Brandwave

Octopus Electric Vehicles vs Vanarama:Which is more popular?

In September 2026, Octopus Electric Vehicles had more branded searches than Vanarama among car leasing companies in the United Kingdom. Octopus Electric Vehicles had about 50,400 branded searches, while Vanarama had 9,900. Octopus Electric Vehicles made up 16.6% of all car leasing company searches we track, and Vanarama accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about car leasing companies, Octopus Electric Vehicles appeared in two of the five answers and Vanarama in none.

Among car leasing companies in the United Kingdom in September 2026

Who do people search for more?

Octopus Electric Vehicles, about 5 searches for every 1 for Vanarama

Octopus Electric Vehicles 50.4K searchesVanarama 9.9K searches

Who does AI mention more?

Octopus Electric Vehicles, mentioned in 2 of 5 answers, Vanarama in 0

Octopus Electric Vehicles in 2 of 5Vanarama in 0 of 5

Who does AI recommend more?

Octopus Electric Vehicles, the only one of the two named

Octopus Electric Vehicles first in 2Vanarama never named

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Top car leasing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Octopus Electric Vehicles was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vanarama did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Select Car Leasing1st
  2. LeaseLoco2nd
  3. First Vehicle Leasing3rd
  4. Leasing.com4th
  5. Octopus Electric Vehicles5th
  6. Nationwide Vehicle Contracts5th
  7. Vanarama–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Select Car Leasing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leasing.com4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LeaseLoco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Octopus Electric Vehicles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nationwide Vehicle Contracts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Vehicle Leasing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vanarama0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car leasing companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Octopus Electric Vehicles or Vanarama more popular in search?

This chart shows how often people search Google for Octopus Electric Vehicles and Vanarama by name. Each line represents a brand's share of searches for all seven car leasing companies we track, month by month, from searches in United Kingdom.

Octopus Electric Vehicles and Vanarama among car leasing companies in the United Kingdom, by month

Share of searches by month for Octopus Electric Vehicles, Vanarama. The figures are in the table below the chart.

View monthly share of searches table
MonthSelect Car LeasingLeaseLocoOctopus Electric VehiclesLeasing.comNationwide Vehicle ContractsVanaramaFirst Vehicle Leasing
Oct 202540.5%33.3%7.4%6.7%6.7%4.5%1.1%
Nov 202537.2%37.2%7.4%6.1%6.1%5%0.99%
Dec 202540.1%32.8%8.8%6.6%6.6%4.4%0.84%
Jan 202641.2%33.6%6.2%6.8%6.8%4.5%0.89%
Feb 202639.9%32.8%7.3%8.1%6.6%4.4%0.87%
Mar 202640.2%32.7%7.3%8.1%6.6%4.4%0.71%
Apr 202641%33.4%7.5%8.2%5.5%3.7%0.73%
May 202639.9%32.8%8.3%8%6.6%3.6%0.87%
Jun 202639.1%32.2%10%7.9%6.4%3.5%0.85%
Jul 202639.1%32.2%10%7.9%6.4%3.5%0.85%
Aug 202637.6%31%13.4%7.6%6.2%3.4%0.82%
Sep 202636.2%29.8%16.6%7.3%6%3.3%0.79%

How has the Octopus Electric Vehicles and Vanarama comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom car leasing companies in September 2026?

2 changes
  1. In September 2026, Octopus Electric Vehicles gained share of searches among car leasing companies in the United Kingdom, from 13.4% to 16.6%.

  2. Estimated monthly branded searches for Vanarama in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Octopus Electric Vehicles’ and Vanarama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Octopus Electric Vehicles

2 branded search terms

  • octopus electric vehicles
  • octopus ev

Vanarama

1 branded search term

  • vanarama

How the Brand Demand Index is measured

Other head-to-heads among car leasing companies

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