House builders in the United Kingdom:Which are most popular?
In September 2026, Persimmon Homes was the most searched house builder in the United Kingdom, accounting for 23.5% of all searches among the ten builders we track. When we checked with ChatGPT and Google AI Overviews, Redrow was mentioned most often, in four of the five answers. Redrow was recommended most often, coming first in one out of five responses.
Persimmon HomesShare of searches 23.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 10th
Taylor WimpeyShare of searches 15.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Barratt HomesShare of searches 12.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
BellwayShare of searches 11.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
David Wilson HomesShare of searches 10.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top house builders in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Redrow was mentioned most often, in four of the five answers. Redrow was recommended most often, coming first in one out of five answers. Bloor Homes was second, and David Wilson Homes was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Redrow1st
Bloor Homes2nd- David Wilson Homes3rd
- Taylor Wimpey4th
CALA Homes5th
Berkeley6th- Barratt Homes7th
- Bellway8th
Miller Homes9th- Persimmon Homes10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Redrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Taylor Wimpey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bellway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- David Wilson Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bloor Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CALA Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Berkeley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Persimmon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barratt Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miller Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about house builders
5 answers
Asked ChatGPT
“Which house builder should I buy a new build home from in the UK?”
Asked ChatGPT
“What are the best house builders in the UK?”
Asked ChatGPT
“What's the best quality new build home builder in the UK?”
Searched Google, AI Overview
“new homes”
Searched Google, AI Overview
“new build homes”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which house builders do people search for most?
This chart shows how often people search Google for each house builder by name. Each line represents a brand's share of searches for all ten house builders we track, month by month, from searches in United Kingdom.
Share of searches by month for Persimmon Homes, Taylor Wimpey, Barratt Homes, Bellway, David Wilson Homes, Redrow, Bloor Homes, Miller Homes, CALA Homes, Berkeley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Persimmon Homes | Taylor Wimpey | Barratt Homes | Bellway | David Wilson Homes | Redrow | Bloor Homes | Miller Homes | CALA Homes | Berkeley |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.9% | 14% | 9.4% | 10.5% | 7.7% | 8.1% | 5.1% | 4.2% | 3.4% | 2.8% |
| Nov 2025 | 46.9% | 12.1% | 8.1% | 8% | 6.6% | 5.7% | 3.6% | 3.6% | 3% | 2.4% |
| Dec 2025 | 42.7% | 12.6% | 8.4% | 8.4% | 6.9% | 6.7% | 4.6% | 3.8% | 3.8% | 2.2% |
| Jan 2026 | 32.3% | 14.9% | 10% | 10.9% | 8.2% | 7.5% | 5.5% | 4.5% | 3.6% | 2.7% |
| Feb 2026 | 26% | 15.6% | 10.4% | 11.4% | 10.4% | 8.2% | 5.7% | 4.7% | 4.7% | 3.1% |
| Mar 2026 | 23.3% | 15.7% | 10.5% | 12.7% | 10.5% | 7.8% | 5.7% | 5.7% | 4.7% | 3.4% |
| Apr 2026 | 24.3% | 16.4% | 10.9% | 10.9% | 10.9% | 8.2% | 6% | 4.9% | 4% | 3.6% |
| May 2026 | 25.3% | 15.2% | 10.1% | 12.3% | 10.1% | 8% | 5.5% | 5.5% | 4.5% | 3.3% |
| Jun 2026 | 22.2% | 16.3% | 10.9% | 12.1% | 10.9% | 8.1% | 6% | 6% | 4% | 3.5% |
| Jul 2026 | 24.3% | 16.3% | 10.9% | 13.3% | 9% | 8.1% | 6% | 4.9% | 4% | 3.2% |
| Aug 2026 | 23.8% | 16% | 10.7% | 13% | 10.7% | 8% | 5.9% | 4.8% | 3.9% | 3.2% |
| Sep 2026 | 23.5% | 15.8% | 12.9% | 11.5% | 10.6% | 7.9% | 5.8% | 4.7% | 3.9% | 3.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.5% | 60.2K | 0% | -0.3 points | |
| 2, held 2nd | 15.8% | 40.5K | 0% | -0.2 points | |
| 3, moved from 4th to 3rd | 12.9% | 33.1K | +22.1% | +2.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.5% | 29.6K | -10% | -1.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10.6% | 27.1K | 0% | -0.1 points | |
| 6, held 6th | 7.9% | 20.2K | 0% | -0.1 points | |
| 7, held 7th | 5.8% | 14.8K | 0% | -0.1 points | |
| 8, held 8th | 4.7% | 12.1K | 0% | -0.1 points | |
| 9, held 9th | 3.9% | 9.9K | 0% | -0.1 points | |
| 10, held 10th | 3.4% | 8.8K | +10% | +0.3 points |
23.5%
Held 1st. 60.2K estimated branded searches, 0% vs prior month. Share -0.3 points.
