Brandwave

How popular isBarratt Homes?

In September 2026, people searched for Barratt Homes by name about 33,100 times in the United Kingdom, about the same as the previous year. These searches made up 12.9% of all United Kingdom house builder searches, placing Barratt Homes third out of ten builders. When we asked both ChatGPT and Google AI Overviews about house builders, Barratt Homes appeared in two of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Barratt Homes is the third most searched of 10 competitors and the seventh most recommended in AI answers.

  1. Persimmon HomesShare of searches 23.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 10th
  2. Taylor WimpeyShare of searches 15.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Barratt HomesShare of searches 12.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. BellwayShare of searches 11.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
  5. David Wilson HomesShare of searches 10.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top house builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barratt Homes was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Barratt Homes is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Redrow1st
  2. Bloor Homes2nd
  3. David Wilson Homes3rd
  4. Taylor Wimpey4th
  5. CALA Homes5th
  6. Berkeley6th
  7. Barratt Homes7th
  8. Bellway8th
  9. Miller Homes9th
  10. Persimmon Homes10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Redrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taylor Wimpey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bellway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • David Wilson Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bloor Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CALA Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Berkeley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Persimmon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barratt Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miller Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about house builders

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which house builders compete with Barratt Homes?

Barratt Homes against house builders in the United Kingdom, by month

Share of searches by month for Persimmon Homes, Taylor Wimpey, Barratt Homes, Bellway, David Wilson Homes, Redrow, Bloor Homes, Miller Homes, CALA Homes, Berkeley. The figures are in the table below the chart.

View monthly share of searches table
MonthPersimmon HomesTaylor WimpeyBarratt HomesBellwayDavid Wilson HomesRedrowBloor HomesMiller HomesCALA HomesBerkeley
Oct 202534.9%14%9.4%10.5%7.7%8.1%5.1%4.2%3.4%2.8%
Nov 202546.9%12.1%8.1%8%6.6%5.7%3.6%3.6%3%2.4%
Dec 202542.7%12.6%8.4%8.4%6.9%6.7%4.6%3.8%3.8%2.2%
Jan 202632.3%14.9%10%10.9%8.2%7.5%5.5%4.5%3.6%2.7%
Feb 202626%15.6%10.4%11.4%10.4%8.2%5.7%4.7%4.7%3.1%
Mar 202623.3%15.7%10.5%12.7%10.5%7.8%5.7%5.7%4.7%3.4%
Apr 202624.3%16.4%10.9%10.9%10.9%8.2%6%4.9%4%3.6%
May 202625.3%15.2%10.1%12.3%10.1%8%5.5%5.5%4.5%3.3%
Jun 202622.2%16.3%10.9%12.1%10.9%8.1%6%6%4%3.5%
Jul 202624.3%16.3%10.9%13.3%9%8.1%6%4.9%4%3.2%
Aug 202623.8%16%10.7%13%10.7%8%5.9%4.8%3.9%3.2%
Sep 202623.5%15.8%12.9%11.5%10.6%7.9%5.8%4.7%3.9%3.4%

  1. 1.Persimmon Homes

    23.5%

    Held 1st. 60.2K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Taylor Wimpey

    15.8%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Barratt Homes

    12.9%

    Moved from 4th to 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.2 points.

  4. 4.Bellway

    11.5%

    Moved from 3rd to 4th. 29.6K estimated branded searches, -10% vs prior month. Share -1.5 points.

  5. 5.David Wilson Homes

    10.6%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Redrow

    7.9%

    Held 6th. 20.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Bloor Homes

    5.8%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Miller Homes

    4.7%

    Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.CALA Homes

    3.9%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.Berkeley

    3.4%

    Held 10th. 8.8K estimated branded searches, +10% vs prior month. Share +0.3 points.

Compare popularity between Barratt Homes and its closest rivals

Every comparison with Barratt Homes

9 comparisons

How has branded search demand for Barratt Homes changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Barratt Homes in the United Kingdom held steady at 33.1K.
  • Across the 12 months ending September 2026, Barratt Homes’ share of searches among house builders in the United Kingdom increased from 9.4% to 12.9%.
  • Across the 12 months ending September 2026, Barratt Homes’ share of searches among house builders in the United Kingdom peaked at 12.9% in September 2026 and was lowest at 8.1% in November 2025.
  • Across the 12 months ending September 2026, Barratt Homes rose from 4th to 3rd among house builders in the United Kingdom.

How did search popularity change for United Kingdom house builders in September 2026?

6 changes

  1. In September 2026, Barratt Homes overtook Bellway to rank 3rd among house builders in the United Kingdom, with 12.9% of the searches.

  2. In September 2026, Bellway lost share of searches among house builders in the United Kingdom, from 13% to 11.5%.

  3. Miller Homes’ share of searches among house builders in the United Kingdom has lost ground for 3 months in a row, from 6% to 4.7% in September 2026.

  4. Estimated monthly branded searches for Persimmon Homes in the United Kingdom fell 51.3% over 12 measured months, from 124K to 60.2K in September 2026.

  5. Estimated monthly branded searches for Redrow in the United Kingdom fell 29.9% over 12 measured months, from 28.8K to 20.2K in September 2026.

  6. Estimated monthly branded searches for Bloor Homes in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are Barratt Homes’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Barratt Homes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • barratt homes

How the Brand Demand Index is measured

Who owns Barratt Homes?

Barratt Homes is owned by Barratt Redrow. Brandwave also tracks David Wilson Homes and Redrow, owned by the same company, in the United Kingdom.

Do you work for Barratt Homes? To request corrections or removal please contact us via our support page and we will be happy to assist.

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