How popular isCALA Homes in search?
In September 2026, people searched for CALA Homes by name about 9,900 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 3.9% of all United Kingdom house builder searches, placing CALA Homes ninth out of ten builders.
Persimmon Homes23.5%
Taylor Wimpey15.8%
Barratt Homes12.9%
Bellway11.5%
David Wilson Homes10.6%
Redrow7.9%
Bloor Homes5.8%
Miller Homes4.7%
CALA Homes3.9%
Berkeley3.4%
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Which house builders compete with CALA Homes?
Share of searches by month for Persimmon Homes, Taylor Wimpey, Barratt Homes, Bellway, David Wilson Homes, Redrow, Bloor Homes, Miller Homes, CALA Homes, Berkeley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Persimmon Homes | Taylor Wimpey | Barratt Homes | Bellway | David Wilson Homes | Redrow | Bloor Homes | Miller Homes | CALA Homes | Berkeley |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.9% | 14% | 9.4% | 10.5% | 7.7% | 8.1% | 5.1% | 4.2% | 3.4% | 2.8% |
| Nov 2025 | 46.9% | 12.1% | 8.1% | 8% | 6.6% | 5.7% | 3.6% | 3.6% | 3% | 2.4% |
| Dec 2025 | 42.7% | 12.6% | 8.4% | 8.4% | 6.9% | 6.7% | 4.6% | 3.8% | 3.8% | 2.2% |
| Jan 2026 | 32.3% | 14.9% | 10% | 10.9% | 8.2% | 7.5% | 5.5% | 4.5% | 3.6% | 2.7% |
| Feb 2026 | 26% | 15.6% | 10.4% | 11.4% | 10.4% | 8.2% | 5.7% | 4.7% | 4.7% | 3.1% |
| Mar 2026 | 23.3% | 15.7% | 10.5% | 12.7% | 10.5% | 7.8% | 5.7% | 5.7% | 4.7% | 3.4% |
| Apr 2026 | 24.3% | 16.4% | 10.9% | 10.9% | 10.9% | 8.2% | 6% | 4.9% | 4% | 3.6% |
| May 2026 | 25.3% | 15.2% | 10.1% | 12.3% | 10.1% | 8% | 5.5% | 5.5% | 4.5% | 3.3% |
| Jun 2026 | 22.2% | 16.3% | 10.9% | 12.1% | 10.9% | 8.1% | 6% | 6% | 4% | 3.5% |
| Jul 2026 | 24.3% | 16.3% | 10.9% | 13.3% | 9% | 8.1% | 6% | 4.9% | 4% | 3.2% |
| Aug 2026 | 23.8% | 16% | 10.7% | 13% | 10.7% | 8% | 5.9% | 4.8% | 3.9% | 3.2% |
| Sep 2026 | 23.5% | 15.8% | 12.9% | 11.5% | 10.6% | 7.9% | 5.8% | 4.7% | 3.9% | 3.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.5% | 60.2K | 0% | -0.3 points | |
| 2, held 2nd | 15.8% | 40.5K | 0% | -0.2 points | |
| 3, moved from 4th to 3rd | 12.9% | 33.1K | +22.1% | +2.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.5% | 29.6K | -10% | -1.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10.6% | 27.1K | 0% | -0.1 points | |
| 6, held 6th | 7.9% | 20.2K | 0% | -0.1 points | |
| 7, held 7th | 5.8% | 14.8K | 0% | -0.1 points | |
| 8, held 8th | 4.7% | 12.1K | 0% | -0.1 points | |
| 9, held 9th | 3.9% | 9.9K | 0% | -0.1 points | |
| 10, held 10th | 3.4% | 8.8K | +10% | +0.3 points |
23.5%
Held 1st. 60.2K estimated branded searches, 0% vs prior month. Share -0.3 points.
15.8%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
12.9%
Moved from 4th to 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.2 points.
4.
Bellway11.5%
Moved from 3rd to 4th. 29.6K estimated branded searches, -10% vs prior month. Share -1.5 points.
10.6%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Redrow7.9%
Held 6th. 20.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.8%
Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.7%
Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.9%
Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.
Berkeley3.4%
Held 10th. 8.8K estimated branded searches, +10% vs prior month. Share +0.3 points.
Compare search popularity between CALA Homes and its closest rivals
Every comparison with CALA Homes
9 comparisons
How has branded search demand for CALA Homes changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for CALA Homes in the United Kingdom fell from 12.1K to 9.9K.
- Across the 12 months ending September 2026, CALA Homes’ share of searches among house builders in the United Kingdom peaked at 4.7% in March 2026 and was lowest at 3% in November 2025.
How did search popularity change for United Kingdom house builders in September 2026?
6 changes
In September 2026, Barratt Homes overtook Bellway to rank 3rd among house builders in the United Kingdom, with 12.9% of the searches.
In September 2026, Bellway lost share of searches among house builders in the United Kingdom, from 13% to 11.5%.
Miller Homes’ share of searches among house builders in the United Kingdom has lost ground for 3 months in a row, from 6% to 4.7% in September 2026.
Estimated monthly branded searches for Persimmon Homes in the United Kingdom fell 51.3% over 12 measured months, from 124K to 60.2K in September 2026.
Estimated monthly branded searches for Redrow in the United Kingdom fell 29.9% over 12 measured months, from 28.8K to 20.2K in September 2026.
Estimated monthly branded searches for Bloor Homes in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are CALA Homes’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using CALA Homes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cala homes
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Is CALA Homes your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.