Cube vs Fiido:Which is more popular?
In September 2026, Cube had more branded searches than Fiido among e-bike brands in the United Kingdom. Cube had about 9,900 branded searches, while Fiido had 3,600. Cube made up 28.5% of all e-bike brand searches we track, and Fiido accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about e-bike brands, Fiido appeared in two of the four answers and Cube in none.
Who do people search for more?
Cube, about 3 searches for every 1 for Fiido
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Top e-bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fiido was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Cube did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Brompton3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Carrera2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fiido2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ENGWE1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Cube0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Raleigh0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Volt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ribble0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about e-bike brands
4 answers
Asked ChatGPT
“What's the best electric bike in the UK?”
Asked ChatGPT
“Which e-bike is best for commuting?”
Asked ChatGPT
“What's a good folding electric bike?”
Searched Google, AI Overview
“electric bike”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best electric bike”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Cube or Fiido more popular in search?
This chart shows how often people search Google for Cube and Fiido by name. Each line represents a brand's share of searches for all eight e-bike brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Cube, Fiido. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cube | Carrera | ENGWE | Fiido | Brompton | Raleigh | Volt | Ribble |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 18.6% | 12.4% | 12.4% | 12.4% | 8.3% | 4.5% | 3.4% |
| Nov 2025 | 27.6% | 18.4% | 15.1% | 15.1% | 8% | 8% | 4.2% | 3.7% |
| Dec 2025 | 31% | 20.7% | 13.6% | 13.6% | 6.1% | 7.5% | 4.1% | 3.4% |
| Jan 2026 | 29% | 19.3% | 15.8% | 12.7% | 7% | 8.3% | 3.9% | 3.9% |
| Feb 2026 | 30.7% | 16.8% | 16.8% | 13.5% | 6.1% | 7.4% | 4.7% | 4.1% |
| Mar 2026 | 28.9% | 19.3% | 15.8% | 12.9% | 7% | 8.5% | 3.8% | 3.8% |
| Apr 2026 | 27% | 18% | 18% | 14.7% | 6.5% | 7.9% | 3.5% | 4.4% |
| May 2026 | 29.7% | 19.9% | 16.2% | 13.3% | 5.9% | 7.1% | 3.9% | 3.9% |
| Jun 2026 | 26.3% | 21.5% | 17.5% | 14.3% | 5% | 7.7% | 4.2% | 3.4% |
| Jul 2026 | 30.9% | 20.7% | 16.8% | 11.2% | 4.8% | 7.4% | 4.1% | 4.1% |
| Aug 2026 | 30.3% | 20.3% | 16.5% | 11% | 6% | 7.2% | 4.8% | 4% |
| Sep 2026 | 28.5% | 23.3% | 15.6% | 10.4% | 6.9% | 6.9% | 4.6% | 3.7% |
How has the Cube and Fiido comparison changed over the last 12 months?
3 findings
- Cube was ahead of Fiido in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cube’s share of searches among e-bike brands in the United Kingdom moved from 27.9% to 28.5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Fiido’s share of searches among e-bike brands in the United Kingdom moved from 12.4% to 10.4%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for United Kingdom e-bike brands in September 2026?
2 changes
In September 2026, Cube lost share of searches among e-bike brands in the United Kingdom, from 30.3% to 28.5%.
In September 2026, Fiido lost share of searches among e-bike brands in the United Kingdom, from 11% to 10.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cube’s and Fiido’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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