15.8%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
12.9%
Moved from 4th to 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.2 points.
4.
Bellway11.5%
Moved from 3rd to 4th. 29.6K estimated branded searches, -10% vs prior month. Share -1.5 points.
10.6%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Redrow7.9%
Held 6th. 20.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.8%
Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.7%
Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.9%
Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.
Berkeley3.4%
Held 10th. 8.8K estimated branded searches, +10% vs prior month. Share +0.3 points.
Which brand is most popular in search among house builders in the United Kingdom?
10 brands
In September 2026, Persimmon Homes was the most searched among house builders in the United Kingdom, with an estimated 60.2K branded searches, 23.5% of all searches for the ten we track. Taylor Wimpey is in 2nd place, 7.7 percentage points behind at 15.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Persimmon Homes | 34.9% → 23.5% | 46.9%Nov 2025 | 22.2%Jun 2026 | 1st |
| Taylor Wimpey | 14% → 15.8% | 16.4%Apr 2026 | 12.1%Nov 2025 | 2nd |
| Barratt Homes | 9.4% → 12.9% | 12.9%Sep 2026 | 8.1%Nov 2025 | 4th → 3rd |
| Bellway | 10.5% → 11.5% | 13.3%Jul 2026 | 8%Nov 2025 | 3rd → 4th |
| David Wilson Homes | 7.7% → 10.6% | 10.9%Apr 2026 | 6.6%Nov 2025 | 6th → 5th |
| Redrow | 8.1% → 7.9% | 8.2%Feb 2026 | 5.7%Nov 2025 | 5th → 6th |
| Bloor Homes | 5.1% → 5.8% | 6%Apr 2026 | 3.6%Nov 2025 | 7th |
| Miller Homes | 4.2% → 4.7% | 6%Jun 2026 | 3.6%Nov 2025 | 8th |
| CALA Homes | 3.4% → 3.9% | 4.7%Mar 2026 | 3%Nov 2025 | 9th |
| Berkeley | 2.8% → 3.4% | 3.6%Apr 2026 | 2.2%Dec 2025 | 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, Persimmon Homes’ share of searches among house builders in the United Kingdom decreased from 34.9% to 23.5%.
- Across the 12 months ending September 2026, Taylor Wimpey’s share of searches among house builders in the United Kingdom increased from 14% to 15.8%.
- Across the 12 months ending September 2026, Barratt Homes’ share of searches among house builders in the United Kingdom increased from 9.4% to 12.9%.
- Across the 12 months ending September 2026, Bellway’s share of searches among house builders in the United Kingdom increased from 10.5% to 11.5%.
- Across the 12 months ending September 2026, David Wilson Homes’ share of searches among house builders in the United Kingdom increased from 7.7% to 10.6%.
- Across the 12 months ending September 2026, Bloor Homes’ share of searches among house builders in the United Kingdom increased from 5.1% to 5.8%.
- Across the 12 months ending September 2026, Miller Homes’ share of searches among house builders in the United Kingdom increased from 4.2% to 4.7%.
