Brandwave

Barratt Homes vs CALA Homes:Which is more popular?

In September 2026, Barratt Homes had more branded searches than CALA Homes among house builders in the United Kingdom. Barratt Homes had about 33,100 branded searches, while CALA Homes had 9,900. Barratt Homes made up 12.9% of all house builder searches we track, and CALA Homes accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about house builders, CALA Homes appeared in three of the five answers and Barratt Homes in two. CALA Homes was mentioned before Barratt Homes in two out of three answers that named either.

Among house builders in the United Kingdom in September 2026

Who do people search for more?

Barratt Homes, about 3 searches for every 1 for CALA Homes

Barratt Homes 33.1K searchesCALA Homes 9.9K searches

Who does AI mention more?

CALA Homes, mentioned in 3 of 5 answers, Barratt Homes in 2

CALA Homes in 3 of 5Barratt Homes in 2 of 5

Who does AI recommend more?

CALA Homes, named ahead of Barratt Homes in 2 of 3 answers

CALA Homes first in 2Barratt Homes first in 1

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Top house builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CALA Homes was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Barratt Homes was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. CALA Homes was listed before Barratt Homes in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Redrow1st
  2. Bloor Homes2nd
  3. David Wilson Homes3rd
  4. Taylor Wimpey4th
  5. CALA Homes5th
  6. Berkeley6th
  7. Barratt Homes7th
  8. Bellway8th
  9. Miller Homes9th
  10. Persimmon Homes10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Redrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taylor Wimpey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bellway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • David Wilson Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bloor Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CALA Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Berkeley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Persimmon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barratt Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miller Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about house builders

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Barratt Homes or CALA Homes more popular in search?

This chart shows how often people search Google for Barratt Homes and CALA Homes by name. Each line represents a brand's share of searches for all ten house builders we track, month by month, from searches in United Kingdom.

Barratt Homes and CALA Homes among house builders in the United Kingdom, by month

Share of searches by month for Barratt Homes, CALA Homes. The figures are in the table below the chart.

View monthly share of searches table
MonthPersimmon HomesTaylor WimpeyBarratt HomesBellwayDavid Wilson HomesRedrowBloor HomesMiller HomesCALA HomesBerkeley
Oct 202534.9%14%9.4%10.5%7.7%8.1%5.1%4.2%3.4%2.8%
Nov 202546.9%12.1%8.1%8%6.6%5.7%3.6%3.6%3%2.4%
Dec 202542.7%12.6%8.4%8.4%6.9%6.7%4.6%3.8%3.8%2.2%
Jan 202632.3%14.9%10%10.9%8.2%7.5%5.5%4.5%3.6%2.7%
Feb 202626%15.6%10.4%11.4%10.4%8.2%5.7%4.7%4.7%3.1%
Mar 202623.3%15.7%10.5%12.7%10.5%7.8%5.7%5.7%4.7%3.4%
Apr 202624.3%16.4%10.9%10.9%10.9%8.2%6%4.9%4%3.6%
May 202625.3%15.2%10.1%12.3%10.1%8%5.5%5.5%4.5%3.3%
Jun 202622.2%16.3%10.9%12.1%10.9%8.1%6%6%4%3.5%
Jul 202624.3%16.3%10.9%13.3%9%8.1%6%4.9%4%3.2%
Aug 202623.8%16%10.7%13%10.7%8%5.9%4.8%3.9%3.2%
Sep 202623.5%15.8%12.9%11.5%10.6%7.9%5.8%4.7%3.9%3.4%

How has the Barratt Homes and CALA Homes comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom house builders in September 2026?

2 changes

  1. In September 2026, Barratt Homes overtook Bellway to rank 3rd among house builders in the United Kingdom, with 12.9% of the searches.

  2. Estimated monthly branded searches for CALA Homes in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Barratt Homes’ and CALA Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barratt Homes

1 branded search term

  • barratt homes

CALA Homes

1 branded search term

  • cala homes

How the Brand Demand Index is measured

Other head-to-heads among house builders

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