Bike brands in the United Kingdom:Which are most popular?

Name: Bike brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Carrera was the most searched bike brand in the United Kingdom, accounting for 19.8% of all searches among the 14 brands we track. When we checked with ChatGPT and Google AI Overviews, Trek and Boardman were mentioned most often, in three of the four answers. Giant was recommended most often, coming first in two out of three responses that gave a list.

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Top bike brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Trek and Boardman were mentioned most often, in three of the four answers. Giant was recommended most often, coming first in two out of three answers that gave a list. Boardman was second, and Trek was third. Carrera, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Trek	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Boardman	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Specialized	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Giant	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Brompton	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Carrera	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Canyon	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Cube	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Pinarello	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Cannondale	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Orbea	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Raleigh	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Ribble	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Vitus	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Trek3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Boardman3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Specialized2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Giant2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brompton1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Canyon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cube0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pinarello0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cannondale0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Orbea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Raleigh0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ribble0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vitus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bike brands

4 answers

Asked ChatGPT
“What's the best road bike brand for a beginner?”
1. 1Giant
2. 2Trek
3. 3Specialized
4. 4Boardman
Asked ChatGPT
“Which bike brand gives the best value in the UK?”
1. 1Giant
2. 2Boardman
3. 3Trek
Asked ChatGPT
“What's the best folding bike for commuting?”
1. 1Brompton
Searched Google, AI Overview
“bikes”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“road bikes”
1. 1Boardman
2. 2Trek
3. 3Specialized

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which bike brands do people search for most?

This chart shows how often people search Google for each bike brand by name. Each line represents a brand's share of searches for all 14 bike brands we track, month by month, from searches in United Kingdom.

Share of searches among bike brands in the United Kingdom, by month

Month	Carrera	Canyon	Trek	Brompton	Specialized	Cube	Giant	Boardman	Pinarello	Cannondale	Orbea	Raleigh	Ribble	Vitus
Oct 2025	18.2%	14.8%	12.2%	12.2%	8.1%	6.6%	6.6%	3.6%	3.5%	3.6%	3%	3.6%	2%	2%
Nov 2025	19.8%	13.2%	13.2%	10.8%	8.8%	5.9%	7.2%	4%	4.1%	3.2%	2.6%	3.2%	2.1%	1.8%
Dec 2025	17.1%	14%	11.4%	11.4%	9.4%	6.3%	7.7%	4.2%	4%	3.4%	2.8%	4.2%	2.3%	1.8%
Jan 2026	13.5%	16.5%	11%	13.5%	9%	6%	7.4%	4%	4.4%	4%	3.3%	3.3%	2.7%	1.5%
Feb 2026	14.3%	14.3%	11.7%	11.7%	9.5%	6.4%	7.8%	4.3%	5%	4.3%	3.5%	3.5%	2.3%	1.5%
Mar 2026	15.2%	12.5%	12.5%	10.2%	10.2%	6.8%	8.3%	4.5%	4.4%	4.5%	3%	3.7%	2.5%	1.7%
Apr 2026	15.8%	12.9%	12.9%	8.7%	10.6%	7.1%	8.7%	4.7%	4%	3.9%	3.2%	3.2%	2.6%	1.7%
May 2026	17.2%	14.1%	14.1%	9.4%	9.4%	6.3%	7.7%	4.2%	4.1%	3.4%	2.8%	3.4%	2.3%	1.5%
Jun 2026	16.6%	16.6%	13.6%	9.1%	7.4%	6.1%	7.4%	4.1%	4.2%	4.1%	3.3%	3.3%	2.7%	1.5%
Jul 2026	19.2%	12.9%	12.9%	8.6%	7%	7%	8.6%	4.7%	4.9%	3.1%	3.1%	3.8%	2.6%	1.4%
Aug 2026	14.1%	11.5%	11.5%	7.7%	7.7%	7.7%	7.7%	4.2%	3.6%	2.8%	2.8%	14.1%	2.8%	1.5%
Sep 2026	19.8%	13.2%	13.2%	8.9%	8.9%	7.2%	7.2%	4%	3.8%	3.2%	3.2%	3.2%	2.6%	1.4%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Carrera Halfords	19.8%	49.5K	+22.2%	+5.7 points
2, moved from 3rd to 2nd	Canyon	13.2%	33.1K	0%	+1.7 pointsmoved from 3rd to 2nd
3, moved from 4th to 3rd	Trek	13.2%	33.1K	0%	+1.7 pointsmoved from 4th to 3rd
4, moved from 5th to 4th	Brompton	8.9%	22.2K	0%	+1.1 pointsmoved from 5th to 4th
5, moved from 8th to 5th	Specialized	8.9%	22.2K	0%	+1.1 pointsmoved from 8th to 5th
6, held 6th	Cube	7.2%	18.1K	-18.5%	-0.5 points
7, held 7th	Giant	7.2%	18.1K	-18.5%	-0.5 points
8, moved from 9th to 8th	Boardman Halfords	4%	9.9K	-18.2%	-0.3 pointsmoved from 9th to 8th
9, moved from 10th to 9th	Pinarello	3.8%	9.5K	-6.9%	+0.2 pointsmoved from 10th to 9th
10, moved from 11th to 10th	Cannondale	3.2%	8.1K	0%	+0.4 pointsmoved from 11th to 10th
11, moved from 12th to 11th	Orbea	3.2%	8.1K	0%	+0.4 pointsmoved from 12th to 11th
12, moved from 2nd to 12th	Raleigh	3.2%	8.1K	-80%	-10.9 pointsmoved from 2nd to 12th
13, held 13th	Ribble	2.6%	6.6K	-18.5%	-0.2 points
14, held 14th	Vitus	1.4%	3.6K	-18.2%	-0.1 points

