Brandwave

LeaseLoco vs Select Car Leasing:Which is more popular?

In September 2026, Select Car Leasing had more branded searches than LeaseLoco among car leasing companies in the United Kingdom. Select Car Leasing had about 110,000 branded searches, while LeaseLoco had 90,500. Select Car Leasing made up 36.2% of all car leasing company searches we track, and LeaseLoco accounted for 29.8%. When we asked ChatGPT and Google AI Overviews about car leasing companies, Select Car Leasing appeared in four of the five answers and LeaseLoco in three. Select Car Leasing was mentioned before LeaseLoco in every answer.

Among car leasing companies in the United Kingdom in September 2026

Who do people search for more?

Select Car Leasing, about 22% more searches than LeaseLoco

Select Car Leasing 110K searchesLeaseLoco 90.5K searches

Who does AI mention more?

Select Car Leasing, mentioned in 4 of 5 answers, LeaseLoco in 3

Select Car Leasing in 4 of 5LeaseLoco in 3 of 5

Who does AI recommend more?

Select Car Leasing, named ahead of LeaseLoco in every answer

Select Car Leasing first in 3LeaseLoco never first

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Top car leasing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Select Car Leasing was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. LeaseLoco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Select Car Leasing was listed before LeaseLoco in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Select Car Leasing1st
  2. LeaseLoco2nd
  3. First Vehicle Leasing3rd
  4. Leasing.com4th
  5. Octopus Electric Vehicles5th
  6. Nationwide Vehicle Contracts5th
  7. Vanarama–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Select Car Leasing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leasing.com4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LeaseLoco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Octopus Electric Vehicles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nationwide Vehicle Contracts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Vehicle Leasing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vanarama0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car leasing companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is LeaseLoco or Select Car Leasing more popular in search?

This chart shows how often people search Google for LeaseLoco and Select Car Leasing by name. Each line represents a brand's share of searches for all seven car leasing companies we track, month by month, from searches in United Kingdom.

LeaseLoco and Select Car Leasing among car leasing companies in the United Kingdom, by month

Share of searches by month for Select Car Leasing, LeaseLoco. The figures are in the table below the chart.

View monthly share of searches table
MonthSelect Car LeasingLeaseLocoOctopus Electric VehiclesLeasing.comNationwide Vehicle ContractsVanaramaFirst Vehicle Leasing
Oct 202540.5%33.3%7.4%6.7%6.7%4.5%1.1%
Nov 202537.2%37.2%7.4%6.1%6.1%5%0.99%
Dec 202540.1%32.8%8.8%6.6%6.6%4.4%0.84%
Jan 202641.2%33.6%6.2%6.8%6.8%4.5%0.89%
Feb 202639.9%32.8%7.3%8.1%6.6%4.4%0.87%
Mar 202640.2%32.7%7.3%8.1%6.6%4.4%0.71%
Apr 202641%33.4%7.5%8.2%5.5%3.7%0.73%
May 202639.9%32.8%8.3%8%6.6%3.6%0.87%
Jun 202639.1%32.2%10%7.9%6.4%3.5%0.85%
Jul 202639.1%32.2%10%7.9%6.4%3.5%0.85%
Aug 202637.6%31%13.4%7.6%6.2%3.4%0.82%
Sep 202636.2%29.8%16.6%7.3%6%3.3%0.79%

How has the LeaseLoco and Select Car Leasing comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom car leasing companies in September 2026?

2 changes

  1. In September 2026, Select Car Leasing lost share of searches among car leasing companies in the United Kingdom, from 37.6% to 36.2%.

  2. In September 2026, LeaseLoco lost share of searches among car leasing companies in the United Kingdom, from 31% to 29.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using LeaseLoco’s and Select Car Leasing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LeaseLoco

2 branded search terms

  • lease loco
  • leaseloco

Select Car Leasing

1 branded search term

  • select car leasing

How the Brand Demand Index is measured

Other head-to-heads among car leasing companies

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