E-bike brands in the United Kingdom:Which are most popular?

Name: E-bike brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Cube was the most searched e-bike brand in the United Kingdom, accounting for 28.5% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Brompton was mentioned most often, in three of the four answers. Carrera was recommended most often, coming first in two out of three responses that gave a list.

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Top e-bike brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Brompton was mentioned most often, in three of the four answers. Carrera was recommended most often, coming first in two out of three answers that gave a list. Fiido was second, and ENGWE was third. Cube, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Carrera1st
Fiido2nd
ENGWE3rd
Brompton4th
Cube–
Raleigh–
Volt–
Ribble–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Brompton	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Carrera	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Fiido	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
ENGWE	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Cube	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Raleigh	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Volt	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Ribble	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Brompton3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Carrera2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fiido2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ENGWE1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cube0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Raleigh0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Volt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ribble0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about e-bike brands

4 answers

Asked ChatGPT
“What's the best electric bike in the UK?”
1. 1Carrera
2. 2Brompton
Asked ChatGPT
“Which e-bike is best for commuting?”
1. 1Carrera
2. 2Fiido
Asked ChatGPT
“What's a good folding electric bike?”
1. 1ENGWE
2. 2Fiido
3. 3Brompton
Searched Google, AI Overview
“electric bike”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best electric bike”
1. 1Brompton

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which e-bike brands do people search for most?

This chart shows how often people search Google for each e-bike brand by name. Each line represents a brand's share of searches for all eight e-bike brands we track, month by month, from searches in United Kingdom.

Share of searches among e-bike brands in the United Kingdom, by month

Month	Cube	Carrera	ENGWE	Fiido	Brompton	Raleigh	Volt	Ribble
Oct 2025	27.9%	18.6%	12.4%	12.4%	12.4%	8.3%	4.5%	3.4%
Nov 2025	27.6%	18.4%	15.1%	15.1%	8%	8%	4.2%	3.7%
Dec 2025	31%	20.7%	13.6%	13.6%	6.1%	7.5%	4.1%	3.4%
Jan 2026	29%	19.3%	15.8%	12.7%	7%	8.3%	3.9%	3.9%
Feb 2026	30.7%	16.8%	16.8%	13.5%	6.1%	7.4%	4.7%	4.1%
Mar 2026	28.9%	19.3%	15.8%	12.9%	7%	8.5%	3.8%	3.8%
Apr 2026	27%	18%	18%	14.7%	6.5%	7.9%	3.5%	4.4%
May 2026	29.7%	19.9%	16.2%	13.3%	5.9%	7.1%	3.9%	3.9%
Jun 2026	26.3%	21.5%	17.5%	14.3%	5%	7.7%	4.2%	3.4%
Jul 2026	30.9%	20.7%	16.8%	11.2%	4.8%	7.4%	4.1%	4.1%
Aug 2026	30.3%	20.3%	16.5%	11%	6%	7.2%	4.8%	4%
Sep 2026	28.5%	23.3%	15.6%	10.4%	6.9%	6.9%	4.6%	3.7%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Cube	28.5%	9.9K	-18.2%	-1.7 points
2, held 2nd	Carrera Halfords	23.3%	8.1K	0%	+3.1 points
3, held 3rd	ENGWE	15.6%	5.4K	-18.2%	-0.9 points
4, held 4th	Fiido	10.4%	3.6K	-18.2%	-0.6 points
5, moved from 6th to 5th	Brompton	6.9%	2.4K	0%	+0.9 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Raleigh	6.9%	2.4K	-17.2%	-0.3 pointsmoved from 5th to 6th
7, held 7th	Volt	4.6%	1.6K	-15.8%	-0.1 points
8, held 8th	Ribble	3.7%	1.3K	-18.8%	-0.3 points

1.Cube
28.5%
Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
2.Carrera
23.3%
Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +3.1 points.
3.ENGWE
15.6%
Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
4.Fiido
10.4%
Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
5.Brompton
6.9%
Moved from 6th to 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.9 points.
6.Raleigh
6.9%
Moved from 5th to 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.
7.Volt
4.6%
Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
8.Ribble
3.7%
Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.3 points.

Brompton and Ribble sell other things too, so only their searches that name this product count here, like “brompton electric”.

Which brand is most popular in search among e-bike brands in the United Kingdom?

8 brands

In September 2026, Cube was the most searched among e-bike brands in the United Kingdom, with an estimated 9.9K branded searches, 28.5% of all searches for the eight we track. Carrera is in 2nd place, 5.2 percentage points behind at 23.3%.

