyCook2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Green Chef1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recipe box brands
5 answers
Asked ChatGPT
“Which recipe box should I order in the UK?”
Asked ChatGPT
“What are the best recipe box brands in the UK?”
Asked ChatGPT
“What's the best recipe box in the UK for a family of four?”
Searched Google, AI Overview
“meal kits”
Searched Google, AI Overview
“recipe boxes”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Mindful Chef or Riverford more popular in search?
This chart shows how often people search Google for Mindful Chef and Riverford by name. Each line represents a brand's share of searches for all six recipe box brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Mindful Chef, Riverford. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gousto | HelloFresh | Mindful Chef | SimplyCook | Green Chef | Riverford |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 45.8% | 9.2% | 7.5% | 6.2% | 0.71% |
| Nov 2025 | 31.2% | 46.6% | 7.7% | 7.7% | 6.2% | 0.69% |
| Dec 2025 | 30.1% | 44.7% | 11% | 7.4% | 6% | 0.8% |
| Jan 2026 | 38.1% | 38.1% | 9.4% | 7.7% | 6.3% | 0.58% |
| Feb 2026 | 44.1% | 29.5% | 8.8% | 10.8% | 5.9% | 0.82% |
| Mar 2026 | 45.5% | 24.9% | 9.1% | 13.6% | 6.1% | 0.69% |
| Apr 2026 | 42.7% | 23.3% | 10.5% | 15.6% | 7% | 0.98% |
| May 2026 | 45.9% | 20.5% | 11.3% | 13.8% | 7.5% | 1% |
| Jun 2026 | 46% | 20.6% | 11.3% | 13.8% | 7.5% | 0.87% |
| Jul 2026 | 44.6% | 19.9% | 10.9% | 16.3% | 7.3% | 1% |
| Aug 2026 | 50.7% | 18.7% | 10.2% | 12.5% | 6.8% | 1.2% |
| Sep 2026 | 48.2% | 26.4% | 9.7% | 9.7% | 5.3% | 0.72% |
How has the Mindful Chef and Riverford comparison changed over the last 12 months?
3 findings
- Mindful Chef was ahead of Riverford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mindful Chef’s share of searches among recipe box brands in the United Kingdom moved from 9.2% to 9.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Riverford’s share of searches among recipe box brands in the United Kingdom moved from 0.71% to 0.72%, and its estimated monthly branded searches moved from 2.6K to 2K.
How did search popularity change for United Kingdom recipe box brands in September 2026?
2 changes
In September 2026, Mindful Chef lost share of searches among recipe box brands in the United Kingdom, from 10.2% to 9.7%.
Estimated monthly branded searches for Riverford in the United Kingdom fell 21.8% over 12 measured months, from 2.6K to 2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mindful Chef’s and Riverford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mindful Chef
1 branded search term
- mindful chef
Riverford
2 branded search terms
- riverford recipe box
- riverford veg box
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