JD Williams vs New Look:Which is more popular?
In September 2026, JD Williams had more branded searches than New Look among plus size fashion retailers in the United Kingdom. JD Williams had about 368,000 branded searches, while New Look had 3,600. JD Williams made up 41.3% of all plus size fashion retailer searches we track, and New Look accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about plus size fashion retailers, New Look appeared in three of the five answers and JD Williams in none.
Who do people search for more?
JD Williams, about 102 searches for every 1 for New Look
Who does AI mention more?
New Look, mentioned in 3 of 5 answers, JD Williams in 0
Who does AI recommend more?
New Look, the only one of the two named
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Top plus size fashion retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, New Look was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. JD Williams did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Yours Clothing1st
ASOS2nd
Simply Be3rd
Evans4th- New Look5th
- JD Williams–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yours Clothing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASOS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Evans4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Simply Be3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- New Look3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JD Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plus size fashion retailers
5 answers
Asked ChatGPT
“Where are the best places to buy plus size clothes in the UK?”
Asked ChatGPT
“Which UK shops have the best plus size dresses?”
Asked ChatGPT
“Where can I find affordable plus size clothing online?”
Searched Google, AI Overview
“plus size clothing”
Searched Google, AI Overview
“best plus size clothing uk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is JD Williams or New Look more popular in search?
This chart shows how often people search Google for JD Williams and New Look by name. Each line represents a brand's share of searches for all six plus size fashion retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for JD Williams, New Look. The figures are in the table below the chart.
View monthly share of searches table
| Month | JD Williams | Yours Clothing | Simply Be | Evans | ASOS | New Look |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 27.9% | 27.9% | 1.7% | 0.5% | 0.41% |
| Nov 2025 | 44.1% | 29.5% | 24.2% | 1.5% | 0.35% | 0.35% |
| Dec 2025 | 44.2% | 29.6% | 24.2% | 1.2% | 0.43% | 0.43% |
| Jan 2026 | 41.8% | 28% | 28% | 1.4% | 0.5% | 0.41% |
| Feb 2026 | 39.2% | 32% | 26.2% | 1.6% | 0.57% | 0.47% |
| Mar 2026 | 44% | 29.5% | 24.1% | 1.4% | 0.53% | 0.43% |
| Apr 2026 | 43.9% | 29.4% | 24% | 1.8% | 0.53% | 0.43% |
| May 2026 | 41.6% | 27.8% | 27.8% | 1.7% | 0.5% | 0.5% |
| Jun 2026 | 43.9% | 29.4% | 24% | 1.8% | 0.53% | 0.43% |
| Jul 2026 | 41% | 33.6% | 22.4% | 2% | 0.49% | 0.49% |
| Aug 2026 | 41.2% | 33.7% | 22.5% | 1.7% | 0.49% | 0.4% |
| Sep 2026 | 41.3% | 33.7% | 22.5% | 1.7% | 0.4% | 0.4% |
New Look sells other things too, so only its searches that name this product count here, like “new look curves”.
How has the JD Williams and New Look comparison changed over the last 12 months?
3 findings
- JD Williams was ahead of New Look in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JD Williams’ share of searches among plus size fashion retailers in the United Kingdom moved from 41.7% to 41.3%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, New Look’s share of searches among plus size fashion retailers in the United Kingdom moved from 0.41% to 0.4%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for United Kingdom plus size fashion retailers in September 2026?
2 changes
Estimated monthly branded searches for JD Williams in the United Kingdom fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Estimated monthly branded searches for New Look in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using JD Williams’ and New Look’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JD Williams
1 branded search term
- jd williams
New Look
1 branded search term
- new look curves
Other head-to-heads among plus size fashion retailers
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