How popular isTusker?
In September 2026, people searched for Tusker by name about 14,800 times in the United Kingdom, a 124.2% increase from the previous year. These searches made up 21.1% of all United Kingdom electric car salary sacrifice scheme searches, placing Tusker second out of five schemes. When we asked both ChatGPT and Google AI Overviews about electric car salary sacrifice schemes, Tusker appeared in three of the five answers and was the fourth most recommended of the five.
Tusker is the second most searched of 5 competitors and the fourth most recommended in AI answers.
Octopus Electric VehiclesShare of searches 57.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TuskerShare of searches 21.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
The Electric Car SchemeShare of searches 14.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
LoveelectricShare of searches 5.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ZenAutoShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top electric car salary sacrifice schemes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tusker was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tusker is the fourth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Octopus Electric Vehicles5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Electric Car Scheme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Loveelectric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tusker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ZenAuto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric car salary sacrifice schemes
5 answers
Asked ChatGPT
“What's the best electric car salary sacrifice scheme in the UK?”
Asked ChatGPT
“Which EV salary sacrifice provider should my company use?”
Asked ChatGPT
“How do electric car salary sacrifice schemes compare in the UK?”
Searched Google, AI Overview
“salary sacrifice electric car”
Searched Google, AI Overview
“ev salary sacrifice”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which electric car salary sacrifice schemes compete with Tusker?
Share of searches by month for Octopus Electric Vehicles, Tusker, The Electric Car Scheme, Loveelectric. The figures are in the table below the chart.
View monthly share of searches table
| Month | Octopus Electric Vehicles | Tusker | The Electric Car Scheme | Loveelectric | ZenAuto |
|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 19.3% | 27.8% | 10.5% | 7% |
| Nov 2025 | 32.7% | 21.8% | 27.4% | 11.9% | 6.3% |
| Dec 2025 | 37.4% | 24.9% | 20.8% | 10.9% | 6% |
| Jan 2026 | 32.2% | 26.3% | 22.1% | 11.7% | 7.7% |
| Feb 2026 | 35.9% | 24% | 24.6% | 10.7% | 4.7% |
| Mar 2026 | 33.9% | 27.8% | 25.2% | 10.1% | 3% |
| Apr 2026 | 32.5% | 32.5% | 22.4% | 9.7% | 2.9% |
| May 2026 | 33.9% | 33.9% | 19% | 10.1% | 3% |
| Jun 2026 | 38.7% | 31.6% | 19.2% | 7.7% | 2.8% |
| Jul 2026 | 36.3% | 36.3% | 18.1% | 7.2% | 2% |
| Aug 2026 | 48.9% | 26.7% | 16.3% | 6.5% | 1.6% |
| Sep 2026 | 57.9% | 21.1% | 14.6% | 5.1% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.9% | 40.5K | +49.4% | +8.9 points | |
| 2, held 2nd | 21.1% | 14.8K | 0% | -5.6 points | |
| 3, held 3rd | 14.6% | 10.2K | +13.3% | -1.7 points | |
| 4, held 4th | 5.1% | 3.6K | 0% | -1.4 points | |
| 5, held 5th | 1.3% | 880 | 0% | -0.3 points |
57.9%
Held 1st. 40.5K estimated branded searches, +49.4% vs prior month. Share +8.9 points.
2.
Tusker21.1%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -5.6 points.
14.6%
Held 3rd. 10.2K estimated branded searches, +13.3% vs prior month. Share -1.7 points.
5.1%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -1.4 points.
5.
ZenAuto1.3%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare popularity between Tusker and its closest rivals
Every comparison with Tusker
4 comparisons
How has branded search demand for Tusker changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tusker in the United Kingdom rose from 6.6K to 14.8K.
- Across the 12 months ending September 2026, Tusker’s share of searches among electric car salary sacrifice schemes in the United Kingdom increased from 19.3% to 21.1%.
- Across the 12 months ending September 2026, Tusker’s share of searches among electric car salary sacrifice schemes in the United Kingdom peaked at 36.3% in July 2026 and was lowest at 19.3% in October 2025.
- Across the 12 months ending September 2026, Tusker rose from 3rd to 2nd among electric car salary sacrifice schemes in the United Kingdom.
How did search popularity change for United Kingdom electric car salary sacrifice schemes in September 2026?
5 changes
In September 2026, Octopus Electric Vehicles gained share of searches among electric car salary sacrifice schemes in the United Kingdom, from 48.9% to 57.9%.
In September 2026, Tusker lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 26.7% to 21.1%.
In September 2026, The Electric Car Scheme lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 16.3% to 14.6%.
In September 2026, Loveelectric lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 6.5% to 5.1%.
ZenAuto’s share of searches among electric car salary sacrifice schemes in the United Kingdom has lost ground for 3 months in a row, from 2.8% to 1.3% in September 2026.
How are Tusker’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Tusker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tusker car
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