Brandwave

Barratt Homes vs Redrow:Which is more popular?

In September 2026, Barratt Homes had more branded searches than Redrow among house builders in the United Kingdom. Barratt Homes had about 33,100 branded searches, while Redrow had 20,200. Barratt Homes made up 12.9% of all house builder searches we track, and Redrow accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about house builders, Redrow appeared in four of the five answers and Barratt Homes in two. Barratt Homes and Redrow were each mentioned first in two of the four answers that named either.

Among house builders in the United Kingdom in September 2026

Who do people search for more?

Barratt Homes, about 64% more searches than Redrow

Barratt Homes 33.1K searchesRedrow 20.2K searches

Who does AI mention more?

Redrow, mentioned in 4 of 5 answers, Barratt Homes in 2

Redrow in 4 of 5Barratt Homes in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Barratt Homes first in 2Redrow first in 2

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Top house builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Redrow was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Barratt Homes was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Barratt Homes and Redrow were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Redrow1st
  2. Bloor Homes2nd
  3. David Wilson Homes3rd
  4. Taylor Wimpey4th
  5. CALA Homes5th
  6. Berkeley6th
  7. Barratt Homes7th
  8. Bellway8th
  9. Miller Homes9th
  10. Persimmon Homes10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Redrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taylor Wimpey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bellway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • David Wilson Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bloor Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CALA Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Berkeley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Persimmon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barratt Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miller Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about house builders

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Barratt Homes or Redrow more popular in search?

This chart shows how often people search Google for Barratt Homes and Redrow by name. Each line represents a brand's share of searches for all ten house builders we track, month by month, from searches in United Kingdom.

Barratt Homes and Redrow among house builders in the United Kingdom, by month

Share of searches by month for Barratt Homes, Redrow. The figures are in the table below the chart.

View monthly share of searches table
MonthPersimmon HomesTaylor WimpeyBarratt HomesBellwayDavid Wilson HomesRedrowBloor HomesMiller HomesCALA HomesBerkeley
Oct 202534.9%14%9.4%10.5%7.7%8.1%5.1%4.2%3.4%2.8%
Nov 202546.9%12.1%8.1%8%6.6%5.7%3.6%3.6%3%2.4%
Dec 202542.7%12.6%8.4%8.4%6.9%6.7%4.6%3.8%3.8%2.2%
Jan 202632.3%14.9%10%10.9%8.2%7.5%5.5%4.5%3.6%2.7%
Feb 202626%15.6%10.4%11.4%10.4%8.2%5.7%4.7%4.7%3.1%
Mar 202623.3%15.7%10.5%12.7%10.5%7.8%5.7%5.7%4.7%3.4%
Apr 202624.3%16.4%10.9%10.9%10.9%8.2%6%4.9%4%3.6%
May 202625.3%15.2%10.1%12.3%10.1%8%5.5%5.5%4.5%3.3%
Jun 202622.2%16.3%10.9%12.1%10.9%8.1%6%6%4%3.5%
Jul 202624.3%16.3%10.9%13.3%9%8.1%6%4.9%4%3.2%
Aug 202623.8%16%10.7%13%10.7%8%5.9%4.8%3.9%3.2%
Sep 202623.5%15.8%12.9%11.5%10.6%7.9%5.8%4.7%3.9%3.4%

How has the Barratt Homes and Redrow comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom house builders in September 2026?

2 changes

  1. In September 2026, Barratt Homes overtook Bellway to rank 3rd among house builders in the United Kingdom, with 12.9% of the searches.

  2. Estimated monthly branded searches for Redrow in the United Kingdom fell 29.9% over 12 measured months, from 28.8K to 20.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Barratt Homes’ and Redrow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barratt Homes

1 branded search term

  • barratt homes

Redrow

2 branded search terms

  • redrow
  • redrow homes

How the Brand Demand Index is measured

Other head-to-heads among house builders

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