Brandwave

How popular isCycle2work?

In September 2026, people searched for Cycle2work by name about 1,900 times in the United Kingdom, about the same as the previous year. These searches made up 12.9% of all United Kingdom cycle to work scheme searches, placing Cycle2work fourth out of five schemes. When we asked both ChatGPT and Google AI Overviews about cycle to work schemes, Cycle2work appeared in four of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Cycle2work is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. CycleschemeShare of searches 54.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Green Commute InitiativeShare of searches 16.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Bike2Work SchemeShare of searches 12.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. Cycle2workShare of searches 12.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. VivupShare of searches 3.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top cycle to work schemes in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cycle2work was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cycle2work is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cyclescheme1st
  2. Green Commute Initiative2nd
  3. Cycle2work3rd
  4. Bike2Work Scheme4th
  5. Vivup–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cyclescheme4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cycle2work4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Commute Initiative3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bike2Work Scheme1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vivup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cycle to work schemes

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which cycle to work schemes compete with Cycle2work?

Cycle2work against cycle to work schemes in the United Kingdom, by month

Share of searches by month for Cyclescheme, Green Commute Initiative, Bike2Work Scheme, Cycle2work, Vivup. The figures are in the table below the chart.

View monthly share of searches table
MonthCycleschemeGreen Commute InitiativeBike2Work SchemeCycle2workVivup
Oct 202557.5%13.5%11.4%13.5%4.2%
Nov 202558.6%13.7%11.6%13.7%2.3%
Dec 202563.6%11.8%10.4%11.8%2.5%
Jan 202654.9%15.8%13.3%13.3%2.7%
Feb 202656.3%13.7%13.7%13.7%2.7%
Mar 202656.3%16.5%10.8%13.7%2.7%
Apr 202652.6%15.4%12.8%15.4%3.8%
May 202653%15.5%12.8%15.5%3.2%
Jun 202657.2%13.9%11%13.9%4.2%
Jul 202655.6%13.5%13.5%13.5%4%
Aug 202658.9%14.3%11.3%11.3%4.3%
Sep 202654.8%16.2%12.9%12.9%3.2%

  1. 1.Cyclescheme

    54.8%

    Held 1st. 8.1K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.Green Commute Initiative

    16.2%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +2 points.

  3. 3.Bike2Work Scheme

    12.9%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Cycle2work

    12.9%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +1.6 points.

  5. 5.Vivup

    3.2%

    Held 5th. 480 estimated branded searches, -33.3% vs prior month. Share -1 points.

Compare popularity between Cycle2work and its closest rivals

Every comparison with Cycle2work

4 comparisons

How has branded search demand for Cycle2work changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cycle2work in the United Kingdom held steady at 1.9K.
  • Across the 12 months ending September 2026, Cycle2work’s share of searches among cycle to work schemes in the United Kingdom decreased from 13.5% to 12.9%.
  • Across the 12 months ending September 2026, Cycle2work’s share of searches among cycle to work schemes in the United Kingdom peaked at 15.5% in May 2026 and was lowest at 11.3% in August 2026.
  • Across the 12 months ending September 2026, Cycle2work fell from 2nd to 4th among cycle to work schemes in the United Kingdom.

How did search popularity change for United Kingdom cycle to work schemes in September 2026?

5 changes

  1. In September 2026, Green Commute Initiative gained share of searches among cycle to work schemes in the United Kingdom, from 14.3% to 16.2%.

  2. In September 2026, Bike2Work Scheme gained share of searches among cycle to work schemes in the United Kingdom, from 11.3% to 12.9%.

  3. In September 2026, Cycle2work gained share of searches among cycle to work schemes in the United Kingdom, from 11.3% to 12.9%.

  4. In September 2026, Cyclescheme lost share of searches among cycle to work schemes in the United Kingdom, from 58.9% to 54.8%.

  5. In September 2026, Vivup lost share of searches among cycle to work schemes in the United Kingdom, from 4.3% to 3.2%.

How are Cycle2work’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cycle2work’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cycle2work

How the Brand Demand Index is measured

Who owns Cycle2work?

Cycle2work is owned by Halfords. Brandwave also tracks Halfords, Boardman and Carrera, owned by the same company, in the United Kingdom.

Do you work for Cycle2work? To request corrections or removal please contact us via our support page and we will be happy to assist.

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