Brandwave

Persimmon Homes vs Taylor Wimpey:Which is more popular?

In September 2026, Persimmon Homes had more branded searches than Taylor Wimpey among house builders in the United Kingdom. Persimmon Homes had about 60,200 branded searches, while Taylor Wimpey had 40,500. Persimmon Homes made up 23.5% of all house builder searches we track, and Taylor Wimpey accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about house builders, Taylor Wimpey appeared in three of the five answers and Persimmon Homes in two. Taylor Wimpey was mentioned before Persimmon Homes in every answer that named either.

Among house builders in the United Kingdom in September 2026

Who do people search for more?

Persimmon Homes, about 49% more searches than Taylor Wimpey

Persimmon Homes 60.2K searchesTaylor Wimpey 40.5K searches

Who does AI mention more?

Taylor Wimpey, mentioned in 3 of 5 answers, Persimmon Homes in 2

Taylor Wimpey in 3 of 5Persimmon Homes in 2 of 5

Who does AI recommend more?

Taylor Wimpey, named ahead of Persimmon Homes in 3 of 3 answers

Taylor Wimpey first in 3Persimmon Homes never first

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Top house builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Taylor Wimpey was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Persimmon Homes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Taylor Wimpey was listed before Persimmon Homes in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Redrow1st
  2. Bloor Homes2nd
  3. David Wilson Homes3rd
  4. Taylor Wimpey4th
  5. CALA Homes5th
  6. Berkeley6th
  7. Barratt Homes7th
  8. Bellway8th
  9. Miller Homes9th
  10. Persimmon Homes10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Redrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taylor Wimpey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bellway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • David Wilson Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bloor Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CALA Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Berkeley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Persimmon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barratt Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miller Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about house builders

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Persimmon Homes or Taylor Wimpey more popular in search?

This chart shows how often people search Google for Persimmon Homes and Taylor Wimpey by name. Each line represents a brand's share of searches for all ten house builders we track, month by month, from searches in United Kingdom.

Persimmon Homes and Taylor Wimpey among house builders in the United Kingdom, by month

Share of searches by month for Persimmon Homes, Taylor Wimpey. The figures are in the table below the chart.

View monthly share of searches table
MonthPersimmon HomesTaylor WimpeyBarratt HomesBellwayDavid Wilson HomesRedrowBloor HomesMiller HomesCALA HomesBerkeley
Oct 202534.9%14%9.4%10.5%7.7%8.1%5.1%4.2%3.4%2.8%
Nov 202546.9%12.1%8.1%8%6.6%5.7%3.6%3.6%3%2.4%
Dec 202542.7%12.6%8.4%8.4%6.9%6.7%4.6%3.8%3.8%2.2%
Jan 202632.3%14.9%10%10.9%8.2%7.5%5.5%4.5%3.6%2.7%
Feb 202626%15.6%10.4%11.4%10.4%8.2%5.7%4.7%4.7%3.1%
Mar 202623.3%15.7%10.5%12.7%10.5%7.8%5.7%5.7%4.7%3.4%
Apr 202624.3%16.4%10.9%10.9%10.9%8.2%6%4.9%4%3.6%
May 202625.3%15.2%10.1%12.3%10.1%8%5.5%5.5%4.5%3.3%
Jun 202622.2%16.3%10.9%12.1%10.9%8.1%6%6%4%3.5%
Jul 202624.3%16.3%10.9%13.3%9%8.1%6%4.9%4%3.2%
Aug 202623.8%16%10.7%13%10.7%8%5.9%4.8%3.9%3.2%
Sep 202623.5%15.8%12.9%11.5%10.6%7.9%5.8%4.7%3.9%3.4%

How has the Persimmon Homes and Taylor Wimpey comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom house builders in September 2026?

2 changes

  1. Estimated monthly branded searches for Persimmon Homes in the United Kingdom fell 51.3% over 12 measured months, from 124K to 60.2K in September 2026.

  2. Estimated monthly branded searches for Taylor Wimpey in the United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Persimmon Homes’ and Taylor Wimpey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Persimmon Homes

2 branded search terms

  • persimmon
  • persimmon homes

Taylor Wimpey

1 branded search term

  • taylor wimpey

How the Brand Demand Index is measured

Other head-to-heads among house builders

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