Brandwave

Carrera vs ENGWE:Which is more popular?

In September 2026, Carrera had more branded searches than ENGWE among e-bike brands in the United Kingdom. Carrera had about 8,100 branded searches, while ENGWE had 5,400. Carrera made up 23.3% of all e-bike brand searches we track, and ENGWE accounted for 15.6%. When we asked ChatGPT and Google AI Overviews about e-bike brands, Carrera appeared in two of the four answers and ENGWE in one. Carrera was mentioned before ENGWE in two out of three answers.

Among e-bike brands in the United Kingdom in September 2026

Who do people search for more?

Carrera, about 50% more searches than ENGWE

Carrera 8.1K searchesENGWE 5.4K searches

Who does AI mention more?

Carrera, mentioned in 2 of 4 answers, ENGWE in 1

Carrera in 2 of 4ENGWE in 1 of 4

Who does AI recommend more?

Carrera, named ahead of ENGWE in 2 of 3 answers

Carrera first in 2ENGWE first in 1

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Top e-bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Carrera was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ENGWE was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Carrera was listed before ENGWE in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carrera1st
  2. Fiido2nd
  3. ENGWE3rd
  4. Brompton4th
  5. Cube–
  6. Raleigh–
  7. Volt–
  8. Ribble–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brompton3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Carrera2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiido2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ENGWE1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cube0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raleigh0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Volt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ribble0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about e-bike brands

4 answers
  • Asked ChatGPT

    “What's the best electric bike in the UK?”

    1. 1Carrera
    2. 2Brompton
  • Asked ChatGPT

    “Which e-bike is best for commuting?”

    1. 1Carrera
    2. 2Fiido
  • Asked ChatGPT

    “What's a good folding electric bike?”

    1. 1ENGWE
    2. 2Fiido
    3. 3Brompton
  • Searched Google, AI Overview

    “electric bike”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best electric bike”

    1. 1Brompton

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Carrera or ENGWE more popular in search?

This chart shows how often people search Google for Carrera and ENGWE by name. Each line represents a brand's share of searches for all eight e-bike brands we track, month by month, from searches in United Kingdom.

Carrera and ENGWE among e-bike brands in the United Kingdom, by month

Share of searches by month for Carrera, ENGWE. The figures are in the table below the chart.

View monthly share of searches table
MonthCubeCarreraENGWEFiidoBromptonRaleighVoltRibble
Oct 202527.9%18.6%12.4%12.4%12.4%8.3%4.5%3.4%
Nov 202527.6%18.4%15.1%15.1%8%8%4.2%3.7%
Dec 202531%20.7%13.6%13.6%6.1%7.5%4.1%3.4%
Jan 202629%19.3%15.8%12.7%7%8.3%3.9%3.9%
Feb 202630.7%16.8%16.8%13.5%6.1%7.4%4.7%4.1%
Mar 202628.9%19.3%15.8%12.9%7%8.5%3.8%3.8%
Apr 202627%18%18%14.7%6.5%7.9%3.5%4.4%
May 202629.7%19.9%16.2%13.3%5.9%7.1%3.9%3.9%
Jun 202626.3%21.5%17.5%14.3%5%7.7%4.2%3.4%
Jul 202630.9%20.7%16.8%11.2%4.8%7.4%4.1%4.1%
Aug 202630.3%20.3%16.5%11%6%7.2%4.8%4%
Sep 202628.5%23.3%15.6%10.4%6.9%6.9%4.6%3.7%

How has the Carrera and ENGWE comparison changed over the last 12 months?

3 findings
  • Carrera was ahead of ENGWE in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Carrera’s share of searches among e-bike brands in the United Kingdom moved from 18.6% to 23.3%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
  • Across the 12 months ending September 2026, ENGWE’s share of searches among e-bike brands in the United Kingdom moved from 12.4% to 15.6%, and its estimated monthly branded searches moved from 3.6K to 5.4K.

How did search popularity change for United Kingdom e-bike brands in September 2026?

2 changes
  1. In September 2026, Carrera gained share of searches among e-bike brands in the United Kingdom, from 20.3% to 23.3%.

  2. In September 2026, ENGWE lost share of searches among e-bike brands in the United Kingdom, from 16.5% to 15.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carrera’s and ENGWE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carrera

1 branded search term

  • carrera e bike

ENGWE

1 branded search term

  • engwe

How the Brand Demand Index is measured

Other head-to-heads among e-bike brands

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