Brandwave

New Look vs Simply Be:Which is more popular?

In September 2026, Simply Be had more branded searches than New Look among plus size fashion retailers in the United Kingdom. Simply Be had about 201,000 branded searches, while New Look had 3,600. Simply Be made up 22.5% of all plus size fashion retailer searches we track, and New Look accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about plus size fashion retailers, New Look and Simply Be each appeared in three of the five answers. Simply Be was mentioned before New Look in every answer that named either.

Among plus size fashion retailers in the United Kingdom in September 2026

Who do people search for more?

Simply Be, about 56 searches for every 1 for New Look

Simply Be 201K searchesNew Look 3.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

New Look in 3 of 5Simply Be in 3 of 5

Who does AI recommend more?

Simply Be, named ahead of New Look in 3 of 3 answers

Simply Be first in 3New Look never first

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Top plus size fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New Look and Simply Be were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Simply Be was listed before New Look in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yours Clothing1st
  2. ASOS2nd
  3. Simply Be3rd
  4. Evans4th
  5. New Look5th
  6. JD Williams–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yours Clothing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASOS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evans4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simply Be3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Look3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JD Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plus size fashion retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is New Look or Simply Be more popular in search?

This chart shows how often people search Google for New Look and Simply Be by name. Each line represents a brand's share of searches for all six plus size fashion retailers we track, month by month, from searches in United Kingdom.

New Look and Simply Be among plus size fashion retailers in the United Kingdom, by month

Share of searches by month for Simply Be, New Look. The figures are in the table below the chart.

View monthly share of searches table
MonthJD WilliamsYours ClothingSimply BeEvansASOSNew Look
Oct 202541.7%27.9%27.9%1.7%0.5%0.41%
Nov 202544.1%29.5%24.2%1.5%0.35%0.35%
Dec 202544.2%29.6%24.2%1.2%0.43%0.43%
Jan 202641.8%28%28%1.4%0.5%0.41%
Feb 202639.2%32%26.2%1.6%0.57%0.47%
Mar 202644%29.5%24.1%1.4%0.53%0.43%
Apr 202643.9%29.4%24%1.8%0.53%0.43%
May 202641.6%27.8%27.8%1.7%0.5%0.5%
Jun 202643.9%29.4%24%1.8%0.53%0.43%
Jul 202641%33.6%22.4%2%0.49%0.49%
Aug 202641.2%33.7%22.5%1.7%0.49%0.4%
Sep 202641.3%33.7%22.5%1.7%0.4%0.4%

New Look sells other things too, so only its searches that name this product count here, like “new look curves”.

How has the New Look and Simply Be comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom plus size fashion retailers in September 2026?

2 changes

  1. Estimated monthly branded searches for Simply Be in the United Kingdom fell 33.2% over 12 measured months, from 301K to 201K in September 2026.

  2. Estimated monthly branded searches for New Look in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using New Look’s and Simply Be’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

New Look

1 branded search term

  • new look curves

Simply Be

1 branded search term

  • simply be

How the Brand Demand Index is measured

Other head-to-heads among plus size fashion retailers

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