Electric car salary sacrifice schemes in the United Kingdom:Which are most popular?
In September 2026, Octopus Electric Vehicles was the most searched electric car salary sacrifice scheme in the United Kingdom, accounting for 57.9% of all searches among the five schemes we track. When we checked with ChatGPT and Google AI Overviews, Octopus Electric Vehicles showed up in every answer. Octopus Electric Vehicles was recommended most often, coming first in two out of five responses.
Octopus Electric VehiclesShare of searches 57.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TuskerShare of searches 21.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
The Electric Car SchemeShare of searches 14.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
LoveelectricShare of searches 5.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ZenAutoShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top electric car salary sacrifice schemes in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Octopus Electric Vehicles appeared every time. Octopus Electric Vehicles was recommended most often, coming first in two out of five answers. The Electric Car Scheme and Loveelectric tied for second. ZenAuto, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Octopus Electric Vehicles5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Electric Car Scheme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Loveelectric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tusker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZenAuto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric car salary sacrifice schemes
5 answers
Asked ChatGPT
“What's the best electric car salary sacrifice scheme in the UK?”
Asked ChatGPT
“Which EV salary sacrifice provider should my company use?”
Asked ChatGPT
“How do electric car salary sacrifice schemes compare in the UK?”
Searched Google, AI Overview
“salary sacrifice electric car”
Searched Google, AI Overview
“ev salary sacrifice”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which electric car salary sacrifice schemes do people search for most?
This chart shows how often people search Google for each electric car salary sacrifice scheme by name. Each line represents a brand's share of searches for all five electric car salary sacrifice schemes we track, month by month, from searches in United Kingdom.
Share of searches by month for Octopus Electric Vehicles, Tusker, The Electric Car Scheme, Loveelectric. The figures are in the table below the chart.
View monthly share of searches table
| Month | Octopus Electric Vehicles | Tusker | The Electric Car Scheme | Loveelectric | ZenAuto |
|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 19.3% | 27.8% | 10.5% | 7% |
| Nov 2025 | 32.7% | 21.8% | 27.4% | 11.9% | 6.3% |
| Dec 2025 | 37.4% | 24.9% | 20.8% | 10.9% | 6% |
| Jan 2026 | 32.2% | 26.3% | 22.1% | 11.7% | 7.7% |
| Feb 2026 | 35.9% | 24% | 24.6% | 10.7% | 4.7% |
| Mar 2026 | 33.9% | 27.8% | 25.2% | 10.1% | 3% |
| Apr 2026 | 32.5% | 32.5% | 22.4% | 9.7% | 2.9% |
| May 2026 | 33.9% | 33.9% | 19% | 10.1% | 3% |
| Jun 2026 | 38.7% | 31.6% | 19.2% | 7.7% | 2.8% |
| Jul 2026 | 36.3% | 36.3% | 18.1% | 7.2% | 2% |
| Aug 2026 | 48.9% | 26.7% | 16.3% | 6.5% | 1.6% |
| Sep 2026 | 57.9% | 21.1% | 14.6% | 5.1% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.9% | 40.5K | +49.4% | +8.9 points | |
| 2, held 2nd | 21.1% | 14.8K | 0% | -5.6 points | |
| 3, held 3rd | 14.6% | 10.2K | +13.3% | -1.7 points | |
| 4, held 4th | 5.1% | 3.6K | 0% | -1.4 points | |
| 5, held 5th | 1.3% | 880 | 0% | -0.3 points |
57.9%
Held 1st. 40.5K estimated branded searches, +49.4% vs prior month. Share +8.9 points.
2.
Tusker21.1%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -5.6 points.
14.6%
Held 3rd. 10.2K estimated branded searches, +13.3% vs prior month. Share -1.7 points.
5.1%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -1.4 points.
5.
ZenAuto1.3%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share -0.3 points.
Which brand is most popular in search among electric car salary sacrifice schemes in the United Kingdom?
5 brands
In September 2026, Octopus Electric Vehicles was the most searched among electric car salary sacrifice schemes in the United Kingdom, with an estimated 40.5K branded searches, 57.9% of all searches for the five we track. Tusker is in 2nd place, 36.7 percentage points behind at 21.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 35.4% → 57.9% | 57.9%Sep 2026 | 32.2%Jan 2026 | 1st | |
| 19.3% → 21.1% | 36.3%Jul 2026 | 19.3%Oct 2025 | 3rd → 2nd | |
| 27.8% → 14.6% | 27.8%Oct 2025 | 14.6%Sep 2026 | 2nd → 3rd | |
| 10.5% → 5.1% | 11.9%Nov 2025 | 5.1%Sep 2026 | 4th | |
| 7% → 1.3% | 7.7%Jan 2026 | 1.3%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Octopus Electric Vehicles’ share of searches among electric car salary sacrifice schemes in the United Kingdom increased from 35.4% to 57.9%.
- Across the 12 months ending September 2026, Tusker’s share of searches among electric car salary sacrifice schemes in the United Kingdom increased from 19.3% to 21.1%.
- Across the 12 months ending September 2026, The Electric Car Scheme’s share of searches among electric car salary sacrifice schemes in the United Kingdom decreased from 27.8% to 14.6%.
- Across the 12 months ending September 2026, Loveelectric’s share of searches among electric car salary sacrifice schemes in the United Kingdom decreased from 10.5% to 5.1%.
- Across the 12 months ending September 2026, ZenAuto’s share of searches among electric car salary sacrifice schemes in the United Kingdom decreased from 7% to 1.3%.
- Across the 12 months ending September 2026, Octopus Electric Vehicles’ share of searches among electric car salary sacrifice schemes in the United Kingdom peaked at 57.9% in September 2026 and was lowest at 32.2% in January 2026.
- Across the 12 months ending September 2026, Tusker’s share of searches among electric car salary sacrifice schemes in the United Kingdom peaked at 36.3% in July 2026 and was lowest at 19.3% in October 2025.
- Across the 12 months ending September 2026, Loveelectric’s share of searches among electric car salary sacrifice schemes in the United Kingdom peaked at 11.9% in November 2025 and was lowest at 5.1% in September 2026.
- Across the 12 months ending September 2026, ZenAuto’s share of searches among electric car salary sacrifice schemes in the United Kingdom peaked at 7.7% in January 2026 and was lowest at 1.3% in September 2026.
- Across the 12 months ending September 2026, Tusker rose from 3rd to 2nd among electric car salary sacrifice schemes in the United Kingdom.
- Across the 12 months ending September 2026, The Electric Car Scheme fell from 2nd to 3rd among electric car salary sacrifice schemes in the United Kingdom.
How did search popularity change for United Kingdom electric car salary sacrifice schemes in September 2026?
5 changes

In September 2026, Octopus Electric Vehicles gained share of searches among electric car salary sacrifice schemes in the United Kingdom, from 48.9% to 57.9%.

In September 2026, Tusker lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 26.7% to 21.1%.

In September 2026, The Electric Car Scheme lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 16.3% to 14.6%.

In September 2026, Loveelectric lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 6.5% to 5.1%.

ZenAuto’s share of searches among electric car salary sacrifice schemes in the United Kingdom has lost ground for 3 months in a row, from 2.8% to 1.3% in September 2026.
Compare popularity between leading brands

Octopus Electric Vehicles vs Tusker: compare popularity
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Tusker vs Loveelectric: compare popularity
The Electric Car Scheme vs Loveelectric: compare popularity- Compare any of these brands

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