Brandwave

Francesco Group vs Saks:Which is more popular?

In September 2026, Saks had more branded searches than Francesco Group among hair salon chains in the United Kingdom. Saks had about 1,300 branded searches, while Francesco Group had 390. Saks made up 2.4% of all hair salon chain searches we track, and Francesco Group accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about hair salon chains, neither Francesco Group nor Saks appeared in any of the three answers.

Among hair salon chains in the United Kingdom in September 2026

Who do people search for more?

Saks, about 3 searches for every 1 for Francesco Group

Saks 1.3K searchesFrancesco Group 390 searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Francesco Group in 0 of 3Saks in 0 of 3

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Top hair salon chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Francesco Group nor Saks showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Supercuts1st
  2. Rush2nd
  3. Toni&Guy3rd
  4. Taylor Taylor London–
  5. Saks–
  6. Francesco Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Supercuts2 of 3Named in 2 of 3 ChatGPT answers
  • Rush2 of 3Named in 2 of 3 ChatGPT answers
  • Toni&Guy1 of 3Named in 1 of 3 ChatGPT answers
  • Taylor Taylor London0 of 3Named in 0 of 3 ChatGPT answers
  • Saks0 of 3Named in 0 of 3 ChatGPT answers
  • Francesco Group0 of 3Named in 0 of 3 ChatGPT answers

See every answer about hair salon chains

3 answers

  • Asked ChatGPT

    “What's the best hair salon chain in the UK?”

    1. 1Toni&Guy
    2. 2Rush
    3. 3Supercuts

  • Asked ChatGPT

    “Which hairdressing chain is best value in the UK?”

    1. 1Supercuts
    2. 2Rush

  • Asked ChatGPT

    “What are the best hairdressers near me?”

    1. Searched Google, AI Overview

      “hairdressers near me”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “hair salon near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

    Is Francesco Group or Saks more popular in search?

    This chart shows how often people search Google for Francesco Group and Saks by name. Each line represents a brand's share of searches for all six hair salon chains we track, month by month, from searches in United Kingdom.

    Francesco Group and Saks among hair salon chains in the United Kingdom, by month

    Share of searches by month for Saks, Francesco Group. The figures are in the table below the chart.

    View monthly share of searches table
    MonthToni&GuySupercutsRushTaylor Taylor LondonSaksFrancesco Group
    Oct 202556.7%20.7%14.9%4.1%2.7%0.82%
    Nov 202558.9%17.6%15.5%4.3%2.8%0.85%
    Dec 202557.4%21%15.1%3.3%2.8%0.55%
    Jan 202656.4%20.6%14.8%4.1%3.2%0.82%
    Feb 202654.6%19.9%17.5%3.8%3.2%0.97%
    Mar 202655%20.1%17.4%4%2.7%0.8%
    Apr 202657.5%21%14.9%3.3%2.8%0.56%
    May 202655.3%20.2%17.5%3.2%3.2%0.65%
    Jun 202655.6%20.3%17.6%3.2%2.7%0.54%
    Jul 202657.4%21%14.9%3.3%2.8%0.68%
    Aug 202657.6%21.1%15.1%3.3%2.3%0.68%
    Sep 202660%17.9%15.6%3.4%2.4%0.71%

    How has the Francesco Group and Saks comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom hair salon chains in September 2026?

    2 changes

    1. Estimated monthly branded searches for Francesco Group in the United Kingdom fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

    2. Estimated monthly branded searches for Saks in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Francesco Group’s and Saks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Francesco Group

    1 branded search term

    • francesco group

    Saks

    1 branded search term

    • saks hair

    How the Brand Demand Index is measured

    Other head-to-heads among hair salon chains

    Creator with pink hair and a pink jacket

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