Brandwave

ASOS vs New Look:Which is more popular?

In September 2026, ASOS and New Look were level in searches among plus size fashion retailers in the United Kingdom, with an estimated 3.6K branded searches each, at 0.4% of the total each. When we asked ChatGPT and Google AI Overviews about plus size fashion retailers, ASOS appeared in all five answers and New Look in three. ASOS was mentioned before New Look in every answer.

Among plus size fashion retailers in the United Kingdom in September 2026

Who do people search for more?

ASOS and New Look are searched for about as often as each other.

ASOS 3.6K searchesNew Look 3.6K searches

Who does AI mention more?

ASOS, mentioned in every answer we collected

ASOS in 5 of 5New Look in 3 of 5

Who does AI recommend more?

ASOS, named ahead of New Look in every answer

ASOS first in 5New Look never first

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Top plus size fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ASOS appeared in all five answers. New Look was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ASOS was listed before New Look in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yours Clothing1st
  2. ASOS2nd
  3. Simply Be3rd
  4. Evans4th
  5. New Look5th
  6. JD Williams–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yours Clothing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASOS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evans4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simply Be3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Look3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JD Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plus size fashion retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is ASOS or New Look more popular in search?

This chart shows how often people search Google for ASOS and New Look by name. Each line represents a brand's share of searches for all six plus size fashion retailers we track, month by month, from searches in United Kingdom.

ASOS and New Look among plus size fashion retailers in the United Kingdom, by month

Share of searches by month for ASOS, New Look. The figures are in the table below the chart.

View monthly share of searches table
MonthJD WilliamsYours ClothingSimply BeEvansASOSNew Look
Oct 202541.7%27.9%27.9%1.7%0.5%0.41%
Nov 202544.1%29.5%24.2%1.5%0.35%0.35%
Dec 202544.2%29.6%24.2%1.2%0.43%0.43%
Jan 202641.8%28%28%1.4%0.5%0.41%
Feb 202639.2%32%26.2%1.6%0.57%0.47%
Mar 202644%29.5%24.1%1.4%0.53%0.43%
Apr 202643.9%29.4%24%1.8%0.53%0.43%
May 202641.6%27.8%27.8%1.7%0.5%0.5%
Jun 202643.9%29.4%24%1.8%0.53%0.43%
Jul 202641%33.6%22.4%2%0.49%0.49%
Aug 202641.2%33.7%22.5%1.7%0.49%0.4%
Sep 202641.3%33.7%22.5%1.7%0.4%0.4%

ASOS and New Look sell other things too, so only their searches that name this product count here, like “asos curve”.

How has the ASOS and New Look comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom plus size fashion retailers in September 2026?

2 changes

  1. Estimated monthly branded searches for ASOS in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  2. Estimated monthly branded searches for New Look in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ASOS’s and New Look’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASOS

1 branded search term

  • asos curve

New Look

1 branded search term

  • new look curves

How the Brand Demand Index is measured

Other head-to-heads among plus size fashion retailers

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