Cycle to work schemes in the United Kingdom:Which are most popular?

Name: Cycle to work schemes in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Cyclescheme was the most searched cycle to work scheme in the United Kingdom, accounting for 54.8% of all searches among the five schemes we track. When we checked with ChatGPT and Google AI Overviews, Cyclescheme and Cycle2work were mentioned most often, in four of the five answers. Cyclescheme was recommended most often, coming first in all three responses that gave a list.

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Top cycle to work schemes in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Cyclescheme and Cycle2work were mentioned most often, in four of the five answers. Cyclescheme was recommended most often, coming first in all three answers that gave a list. Green Commute Initiative was second, and Cycle2work was third. Vivup, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Cyclescheme	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Cycle2work	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Green Commute Initiative	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Bike2Work Scheme	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Vivup	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Cyclescheme4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cycle2work4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Green Commute Initiative3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bike2Work Scheme1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vivup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cycle to work schemes

5 answers

Asked ChatGPT
“What's the best cycle to work scheme for employers in the UK?”
Asked ChatGPT
“How does the cycle to work scheme work for employees?”
Asked ChatGPT
“Which cycle to work schemes let you buy from any bike shop?”
Searched Google, AI Overview
“cycle to work scheme”
1. 1Cycle2work
2. 2Cyclescheme
Searched Google, AI Overview
“cycle to work”

Not named in any answer:

Vivup

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which cycle to work schemes do people search for most?

This chart shows how often people search Google for each cycle to work scheme by name. Each line represents a brand's share of searches for all five cycle to work schemes we track, month by month, from searches in United Kingdom.

Share of searches among cycle to work schemes in the United Kingdom, by month

Month	Cyclescheme	Green Commute Initiative	Bike2Work Scheme	Cycle2work	Vivup
Oct 2025	57.5%	13.5%	11.4%	13.5%	4.2%
Nov 2025	58.6%	13.7%	11.6%	13.7%	2.3%
Dec 2025	63.6%	11.8%	10.4%	11.8%	2.5%
Jan 2026	54.9%	15.8%	13.3%	13.3%	2.7%
Feb 2026	56.3%	13.7%	13.7%	13.7%	2.7%
Mar 2026	56.3%	16.5%	10.8%	13.7%	2.7%
Apr 2026	52.6%	15.4%	12.8%	15.4%	3.8%
May 2026	53%	15.5%	12.8%	15.5%	3.2%
Jun 2026	57.2%	13.9%	11%	13.9%	4.2%
Jul 2026	55.6%	13.5%	13.5%	13.5%	4%
Aug 2026	58.9%	14.3%	11.3%	11.3%	4.3%
Sep 2026	54.8%	16.2%	12.9%	12.9%	3.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Cyclescheme	54.8%	8.1K	-18.2%	-4.1 points
2, held 2nd	Green Commute Initiative	16.2%	2.4K	0%	+2 points
3, held 3rd	Bike2Work Scheme	12.9%	1.9K	0%	+1.6 points
4, held 4th	Cycle2work Halfords	12.9%	1.9K	0%	+1.6 points
5, held 5th	Vivup	3.2%	480	-33.3%	-1 points

1.Cyclescheme
54.8%
Held 1st. 8.1K estimated branded searches, -18.2% vs prior month. Share -4.1 points.
2.Green Commute Initiative
16.2%
Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +2 points.
3.Bike2Work Scheme
12.9%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +1.6 points.
4.Cycle2work
12.9%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +1.6 points.
5.Vivup
3.2%
Held 5th. 480 estimated branded searches, -33.3% vs prior month. Share -1 points.

Which brand is most popular in search among cycle to work schemes in the United Kingdom?

5 brands

In September 2026, Cyclescheme was the most searched among cycle to work schemes in the United Kingdom, with an estimated 8.1K branded searches, 54.8% of all searches for the five we track. Green Commute Initiative is in 2nd place, 38.6 percentage points behind at 16.2%.

United Kingdom cycle to work schemes, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Cyclescheme	57.5% → 54.8%	63.6%Dec 2025	52.6%Apr 2026	1st
Green Commute Initiative	13.5% → 16.2%	16.5%Mar 2026	11.8%Dec 2025	3rd → 2nd
Bike2Work Scheme	11.4% → 12.9%	13.7%Feb 2026	10.4%Dec 2025	4th → 3rd
Cycle2work	13.5% → 12.9%	15.5%May 2026	11.3%Aug 2026	2nd → 4th
Vivup	4.2% → 3.2%	4.3%Aug 2026	2.3%Nov 2025	5th

Each finding as a sentence

Across the 12 months ending September 2026, Cyclescheme’s share of searches among cycle to work schemes in the United Kingdom decreased from 57.5% to 54.8%.
Across the 12 months ending September 2026, Green Commute Initiative’s share of searches among cycle to work schemes in the United Kingdom increased from 13.5% to 16.2%.
Across the 12 months ending September 2026, Bike2Work Scheme’s share of searches among cycle to work schemes in the United Kingdom increased from 11.4% to 12.9%.
Across the 12 months ending September 2026, Cycle2work’s share of searches among cycle to work schemes in the United Kingdom decreased from 13.5% to 12.9%.
Across the 12 months ending September 2026, Vivup’s share of searches among cycle to work schemes in the United Kingdom decreased from 4.2% to 3.2%.
Across the 12 months ending September 2026, Cyclescheme’s share of searches among cycle to work schemes in the United Kingdom peaked at 63.6% in December 2025 and was lowest at 52.6% in April 2026.
Across the 12 months ending September 2026, Green Commute Initiative’s share of searches among cycle to work schemes in the United Kingdom peaked at 16.5% in March 2026 and was lowest at 11.8% in December 2025.
Across the 12 months ending September 2026, Bike2Work Scheme’s share of searches among cycle to work schemes in the United Kingdom peaked at 13.7% in February 2026 and was lowest at 10.4% in December 2025.
Across the 12 months ending September 2026, Cycle2work’s share of searches among cycle to work schemes in the United Kingdom peaked at 15.5% in May 2026 and was lowest at 11.3% in August 2026.
Across the 12 months ending September 2026, Vivup’s share of searches among cycle to work schemes in the United Kingdom peaked at 4.3% in August 2026 and was lowest at 2.3% in November 2025.
Across the 12 months ending September 2026, Green Commute Initiative rose from 3rd to 2nd among cycle to work schemes in the United Kingdom.
Across the 12 months ending September 2026, Bike2Work Scheme rose from 4th to 3rd among cycle to work schemes in the United Kingdom.
Across the 12 months ending September 2026, Cycle2work fell from 2nd to 4th among cycle to work schemes in the United Kingdom.

How did search popularity change for United Kingdom cycle to work schemes in September 2026?

5 changes

In September 2026, Green Commute Initiative gained share of searches among cycle to work schemes in the United Kingdom, from 14.3% to 16.2%.
In September 2026, Bike2Work Scheme gained share of searches among cycle to work schemes in the United Kingdom, from 11.3% to 12.9%.
In September 2026, Cycle2work gained share of searches among cycle to work schemes in the United Kingdom, from 11.3% to 12.9%.
In September 2026, Cyclescheme lost share of searches among cycle to work schemes in the United Kingdom, from 58.9% to 54.8%.
In September 2026, Vivup lost share of searches among cycle to work schemes in the United Kingdom, from 4.3% to 3.2%.

How are branded searches counted for cycle to work schemes?

5 search terms

Each brand's share of searches among cycle to work schemes comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.