Plus size fashion retailers in the United Kingdom:Which are most popular?

Name: Plus size fashion retailers in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, JD Williams was the most searched plus size fashion retailer in the United Kingdom, accounting for 41.3% of all searches among the six retailers we track. When we checked with ChatGPT and Google AI Overviews, Yours Clothing and ASOS showed up in every answer. Yours Clothing was recommended most often, coming first in four out of five responses.

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Top plus size fashion retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Yours Clothing and ASOS appeared every time. Yours Clothing was recommended most often, coming first in four out of five answers. ASOS was second, and Simply Be was third. JD Williams, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Yours Clothing	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
ASOS	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Evans	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Simply Be	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
New Look	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
JD Williams	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Yours Clothing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASOS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Evans4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Simply Be3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
New Look3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JD Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plus size fashion retailers

5 answers

Asked ChatGPT
“Where are the best places to buy plus size clothes in the UK?”
1. 1Yours Clothing
2. 2ASOS
3. 3Simply Be
4. 4New Look
5. 5Evans
Asked ChatGPT
“Which UK shops have the best plus size dresses?”
1. 1Yours Clothing
2. 2ASOS
3. 3Simply Be
4. 4Evans
5. 5New Look
Asked ChatGPT
“Where can I find affordable plus size clothing online?”
1. 1Yours Clothing
2. 2ASOS
3. 3Simply Be
4. 4New Look
Searched Google, AI Overview
“plus size clothing”
1. 1ASOS
2. 2Yours Clothing
3. 3Evans
Searched Google, AI Overview
“best plus size clothing uk”
1. 1Yours Clothing
2. 2ASOS
3. 3Evans

Not named in any answer:

JD Williams

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which plus size fashion retailers do people search for most?

This chart shows how often people search Google for each plus size fashion retailer by name. Each line represents a brand's share of searches for all six plus size fashion retailers we track, month by month, from searches in United Kingdom.

Share of searches among plus size fashion retailers in the United Kingdom, by month

Month	JD Williams	Yours Clothing	Simply Be	Evans	ASOS	New Look
Oct 2025	41.7%	27.9%	27.9%	1.7%	0.5%	0.41%
Nov 2025	44.1%	29.5%	24.2%	1.5%	0.35%	0.35%
Dec 2025	44.2%	29.6%	24.2%	1.2%	0.43%	0.43%
Jan 2026	41.8%	28%	28%	1.4%	0.5%	0.41%
Feb 2026	39.2%	32%	26.2%	1.6%	0.57%	0.47%
Mar 2026	44%	29.5%	24.1%	1.4%	0.53%	0.43%
Apr 2026	43.9%	29.4%	24%	1.8%	0.53%	0.43%
May 2026	41.6%	27.8%	27.8%	1.7%	0.5%	0.5%
Jun 2026	43.9%	29.4%	24%	1.8%	0.53%	0.43%
Jul 2026	41%	33.6%	22.4%	2%	0.49%	0.49%
Aug 2026	41.2%	33.7%	22.5%	1.7%	0.49%	0.4%
Sep 2026	41.3%	33.7%	22.5%	1.7%	0.4%	0.4%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	JD Williams	41.3%	368K	0%	0 points
2, held 2nd	Yours Clothing	33.7%	301K	0%	0 points
3, held 3rd	Simply Be	22.5%	201K	0%	0 points
4, held 4th	Evans	1.7%	14.8K	0%	0 points
5, held 5th	ASOS	0.4%	3.6K	-18.2%	-0.1 points
6, held 6th	New Look	0.4%	3.6K	0%	0 points

1.JD Williams
41.3%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.
2.Yours Clothing
33.7%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.
3.Simply Be
22.5%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
4.Evans
1.7%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
5.ASOS
0.4%
Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
6.New Look
0.4%
Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

ASOS and New Look sell other things too, so only their searches that name this product count here, like “asos curve”.

Which brand is most popular in search among plus size fashion retailers in the United Kingdom?

6 brands

In September 2026, JD Williams was the most searched among plus size fashion retailers in the United Kingdom, with an estimated 368K branded searches, 41.3% of all searches for the six we track. Yours Clothing is in 2nd place, 7.5 percentage points behind at 33.7%.

United Kingdom plus size fashion retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
JD Williams	41.7% → 41.3%	44.2%Dec 2025	39.2%Feb 2026	1st
Yours Clothing	27.9% → 33.7%	33.7%Sep 2026	27.8%May 2026	3rd → 2nd
Simply Be	27.9% → 22.5%	28%Jan 2026	22.4%Jul 2026	2nd → 3rd
Evans	1.7%	2%Jul 2026	1.2%Dec 2025	4th
ASOS	0.5% → 0.4%	0.57%Feb 2026	0.35%Nov 2025	5th
New Look	0.41% → 0.4%	0.5%May 2026	0.35%Nov 2025	6th

Each finding as a sentence

Across the 12 months ending September 2026, Yours Clothing’s share of searches among plus size fashion retailers in the United Kingdom increased from 27.9% to 33.7%.
Across the 12 months ending September 2026, Simply Be’s share of searches among plus size fashion retailers in the United Kingdom decreased from 27.9% to 22.5%.
Across the 12 months ending September 2026, JD Williams’ share of searches among plus size fashion retailers in the United Kingdom peaked at 44.2% in December 2025 and was lowest at 39.2% in February 2026.
Across the 12 months ending September 2026, Yours Clothing’s share of searches among plus size fashion retailers in the United Kingdom peaked at 33.7% in September 2026 and was lowest at 27.8% in May 2026.
Across the 12 months ending September 2026, Simply Be’s share of searches among plus size fashion retailers in the United Kingdom peaked at 28% in January 2026 and was lowest at 22.4% in July 2026.
Across the 12 months ending September 2026, Yours Clothing rose from 3rd to 2nd among plus size fashion retailers in the United Kingdom.
Across the 12 months ending September 2026, Simply Be fell from 2nd to 3rd among plus size fashion retailers in the United Kingdom.
Across the 12 months ending September 2026, JD Williams, Evans, ASOS and New Look held steady: their share of searches among plus size fashion retailers in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom plus size fashion retailers in September 2026?

6 changes

Yours Clothing’s share of searches among plus size fashion retailers in the United Kingdom has gained ground for 3 months in a row, from 29.4% to 33.7% in September 2026.
Estimated monthly branded searches for ASOS in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
Estimated monthly branded searches for Simply Be in the United Kingdom fell 33.2% over 12 measured months, from 301K to 201K in September 2026.
Estimated monthly branded searches for Evans in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Estimated monthly branded searches for JD Williams in the United Kingdom fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Estimated monthly branded searches for New Look in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted for plus size fashion retailers?

6 search terms

Each brand's share of searches among plus size fashion retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.