Brandwave

CALA Homes vs David Wilson Homes:Which is more popular?

In September 2026, David Wilson Homes had more branded searches than CALA Homes among house builders in the United Kingdom. David Wilson Homes had about 27,100 branded searches, while CALA Homes had 9,900. David Wilson Homes made up 10.6% of all house builder searches we track, and CALA Homes accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about house builders, CALA Homes and David Wilson Homes each appeared in three of the five answers. David Wilson Homes was mentioned before CALA Homes in two out of three answers that named either.

Among house builders in the United Kingdom in September 2026

Who do people search for more?

David Wilson Homes, about 3 searches for every 1 for CALA Homes

David Wilson Homes 27.1K searchesCALA Homes 9.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

CALA Homes in 3 of 5David Wilson Homes in 3 of 5

Who does AI recommend more?

David Wilson Homes, named ahead of CALA Homes in 2 of 3 answers

David Wilson Homes first in 2CALA Homes first in 1

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Top house builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CALA Homes and David Wilson Homes were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. David Wilson Homes was listed before CALA Homes in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Redrow1st
  2. Bloor Homes2nd
  3. David Wilson Homes3rd
  4. Taylor Wimpey4th
  5. CALA Homes5th
  6. Berkeley6th
  7. Barratt Homes7th
  8. Bellway8th
  9. Miller Homes9th
  10. Persimmon Homes10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Redrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taylor Wimpey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bellway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • David Wilson Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bloor Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CALA Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Berkeley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Persimmon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barratt Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miller Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about house builders

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is CALA Homes or David Wilson Homes more popular in search?

This chart shows how often people search Google for CALA Homes and David Wilson Homes by name. Each line represents a brand's share of searches for all ten house builders we track, month by month, from searches in United Kingdom.

CALA Homes and David Wilson Homes among house builders in the United Kingdom, by month

Share of searches by month for David Wilson Homes, CALA Homes. The figures are in the table below the chart.

View monthly share of searches table
MonthPersimmon HomesTaylor WimpeyBarratt HomesBellwayDavid Wilson HomesRedrowBloor HomesMiller HomesCALA HomesBerkeley
Oct 202534.9%14%9.4%10.5%7.7%8.1%5.1%4.2%3.4%2.8%
Nov 202546.9%12.1%8.1%8%6.6%5.7%3.6%3.6%3%2.4%
Dec 202542.7%12.6%8.4%8.4%6.9%6.7%4.6%3.8%3.8%2.2%
Jan 202632.3%14.9%10%10.9%8.2%7.5%5.5%4.5%3.6%2.7%
Feb 202626%15.6%10.4%11.4%10.4%8.2%5.7%4.7%4.7%3.1%
Mar 202623.3%15.7%10.5%12.7%10.5%7.8%5.7%5.7%4.7%3.4%
Apr 202624.3%16.4%10.9%10.9%10.9%8.2%6%4.9%4%3.6%
May 202625.3%15.2%10.1%12.3%10.1%8%5.5%5.5%4.5%3.3%
Jun 202622.2%16.3%10.9%12.1%10.9%8.1%6%6%4%3.5%
Jul 202624.3%16.3%10.9%13.3%9%8.1%6%4.9%4%3.2%
Aug 202623.8%16%10.7%13%10.7%8%5.9%4.8%3.9%3.2%
Sep 202623.5%15.8%12.9%11.5%10.6%7.9%5.8%4.7%3.9%3.4%

How has the CALA Homes and David Wilson Homes comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom house builders in September 2026?

1 change

  1. Estimated monthly branded searches for CALA Homes in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CALA Homes’ and David Wilson Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CALA Homes

1 branded search term

  • cala homes

David Wilson Homes

1 branded search term

  • david wilson homes

How the Brand Demand Index is measured

Other head-to-heads among house builders

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