Brandwave

Bike2Work Scheme vs Cycle2work:Which is more popular?

In September 2026, Bike2Work Scheme and Cycle2work were level in searches among cycle to work schemes in the United Kingdom, with an estimated 1.9K branded searches each, at 12.9% of the total each. When we asked ChatGPT and Google AI Overviews about cycle to work schemes, Cycle2work appeared in four of the five answers and Bike2Work Scheme in one. Cycle2work was mentioned before Bike2Work Scheme in every answer.

Among cycle to work schemes in the United Kingdom in September 2026

Who do people search for more?

Bike2Work Scheme and Cycle2work are searched for about as often as each other.

Bike2Work Scheme 1.9K searchesCycle2work 1.9K searches

Who does AI mention more?

Cycle2work, mentioned in 4 of 5 answers, Bike2Work Scheme in 1

Cycle2work in 4 of 5Bike2Work Scheme in 1 of 5

Who does AI recommend more?

Cycle2work, named ahead of Bike2Work Scheme in every answer

Cycle2work first in 3Bike2Work Scheme never first

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Top cycle to work schemes in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cycle2work was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bike2Work Scheme was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cycle2work was listed before Bike2Work Scheme in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cyclescheme1st
  2. Green Commute Initiative2nd
  3. Cycle2work3rd
  4. Bike2Work Scheme4th
  5. Vivup–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cyclescheme4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cycle2work4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Commute Initiative3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bike2Work Scheme1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vivup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cycle to work schemes

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Is Bike2Work Scheme or Cycle2work more popular in search?

This chart shows how often people search Google for Bike2Work Scheme and Cycle2work by name. Each line represents a brand's share of searches for all five cycle to work schemes we track, month by month, from searches in United Kingdom.

Bike2Work Scheme and Cycle2work among cycle to work schemes in the United Kingdom, by month

Share of searches by month for Bike2Work Scheme, Cycle2work. The figures are in the table below the chart.

View monthly share of searches table
MonthCycleschemeGreen Commute InitiativeBike2Work SchemeCycle2workVivup
Oct 202557.5%13.5%11.4%13.5%4.2%
Nov 202558.6%13.7%11.6%13.7%2.3%
Dec 202563.6%11.8%10.4%11.8%2.5%
Jan 202654.9%15.8%13.3%13.3%2.7%
Feb 202656.3%13.7%13.7%13.7%2.7%
Mar 202656.3%16.5%10.8%13.7%2.7%
Apr 202652.6%15.4%12.8%15.4%3.8%
May 202653%15.5%12.8%15.5%3.2%
Jun 202657.2%13.9%11%13.9%4.2%
Jul 202655.6%13.5%13.5%13.5%4%
Aug 202658.9%14.3%11.3%11.3%4.3%
Sep 202654.8%16.2%12.9%12.9%3.2%

How has the Bike2Work Scheme and Cycle2work comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom cycle to work schemes in September 2026?

2 changes
  1. In September 2026, Bike2Work Scheme gained share of searches among cycle to work schemes in the United Kingdom, from 11.3% to 12.9%.

  2. In September 2026, Cycle2work gained share of searches among cycle to work schemes in the United Kingdom, from 11.3% to 12.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bike2Work Scheme’s and Cycle2work’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bike2Work Scheme

1 branded search term

  • bike2work scheme

Cycle2work

1 branded search term

  • cycle2work

How the Brand Demand Index is measured

Other head-to-heads among cycle to work schemes

Creator with pink hair and a pink jacket

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