Rush vs Toni&Guy:Which is more popular?
In September 2026, Toni&Guy had more branded searches than Rush among hair salon chains in the United Kingdom. Toni&Guy had about 33,100 branded searches, while Rush had 8,580. Toni&Guy made up 60% of all hair salon chain searches we track, and Rush accounted for 15.6%. When we asked ChatGPT and Google AI Overviews about hair salon chains, Rush appeared in two of the three answers and Toni&Guy in one. Rush and Toni&Guy were each mentioned first in one of the two answers.
Who do people search for more?
Toni&Guy, about 4 searches for every 1 for Rush
Who does AI mention more?
Rush, mentioned in 2 of 3 answers, Toni&Guy in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top hair salon chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Rush was mentioned in two out of three: in two of the three ChatGPT answers. Toni&Guy was mentioned in one out of three: in one of the three ChatGPT answers. Rush and Toni&Guy were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Supercuts2 of 3Named in 2 of 3 ChatGPT answers- Rush2 of 3Named in 2 of 3 ChatGPT answers
- Toni&Guy1 of 3Named in 1 of 3 ChatGPT answers
Taylor Taylor London0 of 3Named in 0 of 3 ChatGPT answers
Saks0 of 3Named in 0 of 3 ChatGPT answers
Francesco Group0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hair salon chains
3 answers
Asked ChatGPT
“What's the best hair salon chain in the UK?”
Asked ChatGPT
“Which hairdressing chain is best value in the UK?”
Asked ChatGPT
“What are the best hairdressers near me?”
Searched Google, AI Overview
“hairdressers near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hair salon near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Rush or Toni&Guy more popular in search?
This chart shows how often people search Google for Rush and Toni&Guy by name. Each line represents a brand's share of searches for all six hair salon chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Toni&Guy, Rush. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toni&Guy | Supercuts | Rush | Taylor Taylor London | Saks | Francesco Group |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 20.7% | 14.9% | 4.1% | 2.7% | 0.82% |
| Nov 2025 | 58.9% | 17.6% | 15.5% | 4.3% | 2.8% | 0.85% |
| Dec 2025 | 57.4% | 21% | 15.1% | 3.3% | 2.8% | 0.55% |
| Jan 2026 | 56.4% | 20.6% | 14.8% | 4.1% | 3.2% | 0.82% |
| Feb 2026 | 54.6% | 19.9% | 17.5% | 3.8% | 3.2% | 0.97% |
| Mar 2026 | 55% | 20.1% | 17.4% | 4% | 2.7% | 0.8% |
| Apr 2026 | 57.5% | 21% | 14.9% | 3.3% | 2.8% | 0.56% |
| May 2026 | 55.3% | 20.2% | 17.5% | 3.2% | 3.2% | 0.65% |
| Jun 2026 | 55.6% | 20.3% | 17.6% | 3.2% | 2.7% | 0.54% |
| Jul 2026 | 57.4% | 21% | 14.9% | 3.3% | 2.8% | 0.68% |
| Aug 2026 | 57.6% | 21.1% | 15.1% | 3.3% | 2.3% | 0.68% |
| Sep 2026 | 60% | 17.9% | 15.6% | 3.4% | 2.4% | 0.71% |
How has the Rush and Toni&Guy comparison changed over the last 12 months?
3 findings
- Toni&Guy was ahead of Rush in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rush’s share of searches among hair salon chains in the United Kingdom moved from 14.9% to 15.6%, and its estimated monthly branded searches moved from 8.7K to 8.6K.
- Across the 12 months ending September 2026, Toni&Guy’s share of searches among hair salon chains in the United Kingdom moved from 56.7% to 60%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for United Kingdom hair salon chains in September 2026?
1 change
In September 2026, Toni&Guy gained share of searches among hair salon chains in the United Kingdom, from 57.6% to 60%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Rush’s and Toni&Guy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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