How popular isOctopus Electric Vehicles?
In September 2026, people searched for Octopus Electric Vehicles by name about 50,400 times in the United Kingdom, a 149.5% increase from the previous year. These searches made up 57.9% of all United Kingdom electric car salary sacrifice scheme searches, placing Octopus Electric Vehicles first out of five schemes. When we asked both ChatGPT and Google AI Overviews about electric car salary sacrifice schemes, Octopus Electric Vehicles appeared in all answers and was the most recommended of the five.
Octopus Electric Vehicles is the most searched of 5 competitors and the most recommended in AI answers.
Octopus Electric VehiclesShare of searches 57.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TuskerShare of searches 21.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
The Electric Car SchemeShare of searches 14.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
LoveelectricShare of searches 5.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ZenAutoShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top electric car salary sacrifice schemes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Octopus Electric Vehicles appeared in all five answers. Octopus Electric Vehicles is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Octopus Electric Vehicles5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Electric Car Scheme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Loveelectric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tusker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZenAuto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric car salary sacrifice schemes
5 answers
Asked ChatGPT
“What's the best electric car salary sacrifice scheme in the UK?”
Asked ChatGPT
“Which EV salary sacrifice provider should my company use?”
Asked ChatGPT
“How do electric car salary sacrifice schemes compare in the UK?”
Searched Google, AI Overview
“salary sacrifice electric car”
Searched Google, AI Overview
“ev salary sacrifice”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which electric car salary sacrifice schemes compete with Octopus Electric Vehicles?
Share of searches by month for Octopus Electric Vehicles, Tusker, The Electric Car Scheme, Loveelectric. The figures are in the table below the chart.
View monthly share of searches table
| Month | Octopus Electric Vehicles | Tusker | The Electric Car Scheme | Loveelectric | ZenAuto |
|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 19.3% | 27.8% | 10.5% | 7% |
| Nov 2025 | 32.7% | 21.8% | 27.4% | 11.9% | 6.3% |
| Dec 2025 | 37.4% | 24.9% | 20.8% | 10.9% | 6% |
| Jan 2026 | 32.2% | 26.3% | 22.1% | 11.7% | 7.7% |
| Feb 2026 | 35.9% | 24% | 24.6% | 10.7% | 4.7% |
| Mar 2026 | 33.9% | 27.8% | 25.2% | 10.1% | 3% |
| Apr 2026 | 32.5% | 32.5% | 22.4% | 9.7% | 2.9% |
| May 2026 | 33.9% | 33.9% | 19% | 10.1% | 3% |
| Jun 2026 | 38.7% | 31.6% | 19.2% | 7.7% | 2.8% |
| Jul 2026 | 36.3% | 36.3% | 18.1% | 7.2% | 2% |
| Aug 2026 | 48.9% | 26.7% | 16.3% | 6.5% | 1.6% |
| Sep 2026 | 57.9% | 21.1% | 14.6% | 5.1% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.9% | 40.5K | +49.4% | +8.9 points | |
| 2, held 2nd | 21.1% | 14.8K | 0% | -5.6 points | |
| 3, held 3rd | 14.6% | 10.2K | +13.3% | -1.7 points | |
| 4, held 4th | 5.1% | 3.6K | 0% | -1.4 points | |
| 5, held 5th | 1.3% | 880 | 0% | -0.3 points |
57.9%
Held 1st. 40.5K estimated branded searches, +49.4% vs prior month. Share +8.9 points.
2.
Tusker21.1%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -5.6 points.
14.6%
Held 3rd. 10.2K estimated branded searches, +13.3% vs prior month. Share -1.7 points.
5.1%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -1.4 points.
5.
ZenAuto1.3%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare popularity between Octopus Electric Vehicles and its closest rivals
Every comparison with Octopus Electric Vehicles
10 comparisons
- LeaseLoco vs Octopus Electric Vehicles
- Octopus Electric Vehicles vs Select Car Leasing
- Leasing.com vs Octopus Electric Vehicles
- Nationwide Vehicle Contracts vs Octopus Electric Vehicles
- Octopus Electric Vehicles vs Tusker
- Octopus Electric Vehicles vs The Electric Car Scheme
- Octopus Electric Vehicles vs Vanarama
- Loveelectric vs Octopus Electric Vehicles
- First Vehicle Leasing vs Octopus Electric Vehicles
- Octopus Electric Vehicles vs ZenAuto
How has branded search demand for Octopus Electric Vehicles changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Octopus Electric Vehicles in the United Kingdom rose from 20.2K to 50.4K.
- Across the 12 months ending September 2026, Octopus Electric Vehicles’ share of searches among electric car salary sacrifice schemes in the United Kingdom increased from 35.4% to 57.9%.
- Across the 12 months ending September 2026, Octopus Electric Vehicles’ share of searches among electric car salary sacrifice schemes in the United Kingdom peaked at 57.9% in September 2026 and was lowest at 32.2% in January 2026.
How did search popularity change for United Kingdom electric car salary sacrifice schemes in September 2026?
5 changes

In September 2026, Octopus Electric Vehicles gained share of searches among electric car salary sacrifice schemes in the United Kingdom, from 48.9% to 57.9%.

In September 2026, Tusker lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 26.7% to 21.1%.

In September 2026, The Electric Car Scheme lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 16.3% to 14.6%.

In September 2026, Loveelectric lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 6.5% to 5.1%.

ZenAuto’s share of searches among electric car salary sacrifice schemes in the United Kingdom has lost ground for 3 months in a row, from 2.8% to 1.3% in September 2026.
How are Octopus Electric Vehicles’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Octopus Electric Vehicles’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- octopus electric vehicles
- octopus ev
Who owns Octopus Electric Vehicles?
Octopus Electric Vehicles is owned by
Octopus Energy. Brandwave also tracks Octopus Energy, owned by the same company, in the United Kingdom.
Do you work for Octopus Electric Vehicles? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Octopus Electric Vehicles compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Car leasing companies | 3rd of 7 | 16.6% | Show ranking |
| Electric car salary sacrifice schemes | 1st of 5 | 57.9% | Shown above |

Is Octopus Electric Vehicles your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.