1.Carrera
19.8%
Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +5.7 points.
2.Canyon
13.2%
Moved from 3rd to 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.Trek
13.2%
Moved from 4th to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +1.7 points.
4.Brompton
8.9%
Moved from 5th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1.1 points.
5.Specialized
8.9%
Moved from 8th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share +1.1 points.
6.Cube
7.2%
Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
7.Giant
7.2%
Held 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
8.Boardman
4%
Moved from 9th to 8th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
9.Pinarello
3.8%
Moved from 10th to 9th. 9.5K estimated branded searches, -6.9% vs prior month. Share +0.2 points.
10.Cannondale
3.2%
Moved from 11th to 10th. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
11.Orbea
3.2%
Moved from 12th to 11th. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
12.Raleigh
3.2%
Moved from 2nd to 12th. 8.1K estimated branded searches, -80% vs prior month. Share -10.9 points.
13.Ribble
2.6%
Held 13th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
14.Vitus
1.4%
Held 14th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Ribble sells other things too, so only its searches that name this product count here, like “ribble bikes”.

Which brand is most popular in search among bike brands in the United Kingdom?

14 brands

In September 2026, Carrera was the most searched among bike brands in the United Kingdom, with an estimated 49.5K branded searches, 19.8% of all searches for the 14 we track. Canyon is in 2nd place, 6.6 percentage points behind at 13.2%.

United Kingdom bike brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Carrera	18.2% → 19.8%	19.8%Sep 2026	13.5%Jan 2026	1st
Canyon	14.8% → 13.2%	16.6%Jun 2026	11.5%Aug 2026	2nd
Trek	12.2% → 13.2%	14.1%May 2026	11%Jan 2026	4th → 3rd
Brompton	12.2% → 8.9%	13.5%Jan 2026	7.7%Aug 2026	3rd → 4th
Specialized	8.1% → 8.9%	10.6%Apr 2026	7%Jul 2026	5th
Cube	6.6% → 7.2%	7.7%Aug 2026	5.9%Nov 2025	6th
Giant	6.6% → 7.2%	8.7%Apr 2026	6.6%Oct 2025	7th
Boardman	3.6% → 4%	4.7%Apr 2026	3.6%Oct 2025	8th
Pinarello	3.5% → 3.8%	5%Feb 2026	3.5%Oct 2025	11th → 9th
Cannondale	3.6% → 3.2%	4.5%Mar 2026	2.8%Aug 2026	9th → 10th
Orbea	3% → 3.2%	3.5%Feb 2026	2.6%Nov 2025	12th → 11th
Raleigh	3.6% → 3.2%	14.1%Aug 2026	3.2%Apr 2026	10th → 12th
Ribble	2% → 2.6%	2.8%Aug 2026	2%Oct 2025	13th
Vitus	2% → 1.4%	2%Oct 2025	1.4%Jul 2026	14th

