Tusker vs ZenAuto:Which is more popular?
In September 2026, Tusker had more branded searches than ZenAuto among electric car salary sacrifice schemes in the United Kingdom. Tusker had about 14,800 branded searches, while ZenAuto had 880. Tusker made up 21.1% of all electric car salary sacrifice scheme searches we track, and ZenAuto accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about electric car salary sacrifice schemes, Tusker appeared in three of the five answers and ZenAuto in none.
Who do people search for more?
Tusker, about 17 searches for every 1 for ZenAuto
Who does AI mention more?
Tusker, mentioned in 3 of 5 answers, ZenAuto in 0
Who does AI recommend more?
Tusker, the only one of the two named
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Top electric car salary sacrifice schemes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tusker was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ZenAuto did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Octopus Electric Vehicles5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Electric Car Scheme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Loveelectric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tusker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZenAuto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric car salary sacrifice schemes
5 answers
Asked ChatGPT
“What's the best electric car salary sacrifice scheme in the UK?”
Asked ChatGPT
“Which EV salary sacrifice provider should my company use?”
Asked ChatGPT
“How do electric car salary sacrifice schemes compare in the UK?”
Searched Google, AI Overview
“salary sacrifice electric car”
Searched Google, AI Overview
“ev salary sacrifice”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Tusker or ZenAuto more popular in search?
This chart shows how often people search Google for Tusker and ZenAuto by name. Each line represents a brand's share of searches for all five electric car salary sacrifice schemes we track, month by month, from searches in United Kingdom.
Share of searches by month for Tusker, ZenAuto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Octopus Electric Vehicles | Tusker | The Electric Car Scheme | Loveelectric | ZenAuto |
|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 19.3% | 27.8% | 10.5% | 7% |
| Nov 2025 | 32.7% | 21.8% | 27.4% | 11.9% | 6.3% |
| Dec 2025 | 37.4% | 24.9% | 20.8% | 10.9% | 6% |
| Jan 2026 | 32.2% | 26.3% | 22.1% | 11.7% | 7.7% |
| Feb 2026 | 35.9% | 24% | 24.6% | 10.7% | 4.7% |
| Mar 2026 | 33.9% | 27.8% | 25.2% | 10.1% | 3% |
| Apr 2026 | 32.5% | 32.5% | 22.4% | 9.7% | 2.9% |
| May 2026 | 33.9% | 33.9% | 19% | 10.1% | 3% |
| Jun 2026 | 38.7% | 31.6% | 19.2% | 7.7% | 2.8% |
| Jul 2026 | 36.3% | 36.3% | 18.1% | 7.2% | 2% |
| Aug 2026 | 48.9% | 26.7% | 16.3% | 6.5% | 1.6% |
| Sep 2026 | 57.9% | 21.1% | 14.6% | 5.1% | 1.3% |
How has the Tusker and ZenAuto comparison changed over the last 12 months?
3 findings
- Tusker was ahead of ZenAuto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tusker’s share of searches among electric car salary sacrifice schemes in the United Kingdom moved from 19.3% to 21.1%, and its estimated monthly branded searches moved from 6.6K to 14.8K.
- Across the 12 months ending September 2026, ZenAuto’s share of searches among electric car salary sacrifice schemes in the United Kingdom moved from 7% to 1.3%, and its estimated monthly branded searches moved from 2.4K to 880.
How did search popularity change for United Kingdom electric car salary sacrifice schemes in September 2026?
2 changes
In September 2026, Tusker lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 26.7% to 21.1%.
ZenAuto’s share of searches among electric car salary sacrifice schemes in the United Kingdom has lost ground for 3 months in a row, from 2.8% to 1.3% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tusker’s and ZenAuto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among electric car salary sacrifice schemes
- Octopus Electric Vehicles vs Tusker: compare popularity
- Octopus Electric Vehicles vs The Electric Car Scheme: compare popularity
- Octopus Electric Vehicles vs Loveelectric: compare popularity
- Tusker vs The Electric Car Scheme: compare popularity
- Tusker vs Loveelectric: compare popularity
- The Electric Car Scheme vs Loveelectric: compare popularity
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