How popular isFrancesco Group?
In September 2026, people searched for Francesco Group by name about 390 times in the United Kingdom, an 18.8% decrease from the previous year. These searches made up 0.71% of all United Kingdom hair salon chain searches, placing Francesco Group sixth out of six chains. When we asked both ChatGPT and Google AI Overviews about hair salon chains, Francesco Group did not appear in any of the answers.
Francesco Group is the sixth most searched of 6 competitors and not listed in any AI answer.
Toni&GuyShare of searches 60%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd
SupercutsShare of searches 17.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
RushShare of searches 15.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
Taylor Taylor LondonShare of searches 3.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Francesco GroupShare of searches 0.71%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top hair salon chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Francesco Group did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Supercuts2 of 3Named in 2 of 3 ChatGPT answers
- Rush2 of 3Named in 2 of 3 ChatGPT answers
- Toni&Guy1 of 3Named in 1 of 3 ChatGPT answers
- Taylor Taylor London0 of 3Named in 0 of 3 ChatGPT answers
Saks0 of 3Named in 0 of 3 ChatGPT answers- Francesco Group0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hair salon chains
3 answers
Asked ChatGPT
“What's the best hair salon chain in the UK?”
Asked ChatGPT
“Which hairdressing chain is best value in the UK?”
Asked ChatGPT
“What are the best hairdressers near me?”
Searched Google, AI Overview
“hairdressers near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hair salon near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which hair salon chains compete with Francesco Group?
Share of searches by month for Toni&Guy, Supercuts, Rush, Taylor Taylor London, Saks, Francesco Group. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toni&Guy | Supercuts | Rush | Taylor Taylor London | Saks | Francesco Group |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 20.7% | 14.9% | 4.1% | 2.7% | 0.82% |
| Nov 2025 | 58.9% | 17.6% | 15.5% | 4.3% | 2.8% | 0.85% |
| Dec 2025 | 57.4% | 21% | 15.1% | 3.3% | 2.8% | 0.55% |
| Jan 2026 | 56.4% | 20.6% | 14.8% | 4.1% | 3.2% | 0.82% |
| Feb 2026 | 54.6% | 19.9% | 17.5% | 3.8% | 3.2% | 0.97% |
| Mar 2026 | 55% | 20.1% | 17.4% | 4% | 2.7% | 0.8% |
| Apr 2026 | 57.5% | 21% | 14.9% | 3.3% | 2.8% | 0.56% |
| May 2026 | 55.3% | 20.2% | 17.5% | 3.2% | 3.2% | 0.65% |
| Jun 2026 | 55.6% | 20.3% | 17.6% | 3.2% | 2.7% | 0.54% |
| Jul 2026 | 57.4% | 21% | 14.9% | 3.3% | 2.8% | 0.68% |
| Aug 2026 | 57.6% | 21.1% | 15.1% | 3.3% | 2.3% | 0.68% |
| Sep 2026 | 60% | 17.9% | 15.6% | 3.4% | 2.4% | 0.71% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60% | 33.1K | 0% | +2.4 points | |
| 2, held 2nd | 17.9% | 9.9K | -18.2% | -3.1 points | |
| 3, held 3rd | 15.6% | 8.6K | -1.3% | +0.4 points | |
| 4, held 4th | 3.4% | 1.9K | 0% | +0.1 points | |
| 5, held 5th | 2.4% | 1.3K | 0% | +0.1 points | |
| 6, held 6th | 0.71% | 390 | 0% | 0 points |
1.
Toni&Guy60%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +2.4 points.
17.9%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -3.1 points.
3.
Rush15.6%
Held 3rd. 8.6K estimated branded searches, -1.3% vs prior month. Share +0.4 points.
3.4%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Saks2.4%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.71%
Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Francesco Group and its closest rivals
Every comparison with Francesco Group
5 comparisons
How has branded search demand for Francesco Group changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Francesco Group in the United Kingdom fell from 480 to 390.
- Across the 12 months ending September 2026, Francesco Group’s share of searches among hair salon chains in the United Kingdom held steady, from 0.82% to 0.71%.
How did search popularity change for United Kingdom hair salon chains in September 2026?
5 changes
In September 2026, Toni&Guy gained share of searches among hair salon chains in the United Kingdom, from 57.6% to 60%.
In September 2026, Supercuts lost share of searches among hair salon chains in the United Kingdom, from 21.1% to 17.9%.
Estimated monthly branded searches for Taylor Taylor London in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Estimated monthly branded searches for Francesco Group in the United Kingdom fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
Estimated monthly branded searches for Saks in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are Francesco Group’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Francesco Group’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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