Brandwave

How popular isTaylor Taylor London?

In September 2026, people searched for Taylor Taylor London by name about 1,900 times in the United Kingdom, a 20.8% decrease from the previous year. These searches made up 3.4% of all United Kingdom hair salon chain searches, placing Taylor Taylor London fourth out of six chains. When we asked both ChatGPT and Google AI Overviews about hair salon chains, Taylor Taylor London did not appear in any of the answers.

Search and AI answers in September 2026

Taylor Taylor London is the fourth most searched of 6 competitors and not listed in any AI answer.

  1. Toni&GuyShare of searches 60%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd
  2. SupercutsShare of searches 17.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  3. RushShare of searches 15.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  4. Taylor Taylor LondonShare of searches 3.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. SaksShare of searches 2.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+1 more

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Top hair salon chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Taylor Taylor London did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Supercuts1st
  2. Rush2nd
  3. Toni&Guy3rd
  4. Taylor Taylor London–
  5. Saks–
  6. Francesco Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Supercuts2 of 3Named in 2 of 3 ChatGPT answers
  • Rush2 of 3Named in 2 of 3 ChatGPT answers
  • Toni&Guy1 of 3Named in 1 of 3 ChatGPT answers
  • Taylor Taylor London0 of 3Named in 0 of 3 ChatGPT answers
  • Saks0 of 3Named in 0 of 3 ChatGPT answers
  • Francesco Group0 of 3Named in 0 of 3 ChatGPT answers

See every answer about hair salon chains

3 answers

  • Asked ChatGPT

    “What's the best hair salon chain in the UK?”

    1. 1Toni&Guy
    2. 2Rush
    3. 3Supercuts

  • Asked ChatGPT

    “Which hairdressing chain is best value in the UK?”

    1. 1Supercuts
    2. 2Rush

  • Asked ChatGPT

    “What are the best hairdressers near me?”

    1. Searched Google, AI Overview

      “hairdressers near me”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “hair salon near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

    Which hair salon chains compete with Taylor Taylor London?

    Taylor Taylor London against hair salon chains in the United Kingdom, by month

    Share of searches by month for Toni&Guy, Supercuts, Rush, Taylor Taylor London, Saks. The figures are in the table below the chart.

    View monthly share of searches table
    MonthToni&GuySupercutsRushTaylor Taylor LondonSaksFrancesco Group
    Oct 202556.7%20.7%14.9%4.1%2.7%0.82%
    Nov 202558.9%17.6%15.5%4.3%2.8%0.85%
    Dec 202557.4%21%15.1%3.3%2.8%0.55%
    Jan 202656.4%20.6%14.8%4.1%3.2%0.82%
    Feb 202654.6%19.9%17.5%3.8%3.2%0.97%
    Mar 202655%20.1%17.4%4%2.7%0.8%
    Apr 202657.5%21%14.9%3.3%2.8%0.56%
    May 202655.3%20.2%17.5%3.2%3.2%0.65%
    Jun 202655.6%20.3%17.6%3.2%2.7%0.54%
    Jul 202657.4%21%14.9%3.3%2.8%0.68%
    Aug 202657.6%21.1%15.1%3.3%2.3%0.68%
    Sep 202660%17.9%15.6%3.4%2.4%0.71%

    1. 1.Toni&Guy

      60%

      Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +2.4 points.

    2. 2.Supercuts

      17.9%

      Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -3.1 points.

    3. 3.Rush

      15.6%

      Held 3rd. 8.6K estimated branded searches, -1.3% vs prior month. Share +0.4 points.

    4. 4.Taylor Taylor London

      3.4%

      Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

    5. 5.Saks

      2.4%

      Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

    6. 6.Francesco Group

      0.71%

      Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Taylor Taylor London and its closest rivals

    Every comparison with Taylor Taylor London

    5 comparisons

    How has branded search demand for Taylor Taylor London changed in the United Kingdom over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Taylor Taylor London in the United Kingdom fell from 2.4K to 1.9K.
    • Across the 12 months ending September 2026, Taylor Taylor London’s share of searches among hair salon chains in the United Kingdom decreased from 4.1% to 3.4%.
    • Across the 12 months ending September 2026, Taylor Taylor London’s share of searches among hair salon chains in the United Kingdom peaked at 4.3% in November 2025 and was lowest at 3.2% in May 2026.

    How did search popularity change for United Kingdom hair salon chains in September 2026?

    5 changes

    1. In September 2026, Toni&Guy gained share of searches among hair salon chains in the United Kingdom, from 57.6% to 60%.

    2. In September 2026, Supercuts lost share of searches among hair salon chains in the United Kingdom, from 21.1% to 17.9%.

    3. Estimated monthly branded searches for Taylor Taylor London in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

    4. Estimated monthly branded searches for Francesco Group in the United Kingdom fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

    5. Estimated monthly branded searches for Saks in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

    How are Taylor Taylor London’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Taylor Taylor London’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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