Brandwave

How popular isCarrera?

In September 2026, people searched for Carrera by name about 57,600 times in the United Kingdom, a 25.5% increase from the previous year. These searches made up 23.3% of all United Kingdom e-bike brand searches, placing Carrera second out of eight brands. When we asked both ChatGPT and Google AI Overviews about e-bike brands, Carrera appeared in two of the four answers and was the most recommended of the eight.

Search and AI answers in September 2026

Carrera is the second most searched of 8 competitors and the most recommended in AI answers.

  1. CubeShare of searches 28.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. CarreraShare of searches 23.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. ENGWEShare of searches 15.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  4. FiidoShare of searches 10.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  5. BromptonShare of searches 6.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

+3 more

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Top e-bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Carrera was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Carrera is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carrera1st
  2. Fiido2nd
  3. ENGWE3rd
  4. Brompton4th
  5. Cube–
  6. Raleigh–
  7. Volt–
  8. Ribble–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brompton3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Carrera2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiido2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ENGWE1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cube0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raleigh0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Volt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ribble0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about e-bike brands

4 answers

  • Asked ChatGPT

    “What's the best electric bike in the UK?”

    1. 1Carrera
    2. 2Brompton

  • Asked ChatGPT

    “Which e-bike is best for commuting?”

    1. 1Carrera
    2. 2Fiido

  • Asked ChatGPT

    “What's a good folding electric bike?”

    1. 1ENGWE
    2. 2Fiido
    3. 3Brompton

  • Searched Google, AI Overview

    “electric bike”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best electric bike”

    1. 1Brompton

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which e-bike brands compete with Carrera?

Carrera against e-bike brands in the United Kingdom, by month

Share of searches by month for Cube, Carrera, ENGWE, Fiido, Brompton, Raleigh, Volt, Ribble. The figures are in the table below the chart.

View monthly share of searches table
MonthCubeCarreraENGWEFiidoBromptonRaleighVoltRibble
Oct 202527.9%18.6%12.4%12.4%12.4%8.3%4.5%3.4%
Nov 202527.6%18.4%15.1%15.1%8%8%4.2%3.7%
Dec 202531%20.7%13.6%13.6%6.1%7.5%4.1%3.4%
Jan 202629%19.3%15.8%12.7%7%8.3%3.9%3.9%
Feb 202630.7%16.8%16.8%13.5%6.1%7.4%4.7%4.1%
Mar 202628.9%19.3%15.8%12.9%7%8.5%3.8%3.8%
Apr 202627%18%18%14.7%6.5%7.9%3.5%4.4%
May 202629.7%19.9%16.2%13.3%5.9%7.1%3.9%3.9%
Jun 202626.3%21.5%17.5%14.3%5%7.7%4.2%3.4%
Jul 202630.9%20.7%16.8%11.2%4.8%7.4%4.1%4.1%
Aug 202630.3%20.3%16.5%11%6%7.2%4.8%4%
Sep 202628.5%23.3%15.6%10.4%6.9%6.9%4.6%3.7%

  1. 1.Cube

    28.5%

    Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  2. 2.Carrera

    23.3%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +3.1 points.

  3. 3.ENGWE

    15.6%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  4. 4.Fiido

    10.4%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  5. 5.Brompton

    6.9%

    Moved from 6th to 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.9 points.

  6. 6.Raleigh

    6.9%

    Moved from 5th to 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.

  7. 7.Volt

    4.6%

    Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  8. 8.Ribble

    3.7%

    Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.3 points.

Brompton and Ribble sell other things too, so only their searches that name this product count here, like “brompton electric”.

Compare popularity between Carrera and its closest rivals

Every comparison with Carrera

16 comparisons

How has branded search demand for Carrera changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Carrera in the United Kingdom rose from 45.9K to 57.6K.
  • Across the 12 months ending September 2026, Carrera’s share of searches among e-bike brands in the United Kingdom increased from 18.6% to 23.3%.
  • Across the 12 months ending September 2026, Carrera’s share of searches among e-bike brands in the United Kingdom peaked at 23.3% in September 2026 and was lowest at 16.8% in February 2026.

How did search popularity change for United Kingdom e-bike brands in September 2026?

6 changes

  1. In September 2026, Brompton overtook Raleigh to rank 5th among e-bike brands in the United Kingdom, with 6.9% of the searches.

  2. In September 2026, Carrera gained share of searches among e-bike brands in the United Kingdom, from 20.3% to 23.3%.

  3. In September 2026, Cube lost share of searches among e-bike brands in the United Kingdom, from 30.3% to 28.5%.

  4. In September 2026, ENGWE lost share of searches among e-bike brands in the United Kingdom, from 16.5% to 15.6%.

  5. In September 2026, Fiido lost share of searches among e-bike brands in the United Kingdom, from 11% to 10.4%.

  6. Raleigh’s share of searches among e-bike brands in the United Kingdom has lost ground for 3 months in a row, from 7.7% to 6.9% in September 2026.

How are Carrera’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carrera’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • carrera bike
  • carrera e bike

How the Brand Demand Index is measured

Who owns Carrera?

Carrera is owned by Halfords. Brandwave also tracks Halfords, Boardman and Cycle2work, owned by the same company, in the United Kingdom.

Do you work for Carrera? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Carrera compete?

Carrera is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bike brands1st of 1419.8%Show ranking
E-bike brands2nd of 823.3%Shown above
Creator with pink hair and a pink jacket

Is Carrera your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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