Brandwave

Supercuts vs Taylor Taylor London:Which is more popular?

In September 2026, Supercuts had more branded searches than Taylor Taylor London among hair salon chains in the United Kingdom. Supercuts had about 9,900 branded searches, while Taylor Taylor London had 1,900. Supercuts made up 17.9% of all hair salon chain searches we track, and Taylor Taylor London accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about hair salon chains, Supercuts appeared in two of the three answers and Taylor Taylor London in none.

Among hair salon chains in the United Kingdom in September 2026

Who do people search for more?

Supercuts, about 5 searches for every 1 for Taylor Taylor London

Supercuts 9.9K searchesTaylor Taylor London 1.9K searches

Who does AI mention more?

Supercuts, mentioned in 2 of 3 answers, Taylor Taylor London in 0

Supercuts in 2 of 3Taylor Taylor London in 0 of 3

Who does AI recommend more?

Supercuts, the only one of the two named

Supercuts first in 2Taylor Taylor London never named

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Top hair salon chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Supercuts was mentioned in two out of three: in two of the three ChatGPT answers. Taylor Taylor London did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Supercuts1st
  2. Rush2nd
  3. Toni&Guy3rd
  4. Taylor Taylor London–
  5. Saks–
  6. Francesco Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Supercuts2 of 3Named in 2 of 3 ChatGPT answers
  • Rush2 of 3Named in 2 of 3 ChatGPT answers
  • Toni&Guy1 of 3Named in 1 of 3 ChatGPT answers
  • Taylor Taylor London0 of 3Named in 0 of 3 ChatGPT answers
  • Saks0 of 3Named in 0 of 3 ChatGPT answers
  • Francesco Group0 of 3Named in 0 of 3 ChatGPT answers

See every answer about hair salon chains

3 answers

  • Asked ChatGPT

    “What's the best hair salon chain in the UK?”

    1. 1Toni&Guy
    2. 2Rush
    3. 3Supercuts

  • Asked ChatGPT

    “Which hairdressing chain is best value in the UK?”

    1. 1Supercuts
    2. 2Rush

  • Asked ChatGPT

    “What are the best hairdressers near me?”

    1. Searched Google, AI Overview

      “hairdressers near me”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “hair salon near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

    Is Supercuts or Taylor Taylor London more popular in search?

    This chart shows how often people search Google for Supercuts and Taylor Taylor London by name. Each line represents a brand's share of searches for all six hair salon chains we track, month by month, from searches in United Kingdom.

    Supercuts and Taylor Taylor London among hair salon chains in the United Kingdom, by month

    Share of searches by month for Supercuts, Taylor Taylor London. The figures are in the table below the chart.

    View monthly share of searches table
    MonthToni&GuySupercutsRushTaylor Taylor LondonSaksFrancesco Group
    Oct 202556.7%20.7%14.9%4.1%2.7%0.82%
    Nov 202558.9%17.6%15.5%4.3%2.8%0.85%
    Dec 202557.4%21%15.1%3.3%2.8%0.55%
    Jan 202656.4%20.6%14.8%4.1%3.2%0.82%
    Feb 202654.6%19.9%17.5%3.8%3.2%0.97%
    Mar 202655%20.1%17.4%4%2.7%0.8%
    Apr 202657.5%21%14.9%3.3%2.8%0.56%
    May 202655.3%20.2%17.5%3.2%3.2%0.65%
    Jun 202655.6%20.3%17.6%3.2%2.7%0.54%
    Jul 202657.4%21%14.9%3.3%2.8%0.68%
    Aug 202657.6%21.1%15.1%3.3%2.3%0.68%
    Sep 202660%17.9%15.6%3.4%2.4%0.71%

    How has the Supercuts and Taylor Taylor London comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom hair salon chains in September 2026?

    2 changes

    1. In September 2026, Supercuts lost share of searches among hair salon chains in the United Kingdom, from 21.1% to 17.9%.

    2. Estimated monthly branded searches for Taylor Taylor London in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Supercuts’ and Taylor Taylor London’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Supercuts

    1 branded search term

    • supercuts

    Taylor Taylor London

    1 branded search term

    • taylor taylor

    How the Brand Demand Index is measured

    Other head-to-heads among hair salon chains

    Creator with pink hair and a pink jacket

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