Brandwave

How popular isNew Look?

In September 2026, people searched for New Look by name about 1.2 million times in the United Kingdom, an 18.7% decrease from the previous year. These searches made up 0.4% of all United Kingdom plus size fashion retailer searches, placing New Look sixth out of six retailers. When we asked both ChatGPT and Google AI Overviews about plus size fashion retailers, New Look appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

New Look is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. JD WilliamsShare of searches 41.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Yours ClothingShare of searches 33.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Simply BeShare of searches 22.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. EvansShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. New LookShare of searches 0.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top plus size fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New Look was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. New Look is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yours Clothing1st
  2. ASOS2nd
  3. Simply Be3rd
  4. Evans4th
  5. New Look5th
  6. JD Williams–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yours Clothing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASOS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evans4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simply Be3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Look3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JD Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plus size fashion retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which plus size fashion retailers compete with New Look?

New Look against plus size fashion retailers in the United Kingdom, by month

Share of searches by month for JD Williams, Yours Clothing, Simply Be, New Look. The figures are in the table below the chart.

View monthly share of searches table
MonthJD WilliamsYours ClothingSimply BeEvansASOSNew Look
Oct 202541.7%27.9%27.9%1.7%0.5%0.41%
Nov 202544.1%29.5%24.2%1.5%0.35%0.35%
Dec 202544.2%29.6%24.2%1.2%0.43%0.43%
Jan 202641.8%28%28%1.4%0.5%0.41%
Feb 202639.2%32%26.2%1.6%0.57%0.47%
Mar 202644%29.5%24.1%1.4%0.53%0.43%
Apr 202643.9%29.4%24%1.8%0.53%0.43%
May 202641.6%27.8%27.8%1.7%0.5%0.5%
Jun 202643.9%29.4%24%1.8%0.53%0.43%
Jul 202641%33.6%22.4%2%0.49%0.49%
Aug 202641.2%33.7%22.5%1.7%0.49%0.4%
Sep 202641.3%33.7%22.5%1.7%0.4%0.4%

  1. 1.JD Williams

    41.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Yours Clothing

    33.7%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Simply Be

    22.5%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Evans

    1.7%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.ASOS

    0.4%

    Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.New Look

    0.4%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

New Look and ASOS sell other things too, so only their searches that name this product count here, like “new look curves”.

Compare popularity between New Look and its closest rivals

Every comparison with New Look

22 comparisons

How has branded search demand for New Look changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for New Look in the United Kingdom fell from 1.5M to 1.2M.
  • Across the 12 months ending September 2026, New Look’s share of searches among plus size fashion retailers in the United Kingdom held steady, from 0.41% to 0.4%.

How did search popularity change for United Kingdom plus size fashion retailers in September 2026?

6 changes

  1. Yours Clothing’s share of searches among plus size fashion retailers in the United Kingdom has gained ground for 3 months in a row, from 29.4% to 33.7% in September 2026.

  2. Estimated monthly branded searches for ASOS in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  3. Estimated monthly branded searches for Simply Be in the United Kingdom fell 33.2% over 12 measured months, from 301K to 201K in September 2026.

  4. Estimated monthly branded searches for Evans in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for JD Williams in the United Kingdom fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  6. Estimated monthly branded searches for New Look in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are New Look’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using New Look’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • new look
  • new look curves

Do you work for New Look? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does New Look compete?

New Look is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Clothing shops7th of 155.3%Show ranking
Online fashion retailers6th of 108.6%Show ranking
Plus size fashion retailers6th of 60.4%Shown above
Creator with pink hair and a pink jacket

Is New Look your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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