How popular isToni&Guy?
In September 2026, people searched for Toni&Guy by name about 33,100 times in the United Kingdom, about the same as the previous year. These searches made up 74.7% of all United Kingdom hair salon chain searches, placing Toni&Guy first out of three chains. When we asked both ChatGPT and Google AI Overviews about hair salon chains, Toni&Guy appeared in one of the three answers.
Toni&Guy is the most searched of 3 competitors.
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Top hair salon chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Toni&Guy was mentioned in one out of three: in one of the three ChatGPT answers.
See every answer about hair salon chains
3 answers
Asked ChatGPT
“What's the best hair salon chain in the UK?”
Asked ChatGPT
“Which hairdressing chain is best value in the UK?”
Asked ChatGPT
“What are the best hairdressers near me?”
Searched Google, AI Overview
“hairdressers near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hair salon near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which hair salon chains compete with Toni&Guy?
Share of searches by month for Toni&Guy, Supercuts, Saks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toni&Guy | Supercuts | Saks |
|---|---|---|---|
| Oct 2025 | 70.7% | 25.9% | 3.4% |
| Nov 2025 | 74.2% | 22.2% | 3.6% |
| Dec 2025 | 70.7% | 25.9% | 3.4% |
| Jan 2026 | 70.3% | 25.7% | 4% |
| Feb 2026 | 70.2% | 25.6% | 4.1% |
| Mar 2026 | 70.7% | 25.9% | 3.4% |
| Apr 2026 | 70.7% | 25.9% | 3.4% |
| May 2026 | 70.3% | 25.7% | 4% |
| Jun 2026 | 70.7% | 25.9% | 3.4% |
| Jul 2026 | 70.7% | 25.9% | 3.4% |
| Aug 2026 | 71.2% | 26% | 2.8% |
| Sep 2026 | 74.7% | 22.3% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.7% | 33.1K | 0% | +3.5 points | |
| 2, held 2nd | 22.3% | 9.9K | -18.2% | -3.7 points | |
| 3, held 3rd | 2.9% | 1.3K | 0% | +0.1 points |
Compare popularity between Toni&Guy and its closest rivals
Every comparison with Toni&Guy
2 comparisons
How has branded search demand for Toni&Guy changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Toni&Guy in the United Kingdom held steady at 33.1K.
- Across the 12 months ending September 2026, Toni&Guy’s share of searches among hair salon chains in the United Kingdom increased from 70.7% to 74.7%.
- Across the 12 months ending September 2026, Toni&Guy’s share of searches among hair salon chains in the United Kingdom peaked at 74.7% in September 2026 and was lowest at 70.2% in February 2026.
How did search popularity change for United Kingdom hair salon chains in September 2026?
3 changes
In September 2026, Toni&Guy gained share of searches among hair salon chains in the United Kingdom, from 71.2% to 74.7%.
In September 2026, Supercuts lost share of searches among hair salon chains in the United Kingdom, from 26% to 22.3%.
Estimated monthly branded searches for Saks in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are Toni&Guy’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Toni&Guy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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