Brandwave

How popular isFiido?

In September 2026, people searched for Fiido by name about 3,600 times in the United Kingdom, about the same as the previous year. These searches made up 10.4% of all United Kingdom e-bike brand searches, placing Fiido fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about e-bike brands, Fiido appeared in two of the four answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Fiido is the fourth most searched of 8 competitors and the second most recommended in AI answers.

  1. CubeShare of searches 28.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. CarreraShare of searches 23.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. ENGWEShare of searches 15.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  4. FiidoShare of searches 10.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  5. BromptonShare of searches 6.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

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Top e-bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fiido was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fiido is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carrera1st
  2. Fiido2nd
  3. ENGWE3rd
  4. Brompton4th
  5. Cube–
  6. Raleigh–
  7. Volt–
  8. Ribble–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brompton3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Carrera2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiido2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ENGWE1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cube0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raleigh0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Volt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ribble0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about e-bike brands

4 answers

  • Asked ChatGPT

    “What's the best electric bike in the UK?”

    1. 1Carrera
    2. 2Brompton

  • Asked ChatGPT

    “Which e-bike is best for commuting?”

    1. 1Carrera
    2. 2Fiido

  • Asked ChatGPT

    “What's a good folding electric bike?”

    1. 1ENGWE
    2. 2Fiido
    3. 3Brompton

  • Searched Google, AI Overview

    “electric bike”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best electric bike”

    1. 1Brompton

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which e-bike brands compete with Fiido?

Fiido against e-bike brands in the United Kingdom, by month

Share of searches by month for Cube, Carrera, ENGWE, Fiido, Brompton, Raleigh, Volt, Ribble. The figures are in the table below the chart.

View monthly share of searches table
MonthCubeCarreraENGWEFiidoBromptonRaleighVoltRibble
Oct 202527.9%18.6%12.4%12.4%12.4%8.3%4.5%3.4%
Nov 202527.6%18.4%15.1%15.1%8%8%4.2%3.7%
Dec 202531%20.7%13.6%13.6%6.1%7.5%4.1%3.4%
Jan 202629%19.3%15.8%12.7%7%8.3%3.9%3.9%
Feb 202630.7%16.8%16.8%13.5%6.1%7.4%4.7%4.1%
Mar 202628.9%19.3%15.8%12.9%7%8.5%3.8%3.8%
Apr 202627%18%18%14.7%6.5%7.9%3.5%4.4%
May 202629.7%19.9%16.2%13.3%5.9%7.1%3.9%3.9%
Jun 202626.3%21.5%17.5%14.3%5%7.7%4.2%3.4%
Jul 202630.9%20.7%16.8%11.2%4.8%7.4%4.1%4.1%
Aug 202630.3%20.3%16.5%11%6%7.2%4.8%4%
Sep 202628.5%23.3%15.6%10.4%6.9%6.9%4.6%3.7%

  1. 1.Cube

    28.5%

    Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  2. 2.Carrera

    23.3%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +3.1 points.

  3. 3.ENGWE

    15.6%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  4. 4.Fiido

    10.4%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  5. 5.Brompton

    6.9%

    Moved from 6th to 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.9 points.

  6. 6.Raleigh

    6.9%

    Moved from 5th to 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.

  7. 7.Volt

    4.6%

    Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  8. 8.Ribble

    3.7%

    Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.3 points.

Brompton and Ribble sell other things too, so only their searches that name this product count here, like “brompton electric”.

Compare popularity between Fiido and its closest rivals

Every comparison with Fiido

7 comparisons

How has branded search demand for Fiido changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fiido in the United Kingdom held steady at 3.6K.
  • Across the 12 months ending September 2026, Fiido’s share of searches among e-bike brands in the United Kingdom decreased from 12.4% to 10.4%.
  • Across the 12 months ending September 2026, Fiido’s share of searches among e-bike brands in the United Kingdom peaked at 15.1% in November 2025 and was lowest at 10.4% in September 2026.
  • Across the 12 months ending September 2026, Fiido rose from 5th to 4th among e-bike brands in the United Kingdom.

How did search popularity change for United Kingdom e-bike brands in September 2026?

6 changes

  1. In September 2026, Brompton overtook Raleigh to rank 5th among e-bike brands in the United Kingdom, with 6.9% of the searches.

  2. In September 2026, Carrera gained share of searches among e-bike brands in the United Kingdom, from 20.3% to 23.3%.

  3. In September 2026, Cube lost share of searches among e-bike brands in the United Kingdom, from 30.3% to 28.5%.

  4. In September 2026, ENGWE lost share of searches among e-bike brands in the United Kingdom, from 16.5% to 15.6%.

  5. In September 2026, Fiido lost share of searches among e-bike brands in the United Kingdom, from 11% to 10.4%.

  6. Raleigh’s share of searches among e-bike brands in the United Kingdom has lost ground for 3 months in a row, from 7.7% to 6.9% in September 2026.

How are Fiido’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fiido’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fiido

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How the Brand Demand Index is measured

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