Brandwave

Saks vs Taylor Taylor London:Which is more popular?

In September 2026, Taylor Taylor London had more branded searches than Saks among hair salon chains in the United Kingdom. Taylor Taylor London had about 1,900 branded searches, while Saks had 1,300. Taylor Taylor London made up 3.4% of all hair salon chain searches we track, and Saks accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about hair salon chains, neither Saks nor Taylor Taylor London appeared in any of the three answers.

Among hair salon chains in the United Kingdom in September 2026

Who do people search for more?

Taylor Taylor London, about 46% more searches than Saks

Taylor Taylor London 1.9K searchesSaks 1.3K searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Saks in 0 of 3Taylor Taylor London in 0 of 3

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Top hair salon chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Saks nor Taylor Taylor London showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Supercuts1st
  2. Rush2nd
  3. Toni&Guy3rd
  4. Taylor Taylor London–
  5. Saks–
  6. Francesco Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Supercuts2 of 3Named in 2 of 3 ChatGPT answers
  • Rush2 of 3Named in 2 of 3 ChatGPT answers
  • Toni&Guy1 of 3Named in 1 of 3 ChatGPT answers
  • Taylor Taylor London0 of 3Named in 0 of 3 ChatGPT answers
  • Saks0 of 3Named in 0 of 3 ChatGPT answers
  • Francesco Group0 of 3Named in 0 of 3 ChatGPT answers

See every answer about hair salon chains

3 answers

  • Asked ChatGPT

    “What's the best hair salon chain in the UK?”

    1. 1Toni&Guy
    2. 2Rush
    3. 3Supercuts

  • Asked ChatGPT

    “Which hairdressing chain is best value in the UK?”

    1. 1Supercuts
    2. 2Rush

  • Asked ChatGPT

    “What are the best hairdressers near me?”

    1. Searched Google, AI Overview

      “hairdressers near me”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “hair salon near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

    Is Saks or Taylor Taylor London more popular in search?

    This chart shows how often people search Google for Saks and Taylor Taylor London by name. Each line represents a brand's share of searches for all six hair salon chains we track, month by month, from searches in United Kingdom.

    Saks and Taylor Taylor London among hair salon chains in the United Kingdom, by month

    Share of searches by month for Taylor Taylor London, Saks. The figures are in the table below the chart.

    View monthly share of searches table
    MonthToni&GuySupercutsRushTaylor Taylor LondonSaksFrancesco Group
    Oct 202556.7%20.7%14.9%4.1%2.7%0.82%
    Nov 202558.9%17.6%15.5%4.3%2.8%0.85%
    Dec 202557.4%21%15.1%3.3%2.8%0.55%
    Jan 202656.4%20.6%14.8%4.1%3.2%0.82%
    Feb 202654.6%19.9%17.5%3.8%3.2%0.97%
    Mar 202655%20.1%17.4%4%2.7%0.8%
    Apr 202657.5%21%14.9%3.3%2.8%0.56%
    May 202655.3%20.2%17.5%3.2%3.2%0.65%
    Jun 202655.6%20.3%17.6%3.2%2.7%0.54%
    Jul 202657.4%21%14.9%3.3%2.8%0.68%
    Aug 202657.6%21.1%15.1%3.3%2.3%0.68%
    Sep 202660%17.9%15.6%3.4%2.4%0.71%

    How has the Saks and Taylor Taylor London comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom hair salon chains in September 2026?

    2 changes

    1. Estimated monthly branded searches for Taylor Taylor London in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

    2. Estimated monthly branded searches for Saks in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Saks’ and Taylor Taylor London’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Saks

    1 branded search term

    • saks hair

    Taylor Taylor London

    1 branded search term

    • taylor taylor

    How the Brand Demand Index is measured

    Other head-to-heads among hair salon chains

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