LeaseLoco vs Vanarama:Which is more popular?
In September 2026, LeaseLoco had more branded searches than Vanarama among car leasing companies in the United Kingdom. LeaseLoco had about 90,500 branded searches, while Vanarama had 9,900. LeaseLoco made up 29.8% of all car leasing company searches we track, and Vanarama accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about car leasing companies, LeaseLoco appeared in three of the five answers and Vanarama in none.
Who do people search for more?
LeaseLoco, about 9 searches for every 1 for Vanarama
Who does AI mention more?
LeaseLoco, mentioned in 3 of 5 answers, Vanarama in 0
Who does AI recommend more?
LeaseLoco, the only one of the two named
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Top car leasing companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LeaseLoco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Vanarama did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Select Car Leasing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Leasing.com4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- LeaseLoco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Octopus Electric Vehicles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nationwide Vehicle Contracts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
First Vehicle Leasing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vanarama0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car leasing companies
5 answers
Asked ChatGPT
“Which car leasing company should I use in the UK?”
Asked ChatGPT
“What are the best car leasing companies in the UK?”
Asked ChatGPT
“What's the best way to find a cheap car lease in the UK?”
Searched Google, AI Overview
“car leasing”
Searched Google, AI Overview
“best car leasing companies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is LeaseLoco or Vanarama more popular in search?
This chart shows how often people search Google for LeaseLoco and Vanarama by name. Each line represents a brand's share of searches for all seven car leasing companies we track, month by month, from searches in United Kingdom.
Share of searches by month for LeaseLoco, Vanarama. The figures are in the table below the chart.
View monthly share of searches table
| Month | Select Car Leasing | LeaseLoco | Octopus Electric Vehicles | Leasing.com | Nationwide Vehicle Contracts | Vanarama | First Vehicle Leasing |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 33.3% | 7.4% | 6.7% | 6.7% | 4.5% | 1.1% |
| Nov 2025 | 37.2% | 37.2% | 7.4% | 6.1% | 6.1% | 5% | 0.99% |
| Dec 2025 | 40.1% | 32.8% | 8.8% | 6.6% | 6.6% | 4.4% | 0.84% |
| Jan 2026 | 41.2% | 33.6% | 6.2% | 6.8% | 6.8% | 4.5% | 0.89% |
| Feb 2026 | 39.9% | 32.8% | 7.3% | 8.1% | 6.6% | 4.4% | 0.87% |
| Mar 2026 | 40.2% | 32.7% | 7.3% | 8.1% | 6.6% | 4.4% | 0.71% |
| Apr 2026 | 41% | 33.4% | 7.5% | 8.2% | 5.5% | 3.7% | 0.73% |
| May 2026 | 39.9% | 32.8% | 8.3% | 8% | 6.6% | 3.6% | 0.87% |
| Jun 2026 | 39.1% | 32.2% | 10% | 7.9% | 6.4% | 3.5% | 0.85% |
| Jul 2026 | 39.1% | 32.2% | 10% | 7.9% | 6.4% | 3.5% | 0.85% |
| Aug 2026 | 37.6% | 31% | 13.4% | 7.6% | 6.2% | 3.4% | 0.82% |
| Sep 2026 | 36.2% | 29.8% | 16.6% | 7.3% | 6% | 3.3% | 0.79% |
How has the LeaseLoco and Vanarama comparison changed over the last 12 months?
3 findings
- LeaseLoco was ahead of Vanarama in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LeaseLoco’s share of searches among car leasing companies in the United Kingdom moved from 33.3% to 29.8%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Vanarama’s share of searches among car leasing companies in the United Kingdom moved from 4.5% to 3.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for United Kingdom car leasing companies in September 2026?
2 changes
In September 2026, LeaseLoco lost share of searches among car leasing companies in the United Kingdom, from 31% to 29.8%.
Estimated monthly branded searches for Vanarama in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using LeaseLoco’s and Vanarama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among car leasing companies
- Select Car Leasing vs LeaseLoco: compare popularity
- Select Car Leasing vs Octopus Electric Vehicles: compare popularity
- Select Car Leasing vs Leasing.com: compare popularity
- Select Car Leasing vs Nationwide Vehicle Contracts: compare popularity
- LeaseLoco vs Octopus Electric Vehicles: compare popularity
- LeaseLoco vs Leasing.com: compare popularity
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