How popular isDavid Wilson Homes?
In September 2026, people searched for David Wilson Homes by name about 27,100 times in the United Kingdom, about the same as the previous year. These searches made up 10.6% of all United Kingdom house builder searches, placing David Wilson Homes fifth out of ten builders. When we asked both ChatGPT and Google AI Overviews about house builders, David Wilson Homes appeared in three of the five answers and was the third most recommended of the ten.
David Wilson Homes is the fifth most searched of 10 competitors and the third most recommended in AI answers.
Persimmon HomesShare of searches 23.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 10th
Taylor WimpeyShare of searches 15.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Barratt HomesShare of searches 12.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
BellwayShare of searches 11.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
David Wilson HomesShare of searches 10.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top house builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, David Wilson Homes was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. David Wilson Homes is the third most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Redrow1st
Bloor Homes2nd- David Wilson Homes3rd
- Taylor Wimpey4th
CALA Homes5th
Berkeley6th- Barratt Homes7th
- Bellway8th
Miller Homes9th- Persimmon Homes10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Redrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Taylor Wimpey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bellway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- David Wilson Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bloor Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CALA Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Berkeley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Persimmon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barratt Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miller Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about house builders
5 answers
Asked ChatGPT
“Which house builder should I buy a new build home from in the UK?”
Asked ChatGPT
“What are the best house builders in the UK?”
Asked ChatGPT
“What's the best quality new build home builder in the UK?”
Searched Google, AI Overview
“new homes”
Searched Google, AI Overview
“new build homes”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which house builders compete with David Wilson Homes?
Share of searches by month for Persimmon Homes, Taylor Wimpey, Barratt Homes, Bellway, David Wilson Homes, Redrow, Bloor Homes, Miller Homes, CALA Homes, Berkeley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Persimmon Homes | Taylor Wimpey | Barratt Homes | Bellway | David Wilson Homes | Redrow | Bloor Homes | Miller Homes | CALA Homes | Berkeley |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.9% | 14% | 9.4% | 10.5% | 7.7% | 8.1% | 5.1% | 4.2% | 3.4% | 2.8% |
| Nov 2025 | 46.9% | 12.1% | 8.1% | 8% | 6.6% | 5.7% | 3.6% | 3.6% | 3% | 2.4% |
| Dec 2025 | 42.7% | 12.6% | 8.4% | 8.4% | 6.9% | 6.7% | 4.6% | 3.8% | 3.8% | 2.2% |
| Jan 2026 | 32.3% | 14.9% | 10% | 10.9% | 8.2% | 7.5% | 5.5% | 4.5% | 3.6% | 2.7% |
| Feb 2026 | 26% | 15.6% | 10.4% | 11.4% | 10.4% | 8.2% | 5.7% | 4.7% | 4.7% | 3.1% |
| Mar 2026 | 23.3% | 15.7% | 10.5% | 12.7% | 10.5% | 7.8% | 5.7% | 5.7% | 4.7% | 3.4% |
| Apr 2026 | 24.3% | 16.4% | 10.9% | 10.9% | 10.9% | 8.2% | 6% | 4.9% | 4% | 3.6% |
| May 2026 | 25.3% | 15.2% | 10.1% | 12.3% | 10.1% | 8% | 5.5% | 5.5% | 4.5% | 3.3% |
| Jun 2026 | 22.2% | 16.3% | 10.9% | 12.1% | 10.9% | 8.1% | 6% | 6% | 4% | 3.5% |
| Jul 2026 | 24.3% | 16.3% | 10.9% | 13.3% | 9% | 8.1% | 6% | 4.9% | 4% | 3.2% |
| Aug 2026 | 23.8% | 16% | 10.7% | 13% | 10.7% | 8% | 5.9% | 4.8% | 3.9% | 3.2% |
| Sep 2026 | 23.5% | 15.8% | 12.9% | 11.5% | 10.6% | 7.9% | 5.8% | 4.7% | 3.9% | 3.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.5% | 60.2K | 0% | -0.3 points | |
| 2, held 2nd | 15.8% | 40.5K | 0% | -0.2 points | |
| 3, moved from 4th to 3rd | 12.9% | 33.1K | +22.1% | +2.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.5% | 29.6K | -10% | -1.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10.6% | 27.1K | 0% | -0.1 points | |
| 6, held 6th | 7.9% | 20.2K | 0% | -0.1 points | |
| 7, held 7th | 5.8% | 14.8K | 0% | -0.1 points | |
| 8, held 8th | 4.7% | 12.1K | 0% | -0.1 points | |
| 9, held 9th | 3.9% | 9.9K | 0% | -0.1 points | |
| 10, held 10th | 3.4% | 8.8K | +10% | +0.3 points |
23.5%
Held 1st. 60.2K estimated branded searches, 0% vs prior month. Share -0.3 points.
15.8%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
12.9%
Moved from 4th to 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.2 points.
4.
Bellway11.5%
Moved from 3rd to 4th. 29.6K estimated branded searches, -10% vs prior month. Share -1.5 points.
10.6%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Redrow7.9%
Held 6th. 20.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.8%
Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.7%
Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.9%
Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.
Berkeley3.4%
Held 10th. 8.8K estimated branded searches, +10% vs prior month. Share +0.3 points.
Compare popularity between David Wilson Homes and its closest rivals
- David Wilson Homes vs Taylor Wimpey: compare popularity
- David Wilson Homes vs Barratt Homes: compare popularity
- David Wilson Homes vs Bellway: compare popularity
- David Wilson Homes vs Redrow: compare popularity
- David Wilson Homes vs Bloor Homes: compare popularity
- Compare David Wilson Homes with any brand
Every comparison with David Wilson Homes
9 comparisons
How has branded search demand for David Wilson Homes changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for David Wilson Homes in the United Kingdom held steady at 27.1K.
- Across the 12 months ending September 2026, David Wilson Homes’ share of searches among house builders in the United Kingdom increased from 7.7% to 10.6%.
- Across the 12 months ending September 2026, David Wilson Homes’ share of searches among house builders in the United Kingdom peaked at 10.9% in April 2026 and was lowest at 6.6% in November 2025.
- Across the 12 months ending September 2026, David Wilson Homes rose from 6th to 5th among house builders in the United Kingdom.
How did search popularity change for United Kingdom house builders in September 2026?
6 changes
In September 2026, Barratt Homes overtook Bellway to rank 3rd among house builders in the United Kingdom, with 12.9% of the searches.
In September 2026, Bellway lost share of searches among house builders in the United Kingdom, from 13% to 11.5%.
Miller Homes’ share of searches among house builders in the United Kingdom has lost ground for 3 months in a row, from 6% to 4.7% in September 2026.
Estimated monthly branded searches for Persimmon Homes in the United Kingdom fell 51.3% over 12 measured months, from 124K to 60.2K in September 2026.
Estimated monthly branded searches for Redrow in the United Kingdom fell 29.9% over 12 measured months, from 28.8K to 20.2K in September 2026.
Estimated monthly branded searches for Bloor Homes in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are David Wilson Homes’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using David Wilson Homes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- david wilson homes
Who owns David Wilson Homes?
David Wilson Homes is owned by Barratt Redrow. Brandwave also tracks Barratt Homes and Redrow, owned by the same company, in the United Kingdom.
Do you work for David Wilson Homes? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is David Wilson Homes your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.