- Across the 12 months ending September 2026, Berkeley’s share of searches among house builders in the United Kingdom increased from 2.8% to 3.4%.
- Across the 12 months ending September 2026, Persimmon Homes’ share of searches among house builders in the United Kingdom peaked at 46.9% in November 2025 and was lowest at 22.2% in June 2026.
- Across the 12 months ending September 2026, Taylor Wimpey’s share of searches among house builders in the United Kingdom peaked at 16.4% in April 2026 and was lowest at 12.1% in November 2025.
- Across the 12 months ending September 2026, Barratt Homes’ share of searches among house builders in the United Kingdom peaked at 12.9% in September 2026 and was lowest at 8.1% in November 2025.
- Across the 12 months ending September 2026, Bellway’s share of searches among house builders in the United Kingdom peaked at 13.3% in July 2026 and was lowest at 8% in November 2025.
- Across the 12 months ending September 2026, David Wilson Homes’ share of searches among house builders in the United Kingdom peaked at 10.9% in April 2026 and was lowest at 6.6% in November 2025.
- Across the 12 months ending September 2026, Redrow’s share of searches among house builders in the United Kingdom peaked at 8.2% in February 2026 and was lowest at 5.7% in November 2025.
- Across the 12 months ending September 2026, Bloor Homes’ share of searches among house builders in the United Kingdom peaked at 6% in April 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, Miller Homes’ share of searches among house builders in the United Kingdom peaked at 6% in June 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, CALA Homes’ share of searches among house builders in the United Kingdom peaked at 4.7% in March 2026 and was lowest at 3% in November 2025.
- Across the 12 months ending September 2026, Berkeley’s share of searches among house builders in the United Kingdom peaked at 3.6% in April 2026 and was lowest at 2.2% in December 2025.
- Across the 12 months ending September 2026, Barratt Homes rose from 4th to 3rd among house builders in the United Kingdom.
- Across the 12 months ending September 2026, Bellway fell from 3rd to 4th among house builders in the United Kingdom.
- Across the 12 months ending September 2026, David Wilson Homes rose from 6th to 5th among house builders in the United Kingdom.
- Across the 12 months ending September 2026, Redrow fell from 5th to 6th among house builders in the United Kingdom.
- Across the 12 months ending September 2026, CALA Homes held steady: its share of searches among house builders in the United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom house builders in September 2026?
8 changes
In September 2026, Barratt Homes overtook Bellway to rank 3rd among house builders in the United Kingdom, with 12.9% of the searches.
In September 2026, Bellway lost share of searches among house builders in the United Kingdom, from 13% to 11.5%.
Miller Homes’ share of searches among house builders in the United Kingdom has lost ground for 3 months in a row, from 6% to 4.7% in September 2026.
Estimated monthly branded searches for Persimmon Homes in the United Kingdom fell 51.3% over 12 measured months, from 124K to 60.2K in September 2026.
Estimated monthly branded searches for Redrow in the United Kingdom fell 29.9% over 12 measured months, from 28.8K to 20.2K in September 2026.
Estimated monthly branded searches for Bloor Homes in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Estimated monthly branded searches for CALA Homes in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Estimated monthly branded searches for Taylor Wimpey in the United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Compare popularity between leading brands
- Persimmon Homes vs Taylor Wimpey: compare popularity
- Persimmon Homes vs Barratt Homes: compare popularity
- Persimmon Homes vs Bellway: compare popularity
- Persimmon Homes vs David Wilson Homes: compare popularity
- Taylor Wimpey vs Barratt Homes: compare popularity
- Taylor Wimpey vs Bellway: compare popularity
- Taylor Wimpey vs David Wilson Homes: compare popularity
- Barratt Homes vs Bellway: compare popularity
- Barratt Homes vs David Wilson Homes: compare popularity
- Bellway vs David Wilson Homes: compare popularity
- Compare any of these brands
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