Brandwave

LeaseLoco vs Octopus Electric Vehicles:Which is more popular?

In September 2026, LeaseLoco had more branded searches than Octopus Electric Vehicles among car leasing companies in the United Kingdom. LeaseLoco had about 90,500 branded searches, while Octopus Electric Vehicles had 50,400. LeaseLoco made up 29.8% of all car leasing company searches we track, and Octopus Electric Vehicles accounted for 16.6%. When we asked ChatGPT and Google AI Overviews about car leasing companies, LeaseLoco appeared in three of the five answers and Octopus Electric Vehicles in two. LeaseLoco was mentioned before Octopus Electric Vehicles in every answer.

Among car leasing companies in the United Kingdom in September 2026

Who do people search for more?

LeaseLoco, about 80% more searches than Octopus Electric Vehicles

LeaseLoco 90.5K searchesOctopus Electric Vehicles 50.4K searches

Who does AI mention more?

LeaseLoco, mentioned in 3 of 5 answers, Octopus Electric Vehicles in 2

LeaseLoco in 3 of 5Octopus Electric Vehicles in 2 of 5

Who does AI recommend more?

LeaseLoco, named ahead of Octopus Electric Vehicles in every answer

LeaseLoco first in 3Octopus Electric Vehicles never first

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Top car leasing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LeaseLoco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Octopus Electric Vehicles was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LeaseLoco was listed before Octopus Electric Vehicles in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Select Car Leasing1st
  2. LeaseLoco2nd
  3. First Vehicle Leasing3rd
  4. Leasing.com4th
  5. Octopus Electric Vehicles5th
  6. Nationwide Vehicle Contracts5th
  7. Vanarama–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Select Car Leasing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leasing.com4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LeaseLoco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Octopus Electric Vehicles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nationwide Vehicle Contracts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Vehicle Leasing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vanarama0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car leasing companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is LeaseLoco or Octopus Electric Vehicles more popular in search?

This chart shows how often people search Google for LeaseLoco and Octopus Electric Vehicles by name. Each line represents a brand's share of searches for all seven car leasing companies we track, month by month, from searches in United Kingdom.

LeaseLoco and Octopus Electric Vehicles among car leasing companies in the United Kingdom, by month

Share of searches by month for LeaseLoco, Octopus Electric Vehicles. The figures are in the table below the chart.

View monthly share of searches table
MonthSelect Car LeasingLeaseLocoOctopus Electric VehiclesLeasing.comNationwide Vehicle ContractsVanaramaFirst Vehicle Leasing
Oct 202540.5%33.3%7.4%6.7%6.7%4.5%1.1%
Nov 202537.2%37.2%7.4%6.1%6.1%5%0.99%
Dec 202540.1%32.8%8.8%6.6%6.6%4.4%0.84%
Jan 202641.2%33.6%6.2%6.8%6.8%4.5%0.89%
Feb 202639.9%32.8%7.3%8.1%6.6%4.4%0.87%
Mar 202640.2%32.7%7.3%8.1%6.6%4.4%0.71%
Apr 202641%33.4%7.5%8.2%5.5%3.7%0.73%
May 202639.9%32.8%8.3%8%6.6%3.6%0.87%
Jun 202639.1%32.2%10%7.9%6.4%3.5%0.85%
Jul 202639.1%32.2%10%7.9%6.4%3.5%0.85%
Aug 202637.6%31%13.4%7.6%6.2%3.4%0.82%
Sep 202636.2%29.8%16.6%7.3%6%3.3%0.79%

How has the LeaseLoco and Octopus Electric Vehicles comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom car leasing companies in September 2026?

2 changes

  1. In September 2026, Octopus Electric Vehicles gained share of searches among car leasing companies in the United Kingdom, from 13.4% to 16.6%.

  2. In September 2026, LeaseLoco lost share of searches among car leasing companies in the United Kingdom, from 31% to 29.8%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using LeaseLoco’s and Octopus Electric Vehicles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LeaseLoco

2 branded search terms

  • lease loco
  • leaseloco

Octopus Electric Vehicles

2 branded search terms

  • octopus electric vehicles
  • octopus ev

How the Brand Demand Index is measured

Other head-to-heads among car leasing companies

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