Brandwave

How popular isVanarama?

In September 2026, people searched for Vanarama by name about 9,900 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 3.3% of all United Kingdom car leasing company searches, placing Vanarama sixth out of seven companies. When we asked both ChatGPT and Google AI Overviews about car leasing companies, Vanarama did not appear in any of the answers.

Search and AI answers in September 2026

Vanarama is the sixth most searched of 7 competitors and not listed in any AI answer.

  1. Select Car LeasingShare of searches 36.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. LeaseLocoShare of searches 29.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Octopus Electric VehiclesShare of searches 16.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Leasing.comShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. VanaramaShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top car leasing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vanarama did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Select Car Leasing1st
  2. LeaseLoco2nd
  3. First Vehicle Leasing3rd
  4. Leasing.com4th
  5. Octopus Electric Vehicles5th
  6. Nationwide Vehicle Contracts5th
  7. Vanarama–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Select Car Leasing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leasing.com4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LeaseLoco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Octopus Electric Vehicles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nationwide Vehicle Contracts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Vehicle Leasing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vanarama0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car leasing companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which car leasing companies compete with Vanarama?

Vanarama against car leasing companies in the United Kingdom, by month

Share of searches by month for Select Car Leasing, LeaseLoco, Octopus Electric Vehicles, Leasing.com, Nationwide Vehicle Contracts, Vanarama. The figures are in the table below the chart.

View monthly share of searches table
MonthSelect Car LeasingLeaseLocoOctopus Electric VehiclesLeasing.comNationwide Vehicle ContractsVanaramaFirst Vehicle Leasing
Oct 202540.5%33.3%7.4%6.7%6.7%4.5%1.1%
Nov 202537.2%37.2%7.4%6.1%6.1%5%0.99%
Dec 202540.1%32.8%8.8%6.6%6.6%4.4%0.84%
Jan 202641.2%33.6%6.2%6.8%6.8%4.5%0.89%
Feb 202639.9%32.8%7.3%8.1%6.6%4.4%0.87%
Mar 202640.2%32.7%7.3%8.1%6.6%4.4%0.71%
Apr 202641%33.4%7.5%8.2%5.5%3.7%0.73%
May 202639.9%32.8%8.3%8%6.6%3.6%0.87%
Jun 202639.1%32.2%10%7.9%6.4%3.5%0.85%
Jul 202639.1%32.2%10%7.9%6.4%3.5%0.85%
Aug 202637.6%31%13.4%7.6%6.2%3.4%0.82%
Sep 202636.2%29.8%16.6%7.3%6%3.3%0.79%

  1. 1.Select Car Leasing

    36.2%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.LeaseLoco

    29.8%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Octopus Electric Vehicles

    16.6%

    Held 3rd. 50.4K estimated branded searches, +28.6% vs prior month. Share +3.2 points.

  4. 4.Leasing.com

    7.3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Nationwide Vehicle Contracts

    6%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Vanarama

    3.3%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.First Vehicle Leasing

    0.79%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Vanarama and its closest rivals

Every comparison with Vanarama

6 comparisons

How has branded search demand for Vanarama changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vanarama in the United Kingdom fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Vanarama’s share of searches among car leasing companies in the United Kingdom decreased from 4.5% to 3.3%.
  • Across the 12 months ending September 2026, Vanarama’s share of searches among car leasing companies in the United Kingdom peaked at 5% in November 2025 and was lowest at 3.3% in September 2026.

How did search popularity change for United Kingdom car leasing companies in September 2026?

6 changes

  1. In September 2026, Octopus Electric Vehicles gained share of searches among car leasing companies in the United Kingdom, from 13.4% to 16.6%.

  2. In September 2026, Select Car Leasing lost share of searches among car leasing companies in the United Kingdom, from 37.6% to 36.2%.

  3. In September 2026, LeaseLoco lost share of searches among car leasing companies in the United Kingdom, from 31% to 29.8%.

  4. Estimated monthly branded searches for Leasing.com in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  5. Estimated monthly branded searches for Vanarama in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for First Vehicle Leasing in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are Vanarama’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vanarama’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vanarama

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How the Brand Demand Index is measured

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