Brandwave

Francesco Group vs Supercuts:Which is more popular?

In September 2026, Supercuts had more branded searches than Francesco Group among hair salon chains in the United Kingdom. Supercuts had about 9,900 branded searches, while Francesco Group had 390. Supercuts made up 17.9% of all hair salon chain searches we track, and Francesco Group accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about hair salon chains, Supercuts appeared in two of the three answers and Francesco Group in none.

Among hair salon chains in the United Kingdom in September 2026

Who do people search for more?

Supercuts, about 25 searches for every 1 for Francesco Group

Supercuts 9.9K searchesFrancesco Group 390 searches

Who does AI mention more?

Supercuts, mentioned in 2 of 3 answers, Francesco Group in 0

Supercuts in 2 of 3Francesco Group in 0 of 3

Who does AI recommend more?

Supercuts, the only one of the two named

Supercuts first in 2Francesco Group never named

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Top hair salon chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Supercuts was mentioned in two out of three: in two of the three ChatGPT answers. Francesco Group did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Supercuts1st
  2. Rush2nd
  3. Toni&Guy3rd
  4. Taylor Taylor London–
  5. Saks–
  6. Francesco Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Supercuts2 of 3Named in 2 of 3 ChatGPT answers
  • Rush2 of 3Named in 2 of 3 ChatGPT answers
  • Toni&Guy1 of 3Named in 1 of 3 ChatGPT answers
  • Taylor Taylor London0 of 3Named in 0 of 3 ChatGPT answers
  • Saks0 of 3Named in 0 of 3 ChatGPT answers
  • Francesco Group0 of 3Named in 0 of 3 ChatGPT answers

See every answer about hair salon chains

3 answers

  • Asked ChatGPT

    “What's the best hair salon chain in the UK?”

    1. 1Toni&Guy
    2. 2Rush
    3. 3Supercuts

  • Asked ChatGPT

    “Which hairdressing chain is best value in the UK?”

    1. 1Supercuts
    2. 2Rush

  • Asked ChatGPT

    “What are the best hairdressers near me?”

    1. Searched Google, AI Overview

      “hairdressers near me”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “hair salon near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

    Is Francesco Group or Supercuts more popular in search?

    This chart shows how often people search Google for Francesco Group and Supercuts by name. Each line represents a brand's share of searches for all six hair salon chains we track, month by month, from searches in United Kingdom.

    Francesco Group and Supercuts among hair salon chains in the United Kingdom, by month

    Share of searches by month for Supercuts, Francesco Group. The figures are in the table below the chart.

    View monthly share of searches table
    MonthToni&GuySupercutsRushTaylor Taylor LondonSaksFrancesco Group
    Oct 202556.7%20.7%14.9%4.1%2.7%0.82%
    Nov 202558.9%17.6%15.5%4.3%2.8%0.85%
    Dec 202557.4%21%15.1%3.3%2.8%0.55%
    Jan 202656.4%20.6%14.8%4.1%3.2%0.82%
    Feb 202654.6%19.9%17.5%3.8%3.2%0.97%
    Mar 202655%20.1%17.4%4%2.7%0.8%
    Apr 202657.5%21%14.9%3.3%2.8%0.56%
    May 202655.3%20.2%17.5%3.2%3.2%0.65%
    Jun 202655.6%20.3%17.6%3.2%2.7%0.54%
    Jul 202657.4%21%14.9%3.3%2.8%0.68%
    Aug 202657.6%21.1%15.1%3.3%2.3%0.68%
    Sep 202660%17.9%15.6%3.4%2.4%0.71%

    How has the Francesco Group and Supercuts comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom hair salon chains in September 2026?

    2 changes

    1. In September 2026, Supercuts lost share of searches among hair salon chains in the United Kingdom, from 21.1% to 17.9%.

    2. Estimated monthly branded searches for Francesco Group in the United Kingdom fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Francesco Group’s and Supercuts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Francesco Group

    1 branded search term

    • francesco group

    Supercuts

    1 branded search term

    • supercuts

    How the Brand Demand Index is measured

    Other head-to-heads among hair salon chains

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