Hair salon chains in the United Kingdom:Which are most popular?
In September 2026, Toni&Guy was the most searched hair salon chain in the United Kingdom, accounting for 74.7% of all searches among the three chains we track. When we checked with ChatGPT and Google AI Overviews, Supercuts was mentioned most often, in two of the three answers.
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Top hair salon chains in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Supercuts was mentioned most often, in two of the three answers. Saks, which ranked third in searches, was not mentioned at all.
See every answer about hair salon chains
3 answers
Asked ChatGPT
“What's the best hair salon chain in the UK?”
Asked ChatGPT
“Which hairdressing chain is best value in the UK?”
Asked ChatGPT
“What are the best hairdressers near me?”
Searched Google, AI Overview
“hairdressers near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hair salon near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which hair salon chains do people search for most?
This chart shows how often people search Google for each hair salon chain by name. Each line represents a brand's share of searches for all three hair salon chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Toni&Guy, Supercuts, Saks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toni&Guy | Supercuts | Saks |
|---|---|---|---|
| Oct 2025 | 70.7% | 25.9% | 3.4% |
| Nov 2025 | 74.2% | 22.2% | 3.6% |
| Dec 2025 | 70.7% | 25.9% | 3.4% |
| Jan 2026 | 70.3% | 25.7% | 4% |
| Feb 2026 | 70.2% | 25.6% | 4.1% |
| Mar 2026 | 70.7% | 25.9% | 3.4% |
| Apr 2026 | 70.7% | 25.9% | 3.4% |
| May 2026 | 70.3% | 25.7% | 4% |
| Jun 2026 | 70.7% | 25.9% | 3.4% |
| Jul 2026 | 70.7% | 25.9% | 3.4% |
| Aug 2026 | 71.2% | 26% | 2.8% |
| Sep 2026 | 74.7% | 22.3% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.7% | 33.1K | 0% | +3.5 points | |
| 2, held 2nd | 22.3% | 9.9K | -18.2% | -3.7 points | |
| 3, held 3rd | 2.9% | 1.3K | 0% | +0.1 points |
Which brand is most popular in search among hair salon chains in the United Kingdom?
3 brands
In September 2026, Toni&Guy was the most searched among hair salon chains in the United Kingdom, with an estimated 33.1K branded searches, 74.7% of all searches for the three we track. Supercuts is in 2nd place, 52.4 percentage points behind at 22.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Toni&Guy | 70.7% → 74.7% | 74.7%Sep 2026 | 70.2%Feb 2026 | 1st |
 Supercuts | 25.9% → 22.3% | 26%Aug 2026 | 22.2%Nov 2025 | 2nd |
 Saks | 3.4% → 2.9% | 4.1%Feb 2026 | 2.8%Aug 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Toni&Guy’s share of searches among hair salon chains in the United Kingdom increased from 70.7% to 74.7%.
- Across the 12 months ending September 2026, Supercuts’ share of searches among hair salon chains in the United Kingdom decreased from 25.9% to 22.3%.
- Across the 12 months ending September 2026, Toni&Guy’s share of searches among hair salon chains in the United Kingdom peaked at 74.7% in September 2026 and was lowest at 70.2% in February 2026.
- Across the 12 months ending September 2026, Supercuts’ share of searches among hair salon chains in the United Kingdom peaked at 26% in August 2026 and was lowest at 22.2% in November 2025.
- Across the 12 months ending September 2026, Saks’ share of searches among hair salon chains in the United Kingdom peaked at 4.1% in February 2026 and was lowest at 2.8% in August 2026.
- Across the 12 months ending September 2026, Saks held steady: its share of searches among hair salon chains in the United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom hair salon chains in September 2026?
3 changes
In September 2026, Toni&Guy gained share of searches among hair salon chains in the United Kingdom, from 71.2% to 74.7%.
In September 2026, Supercuts lost share of searches among hair salon chains in the United Kingdom, from 26% to 22.3%.
Estimated monthly branded searches for Saks in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted for hair salon chains?
3 search terms
Each brand's share of searches among hair salon chains comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
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