United Kingdom e-bike brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Cube	27.9% → 28.5%	31%Dec 2025	26.3%Jun 2026	1st
Carrera	18.6% → 23.3%	23.3%Sep 2026	16.8%Feb 2026	2nd
ENGWE	12.4% → 15.6%	18%Apr 2026	12.4%Oct 2025	4th → 3rd
Fiido	12.4% → 10.4%	15.1%Nov 2025	10.4%Sep 2026	5th → 4th
Brompton	12.4% → 6.9%	12.4%Oct 2025	4.8%Jul 2026	3rd → 5th
Raleigh	8.3% → 6.9%	8.5%Mar 2026	6.9%Sep 2026	6th
Volt	4.5% → 4.6%	4.8%Aug 2026	3.5%Apr 2026	7th
Ribble	3.4% → 3.7%	4.4%Apr 2026	3.4%Dec 2025	8th

Each finding as a sentence

Across the 12 months ending September 2026, Cube’s share of searches among e-bike brands in the United Kingdom increased from 27.9% to 28.5%.
Across the 12 months ending September 2026, Carrera’s share of searches among e-bike brands in the United Kingdom increased from 18.6% to 23.3%.
Across the 12 months ending September 2026, ENGWE’s share of searches among e-bike brands in the United Kingdom increased from 12.4% to 15.6%.
Across the 12 months ending September 2026, Fiido’s share of searches among e-bike brands in the United Kingdom decreased from 12.4% to 10.4%.
Across the 12 months ending September 2026, Brompton’s share of searches among e-bike brands in the United Kingdom decreased from 12.4% to 6.9%.
Across the 12 months ending September 2026, Raleigh’s share of searches among e-bike brands in the United Kingdom decreased from 8.3% to 6.9%.
Across the 12 months ending September 2026, Cube’s share of searches among e-bike brands in the United Kingdom peaked at 31% in December 2025 and was lowest at 26.3% in June 2026.
Across the 12 months ending September 2026, Carrera’s share of searches among e-bike brands in the United Kingdom peaked at 23.3% in September 2026 and was lowest at 16.8% in February 2026.
Across the 12 months ending September 2026, ENGWE’s share of searches among e-bike brands in the United Kingdom peaked at 18% in April 2026 and was lowest at 12.4% in October 2025.
Across the 12 months ending September 2026, Fiido’s share of searches among e-bike brands in the United Kingdom peaked at 15.1% in November 2025 and was lowest at 10.4% in September 2026.
Across the 12 months ending September 2026, Brompton’s share of searches among e-bike brands in the United Kingdom peaked at 12.4% in October 2025 and was lowest at 4.8% in July 2026.
Across the 12 months ending September 2026, Raleigh’s share of searches among e-bike brands in the United Kingdom peaked at 8.5% in March 2026 and was lowest at 6.9% in September 2026.
Across the 12 months ending September 2026, Volt’s share of searches among e-bike brands in the United Kingdom peaked at 4.8% in August 2026 and was lowest at 3.5% in April 2026.
Across the 12 months ending September 2026, ENGWE rose from 4th to 3rd among e-bike brands in the United Kingdom.
Across the 12 months ending September 2026, Fiido rose from 5th to 4th among e-bike brands in the United Kingdom.
Across the 12 months ending September 2026, Brompton fell from 3rd to 5th among e-bike brands in the United Kingdom.
Across the 12 months ending September 2026, Volt and Ribble held steady: their share of searches among e-bike brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom e-bike brands in September 2026?

8 changes

In September 2026, Brompton overtook Raleigh to rank 5th among e-bike brands in the United Kingdom, with 6.9% of the searches.
In September 2026, Carrera gained share of searches among e-bike brands in the United Kingdom, from 20.3% to 23.3%.
In September 2026, Cube lost share of searches among e-bike brands in the United Kingdom, from 30.3% to 28.5%.
In September 2026, ENGWE lost share of searches among e-bike brands in the United Kingdom, from 16.5% to 15.6%.
In September 2026, Fiido lost share of searches among e-bike brands in the United Kingdom, from 11% to 10.4%.
Raleigh’s share of searches among e-bike brands in the United Kingdom has lost ground for 3 months in a row, from 7.7% to 6.9% in September 2026.
Estimated monthly branded searches for Ribble in the United Kingdom rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for Volt in the United Kingdom rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

How are branded searches counted for e-bike brands?

8 search terms

Each brand's share of searches among e-bike brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.