Each finding as a sentence

Across the 12 months ending September 2026, Carrera’s share of searches among bike brands in the United Kingdom increased from 18.2% to 19.8%.
Across the 12 months ending September 2026, Canyon’s share of searches among bike brands in the United Kingdom decreased from 14.8% to 13.2%.
Across the 12 months ending September 2026, Trek’s share of searches among bike brands in the United Kingdom increased from 12.2% to 13.2%.
Across the 12 months ending September 2026, Brompton’s share of searches among bike brands in the United Kingdom decreased from 12.2% to 8.9%.
Across the 12 months ending September 2026, Specialized’s share of searches among bike brands in the United Kingdom increased from 8.1% to 8.9%.
Across the 12 months ending September 2026, Cube’s share of searches among bike brands in the United Kingdom increased from 6.6% to 7.2%.
Across the 12 months ending September 2026, Giant’s share of searches among bike brands in the United Kingdom increased from 6.6% to 7.2%.
Across the 12 months ending September 2026, Ribble’s share of searches among bike brands in the United Kingdom increased from 2% to 2.6%.
Across the 12 months ending September 2026, Vitus’ share of searches among bike brands in the United Kingdom decreased from 2% to 1.4%.
Across the 12 months ending September 2026, Carrera’s share of searches among bike brands in the United Kingdom peaked at 19.8% in September 2026 and was lowest at 13.5% in January 2026.
Across the 12 months ending September 2026, Canyon’s share of searches among bike brands in the United Kingdom peaked at 16.6% in June 2026 and was lowest at 11.5% in August 2026.
Across the 12 months ending September 2026, Trek’s share of searches among bike brands in the United Kingdom peaked at 14.1% in May 2026 and was lowest at 11% in January 2026.
Across the 12 months ending September 2026, Brompton’s share of searches among bike brands in the United Kingdom peaked at 13.5% in January 2026 and was lowest at 7.7% in August 2026.
Across the 12 months ending September 2026, Specialized’s share of searches among bike brands in the United Kingdom peaked at 10.6% in April 2026 and was lowest at 7% in July 2026.
Across the 12 months ending September 2026, Cube’s share of searches among bike brands in the United Kingdom peaked at 7.7% in August 2026 and was lowest at 5.9% in November 2025.
Across the 12 months ending September 2026, Giant’s share of searches among bike brands in the United Kingdom peaked at 8.7% in April 2026 and was lowest at 6.6% in October 2025.
Across the 12 months ending September 2026, Boardman’s share of searches among bike brands in the United Kingdom peaked at 4.7% in April 2026 and was lowest at 3.6% in October 2025.
Across the 12 months ending September 2026, Pinarello’s share of searches among bike brands in the United Kingdom peaked at 5% in February 2026 and was lowest at 3.5% in October 2025.
Across the 12 months ending September 2026, Cannondale’s share of searches among bike brands in the United Kingdom peaked at 4.5% in March 2026 and was lowest at 2.8% in August 2026.
Across the 12 months ending September 2026, Raleigh’s share of searches among bike brands in the United Kingdom peaked at 14.1% in August 2026 and was lowest at 3.2% in April 2026.
Across the 12 months ending September 2026, Trek rose from 4th to 3rd among bike brands in the United Kingdom.
Across the 12 months ending September 2026, Brompton fell from 3rd to 4th among bike brands in the United Kingdom.
Across the 12 months ending September 2026, Pinarello rose from 11th to 9th among bike brands in the United Kingdom.
Across the 12 months ending September 2026, Cannondale fell from 9th to 10th among bike brands in the United Kingdom.
Across the 12 months ending September 2026, Orbea rose from 12th to 11th among bike brands in the United Kingdom.
Across the 12 months ending September 2026, Raleigh fell from 10th to 12th among bike brands in the United Kingdom.
Across the 12 months ending September 2026, Boardman held steady: its share of searches among bike brands in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom bike brands in September 2026?

8 changes

In September 2026, Canyon overtook Raleigh to rank 2nd among bike brands in the United Kingdom, with 13.2% of the searches.
In September 2026, Trek overtook Raleigh to rank 3rd among bike brands in the United Kingdom, with 13.2% of the searches.
In September 2026, Brompton overtook Raleigh to rank 4th among bike brands in the United Kingdom, with 8.9% of the searches.
In September 2026, Specialized overtook Raleigh and 2 others to rank 5th among bike brands in the United Kingdom, with 8.9% of the searches.
In September 2026, Carrera gained share of searches among bike brands in the United Kingdom, from 14.1% to 19.8%.
In September 2026, Raleigh lost share of searches among bike brands in the United Kingdom, from 14.1% to 3.2%.
In September 2026, Cube lost share of searches among bike brands in the United Kingdom, from 7.7% to 7.2%.
In September 2026, Giant lost share of searches among bike brands in the United Kingdom, from 7.7% to 7.2%.

How are branded searches counted for bike brands?

15 search terms

Each brand's share of searches among bike brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.