Brandwave

How popular isCube?

In September 2026, people searched for Cube by name about 28,000 times in the United Kingdom, a 22.3% increase from the previous year. These searches made up 28.5% of all United Kingdom e-bike brand searches, placing Cube first out of eight brands. When we asked both ChatGPT and Google AI Overviews about e-bike brands, Cube did not appear in any of the answers.

Search and AI answers in September 2026

Cube is the most searched of 8 competitors and not listed in any AI answer.

  1. CubeShare of searches 28.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. CarreraShare of searches 23.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. ENGWEShare of searches 15.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  4. FiidoShare of searches 10.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  5. BromptonShare of searches 6.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

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Top e-bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cube did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carrera1st
  2. Fiido2nd
  3. ENGWE3rd
  4. Brompton4th
  5. Cube–
  6. Raleigh–
  7. Volt–
  8. Ribble–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brompton3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Carrera2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiido2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ENGWE1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cube0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raleigh0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Volt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ribble0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about e-bike brands

4 answers

  • Asked ChatGPT

    “What's the best electric bike in the UK?”

    1. 1Carrera
    2. 2Brompton

  • Asked ChatGPT

    “Which e-bike is best for commuting?”

    1. 1Carrera
    2. 2Fiido

  • Asked ChatGPT

    “What's a good folding electric bike?”

    1. 1ENGWE
    2. 2Fiido
    3. 3Brompton

  • Searched Google, AI Overview

    “electric bike”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best electric bike”

    1. 1Brompton

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which e-bike brands compete with Cube?

Cube against e-bike brands in the United Kingdom, by month

Share of searches by month for Cube, Carrera, ENGWE, Fiido, Brompton, Raleigh, Volt, Ribble. The figures are in the table below the chart.

View monthly share of searches table
MonthCubeCarreraENGWEFiidoBromptonRaleighVoltRibble
Oct 202527.9%18.6%12.4%12.4%12.4%8.3%4.5%3.4%
Nov 202527.6%18.4%15.1%15.1%8%8%4.2%3.7%
Dec 202531%20.7%13.6%13.6%6.1%7.5%4.1%3.4%
Jan 202629%19.3%15.8%12.7%7%8.3%3.9%3.9%
Feb 202630.7%16.8%16.8%13.5%6.1%7.4%4.7%4.1%
Mar 202628.9%19.3%15.8%12.9%7%8.5%3.8%3.8%
Apr 202627%18%18%14.7%6.5%7.9%3.5%4.4%
May 202629.7%19.9%16.2%13.3%5.9%7.1%3.9%3.9%
Jun 202626.3%21.5%17.5%14.3%5%7.7%4.2%3.4%
Jul 202630.9%20.7%16.8%11.2%4.8%7.4%4.1%4.1%
Aug 202630.3%20.3%16.5%11%6%7.2%4.8%4%
Sep 202628.5%23.3%15.6%10.4%6.9%6.9%4.6%3.7%

  1. 1.Cube

    28.5%

    Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  2. 2.Carrera

    23.3%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +3.1 points.

  3. 3.ENGWE

    15.6%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  4. 4.Fiido

    10.4%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  5. 5.Brompton

    6.9%

    Moved from 6th to 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.9 points.

  6. 6.Raleigh

    6.9%

    Moved from 5th to 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.

  7. 7.Volt

    4.6%

    Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  8. 8.Ribble

    3.7%

    Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.3 points.

Brompton and Ribble sell other things too, so only their searches that name this product count here, like “brompton electric”.

Compare popularity between Cube and its closest rivals

Every comparison with Cube

16 comparisons

How has branded search demand for Cube changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cube in the United Kingdom rose from 22.9K to 28K.
  • Across the 12 months ending September 2026, Cube’s share of searches among e-bike brands in the United Kingdom increased from 27.9% to 28.5%.
  • Across the 12 months ending September 2026, Cube’s share of searches among e-bike brands in the United Kingdom peaked at 31% in December 2025 and was lowest at 26.3% in June 2026.

How did search popularity change for United Kingdom e-bike brands in September 2026?

6 changes

  1. In September 2026, Brompton overtook Raleigh to rank 5th among e-bike brands in the United Kingdom, with 6.9% of the searches.

  2. In September 2026, Carrera gained share of searches among e-bike brands in the United Kingdom, from 20.3% to 23.3%.

  3. In September 2026, Cube lost share of searches among e-bike brands in the United Kingdom, from 30.3% to 28.5%.

  4. In September 2026, ENGWE lost share of searches among e-bike brands in the United Kingdom, from 16.5% to 15.6%.

  5. In September 2026, Fiido lost share of searches among e-bike brands in the United Kingdom, from 11% to 10.4%.

  6. Raleigh’s share of searches among e-bike brands in the United Kingdom has lost ground for 3 months in a row, from 7.7% to 6.9% in September 2026.

How are Cube’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cube’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cube bikes
  • cube e bike

Do you work for Cube? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Cube compete?

Cube is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bike brands6th of 147.2%Show ranking
E-bike brands1st of 828.5%Shown above
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Is Cube your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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