Brandwave

Evans vs New Look:Which is more popular?

In September 2026, Evans had more branded searches than New Look among plus size fashion retailers in the United Kingdom. Evans had about 14,800 branded searches, while New Look had 3,600. Evans made up 1.7% of all plus size fashion retailer searches we track, and New Look accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about plus size fashion retailers, Evans appeared in four of the five answers and New Look in three. Evans was mentioned before New Look in three out of five answers.

Among plus size fashion retailers in the United Kingdom in September 2026

Who do people search for more?

Evans, about 4 searches for every 1 for New Look

Evans 14.8K searchesNew Look 3.6K searches

Who does AI mention more?

Evans, mentioned in 4 of 5 answers, New Look in 3

Evans in 4 of 5New Look in 3 of 5

Who does AI recommend more?

Evans, named ahead of New Look in 3 of 5 answers

Evans first in 3New Look first in 2

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Top plus size fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Evans was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. New Look was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Evans was listed before New Look in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yours Clothing1st
  2. ASOS2nd
  3. Simply Be3rd
  4. Evans4th
  5. New Look5th
  6. JD Williams–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yours Clothing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASOS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evans4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simply Be3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Look3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JD Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plus size fashion retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Evans or New Look more popular in search?

This chart shows how often people search Google for Evans and New Look by name. Each line represents a brand's share of searches for all six plus size fashion retailers we track, month by month, from searches in United Kingdom.

Evans and New Look among plus size fashion retailers in the United Kingdom, by month

Share of searches by month for Evans, New Look. The figures are in the table below the chart.

View monthly share of searches table
MonthJD WilliamsYours ClothingSimply BeEvansASOSNew Look
Oct 202541.7%27.9%27.9%1.7%0.5%0.41%
Nov 202544.1%29.5%24.2%1.5%0.35%0.35%
Dec 202544.2%29.6%24.2%1.2%0.43%0.43%
Jan 202641.8%28%28%1.4%0.5%0.41%
Feb 202639.2%32%26.2%1.6%0.57%0.47%
Mar 202644%29.5%24.1%1.4%0.53%0.43%
Apr 202643.9%29.4%24%1.8%0.53%0.43%
May 202641.6%27.8%27.8%1.7%0.5%0.5%
Jun 202643.9%29.4%24%1.8%0.53%0.43%
Jul 202641%33.6%22.4%2%0.49%0.49%
Aug 202641.2%33.7%22.5%1.7%0.49%0.4%
Sep 202641.3%33.7%22.5%1.7%0.4%0.4%

New Look sells other things too, so only its searches that name this product count here, like “new look curves”.

How has the Evans and New Look comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom plus size fashion retailers in September 2026?

2 changes

  1. Estimated monthly branded searches for Evans in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  2. Estimated monthly branded searches for New Look in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Evans’ and New Look’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Evans

1 branded search term

  • evans clothing

New Look

1 branded search term

  • new look curves

How the Brand Demand Index is measured

Other head-to-heads among plus size fashion retailers

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