Supercuts vs Toni&Guy:Which is more popular?
In September 2026, Toni&Guy had more branded searches than Supercuts among hair salon chains in the United Kingdom. Toni&Guy had about 33,100 branded searches, while Supercuts had 9,900. Toni&Guy made up 74.7% of all hair salon chain searches we track, and Supercuts accounted for 22.3%. When we asked ChatGPT and Google AI Overviews about hair salon chains, Supercuts appeared in two of the three answers and Toni&Guy in one.
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Top hair salon chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Supercuts was mentioned in two out of three: in two of the three ChatGPT answers. Toni&Guy was mentioned in one out of three: in one of the three ChatGPT answers.
See every answer about hair salon chains
3 answers
Asked ChatGPT
“What's the best hair salon chain in the UK?”
Asked ChatGPT
“Which hairdressing chain is best value in the UK?”
Asked ChatGPT
“What are the best hairdressers near me?”
Searched Google, AI Overview
“hairdressers near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hair salon near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Supercuts or Toni&Guy more popular in search?
This chart shows how often people search Google for Supercuts and Toni&Guy by name. Each line represents a brand's share of searches for all three hair salon chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Toni&Guy, Supercuts. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toni&Guy | Supercuts | Saks |
|---|---|---|---|
| Oct 2025 | 70.7% | 25.9% | 3.4% |
| Nov 2025 | 74.2% | 22.2% | 3.6% |
| Dec 2025 | 70.7% | 25.9% | 3.4% |
| Jan 2026 | 70.3% | 25.7% | 4% |
| Feb 2026 | 70.2% | 25.6% | 4.1% |
| Mar 2026 | 70.7% | 25.9% | 3.4% |
| Apr 2026 | 70.7% | 25.9% | 3.4% |
| May 2026 | 70.3% | 25.7% | 4% |
| Jun 2026 | 70.7% | 25.9% | 3.4% |
| Jul 2026 | 70.7% | 25.9% | 3.4% |
| Aug 2026 | 71.2% | 26% | 2.8% |
| Sep 2026 | 74.7% | 22.3% | 2.9% |
How has the Supercuts and Toni&Guy comparison changed over the last 12 months?
3 findings
- Toni&Guy was ahead of Supercuts in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Supercuts’ share of searches among hair salon chains in the United Kingdom moved from 25.9% to 22.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Toni&Guy’s share of searches among hair salon chains in the United Kingdom moved from 70.7% to 74.7%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for United Kingdom hair salon chains in September 2026?
2 changes
In September 2026, Toni&Guy gained share of searches among hair salon chains in the United Kingdom, from 71.2% to 74.7%.
In September 2026, Supercuts lost share of searches among hair salon chains in the United Kingdom, from 26% to 22.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Supercuts’ and Toni&Guy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hair salon chains
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