Mindful Chef vs SimplyCook:Which is more popular?
In September 2026, Mindful Chef and SimplyCook were level in searches among recipe box brands in the United Kingdom, with an estimated 27.1K branded searches each, at 9.7% of the total each. When we asked ChatGPT and Google AI Overviews about recipe box brands, Mindful Chef appeared in all five answers and SimplyCook in two. Mindful Chef was mentioned before SimplyCook in every answer.
Who do people search for more?
Mindful Chef and SimplyCook are searched for about as often as each other.
Who does AI mention more?
Mindful Chef, mentioned in every answer we collected
Who does AI recommend more?
Mindful Chef, named ahead of SimplyCook in every answer
Follow Mindful Chef vs SimplyCook and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top recipe box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mindful Chef appeared in all five answers. SimplyCook was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Mindful Chef was listed before SimplyCook in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Gousto1st
HelloFresh2nd- Mindful Chef3rd
Riverford4th
SimplyCook5th
Green Chef6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gousto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mindful Chef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riverford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SimplyCook2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Green Chef1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recipe box brands
5 answers
Asked ChatGPT
“Which recipe box should I order in the UK?”
Asked ChatGPT
“What are the best recipe box brands in the UK?”
Asked ChatGPT
“What's the best recipe box in the UK for a family of four?”
Searched Google, AI Overview
“meal kits”
Searched Google, AI Overview
“recipe boxes”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Mindful Chef or SimplyCook more popular in search?
This chart shows how often people search Google for Mindful Chef and SimplyCook by name. Each line represents a brand's share of searches for all six recipe box brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Mindful Chef, SimplyCook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gousto | HelloFresh | Mindful Chef | SimplyCook | Green Chef | Riverford |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 45.8% | 9.2% | 7.5% | 6.2% | 0.71% |
| Nov 2025 | 31.2% | 46.6% | 7.7% | 7.7% | 6.2% | 0.69% |
| Dec 2025 | 30.1% | 44.7% | 11% | 7.4% | 6% | 0.8% |
| Jan 2026 | 38.1% | 38.1% | 9.4% | 7.7% | 6.3% | 0.58% |
| Feb 2026 | 44.1% | 29.5% | 8.8% | 10.8% | 5.9% | 0.82% |
| Mar 2026 | 45.5% | 24.9% | 9.1% | 13.6% | 6.1% | 0.69% |
| Apr 2026 | 42.7% | 23.3% | 10.5% | 15.6% | 7% | 0.98% |
| May 2026 | 45.9% | 20.5% | 11.3% | 13.8% | 7.5% | 1% |
| Jun 2026 | 46% | 20.6% | 11.3% | 13.8% | 7.5% | 0.87% |
| Jul 2026 | 44.6% | 19.9% | 10.9% | 16.3% | 7.3% | 1% |
| Aug 2026 | 50.7% | 18.7% | 10.2% | 12.5% | 6.8% | 1.2% |
| Sep 2026 | 48.2% | 26.4% | 9.7% | 9.7% | 5.3% | 0.72% |
How has the Mindful Chef and SimplyCook comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: SimplyCook took it in February 2026.
- Across the 12 months ending September 2026, Mindful Chef’s share of searches among recipe box brands in the United Kingdom moved from 9.2% to 9.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, SimplyCook’s share of searches among recipe box brands in the United Kingdom moved from 7.5% to 9.7%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for United Kingdom recipe box brands in September 2026?
2 changes
In September 2026, SimplyCook lost share of searches among recipe box brands in the United Kingdom, from 12.5% to 9.7%.
In September 2026, Mindful Chef lost share of searches among recipe box brands in the United Kingdom, from 10.2% to 9.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mindful Chef’s and SimplyCook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mindful Chef
1 branded search term
- mindful chef
SimplyCook
2 branded search terms
- simply cook
- simplycook
Other head-to-heads among recipe box brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.